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テレビに未来はあるのか
1.
テレビに未来はあるのか 青野隆磨 濱辺浩平
2.
インターネットとマスメディア 私たちは、テレビには未来はないのではないか と考える。
テレビ・新聞といったマスメディアがかつてない 事態に直面しているは、若者のテレビ離れ・新聞 離れが原因となっている。 その背景にあるのはインターネットの爆発的普及。 インターネットがメディアの構造を大きく変化させて いる。
3.
テレビの今後 これからのテレビのあり方を考えるときに重要 なポイントがあると思います。
1.他業界との連携 さまざまな産業分野と連携していくことが 新たな道として考えられる。 2.他メディアとの連携 インターネットなどとの連携はもちろん、視聴者参 画型のテレビを作っていくためには、テレビ局の ホームページをそのようにつくりあげる必要がある。
4.
まとめ 今後テレビがインターネットと連携していくだけ ではなく、他メディアや他業界と連携していくこ
とが鍵になってくる。そうすることができれば若 者のテレビ離れを防ぐことができるかもしれな い。
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