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How to make your business future proof with an Omnichannel Marketplace - Steven Bailey @DMEXCO2019

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How to make your business future proof with an Omnichannel Marketplace - Steven Bailey @DMEXCO2019

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AOE CSO Steven Bailey explains how companies can utilize omnichannel e-commerce platforms to create new revenue streams and make their business future-proof.

Presentation Video: https://www.youtube.com/watch?v=ujxsIHJoMSQ

AOE CSO Steven Bailey explains how companies can utilize omnichannel e-commerce platforms to create new revenue streams and make their business future-proof.

Presentation Video: https://www.youtube.com/watch?v=ujxsIHJoMSQ

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How to make your business future proof with an Omnichannel Marketplace - Steven Bailey @DMEXCO2019

  1. 1. !"#$%&'(')"* !"#$#%&'()*#+ +,-%.*/'"('%01 2..-3%" 425*6789 $'%:%&;8(-<%1=()%;3)7 >-&?%@-&A*$'%:%&%@B("@8(-<%1 ,-%." /*-0 )" (1()% 2 3(4#&+-56&/57)%#77&85"56#9:6--8& 0)";&(%&<=%)>;(%%#*&3(64#":*(># ! AOE Short Profile ! Travel Retail ! The OM3 Suite ! Akeneo ! Q&A
  2. 2. !"#$%&'()*+,#* !"#$%&'()%&$*+*,-$(."*&%$* -(!+.#/%+&0/*"%012*&3(!,"4,3(5'%#0'%#3(67*,89($&8: 123(45+6/(76+8%*"(((((((;(((((/"8&-("%<(/,#2*$- 9: !,==,'%()2*' >='?"=((@$A$%2$ B:(.="8$(BCDC(EB3FGHIJ ;<<< 9::= /2==K&,4$(+$'+=$ Enterprise projects launched successfully ;>?::=;>?::= .*'1,&"?=$(-,%8$ @A0%&"00( 4+*A/%+&(7#6/&"6 ."*&%$*
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  6. 6. https://youtu.be/OQqhrfRRpeY Heathrow Video
  7. 7. 22 airports/airlines currently in rollout, tender or consulting phases The World‘s No.1 Non-Aviation Revenue Digitalization Company
  8. 8. The average American spends more than 4hdaily on their smartphone
  9. 9. 25% of all eCommerce sales in the USA are made on mobile
  10. 10. In China it is 75%already approaching
  11. 11. The disruption has begun | A look at Travel Retail
  12. 12. But the market is still growing!? Market yes, spend per passenger no… SOURCE: TFWA & IATA Passengers in (billion) 3.328 3.561 3.810 4.081 Travel Retail market (in billion) 63.48 62.00 63.50 67.00e 15,00 15,50 16,00 16,50 17,00 17,50 18,00 18,50 19,00 19,50 2014 2015 2016 2017 Spend per Passenger in USD $16.4 TR
  13. 13. Moments of decision of Travel Retail purchase ... At home before Leaving for the airport At destination before leaving for the airport On the way to the airport At the Airport In the Duty Free Shop After looking around After Getting Advice from Sales Staff (only 2% in high spender category) After buying another category Ensuring full digital engagement prior to travel is essential to capture 65% of potential purchases 35% the airpo 6% Airport 14% 10% 26% 7% 2% SOURCE: m1nd-set Research
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  16. 16. Downtown Luxury Shopping – NZ $150+ million logistic fulfillments
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  22. 22. !"#$%&'()*)+#$&,$-).()#$/#*0+" 123$&,$4&%*56/$780+"*/()9 '#4"&%/$():&.:#$-).()#$/#*0+" ;13$ <;3 =3$ 13$ 13$ Source: Gartner 2018 >#*0+"$-).()#$?$@85$-).()# !"#$%&'()*+)"','-./'0)1!23$" !"#$%&'()*+)"'#)4'0)1!23$"','-./'0)1!23$"''''' !"#$%&'()*+)"'#)4'0)1!23$"','-./'()*+)" !"#$%&'0)1!23$"','-./'()*+)"
  23. 23. !"#$%##&$'()$*+%,-".%%#/ 0,1,2./$!).3#/$4#2.,/ SOURCE: m1nd-set Research 5467!485$*9:896 !*;<=$5*89!> ?@A !"#$%&'()$'*'+""',-()$.#/,)-' #0)1/'23'+&)44,-5'6-7,-" 8#9"'/&"':"%,+,)-'/)' 01;',-'23'0"()$"' /$#<"77,-5 BCA =))9'/&",$'(7,5&/' :,$"%/7;')-7,-" D?A 3,-:'.)0,7"'%&"%9>,-'/)' 0"'/&"'.)+/'%)-<"-,"-/ 40% Would like to do online DF shopping before the trip E?A
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  31. 31. Q&A More questions? ! steven.bailey@aoe.com

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