IABC Presentation on SEO

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anye11

Here is a presentation on optimizing your press release for online search through keyword research and density.

Technology Design

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As a communications professional, you already know the value of integrating search optimization techniques into your marketing campaigns. As technology has become more and more incorporated into our day-to-day routines, search engines have become the most powerful tool to gather and evaluate information about businesses, news, personalities - everything. For most, if you can’t be found in online search, you might as well not exist. But, while these tools have become the central source for information, it can be difficult to prove the value of search marketing. So, how do you "sell" the value of search to your CMO, your online marketing team, and other marketing channel managers internally? Francis Skipper, 451 Marketing’s Director of Search Engine Marketing, will teach you why search marketing is one of the most valuable components to any businesses’ success in this FREE webinar. Francis will outline the best tools to monitor search, how to set them up, and explain how to leverage these tools to determine ROI (or ROAS). Attendees will gain a more in-depth knowledge of search and how to “sell” search to their teams and CMO.

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