Nokia is a Finnish multinational telecommunications, information technology, and consumer electronics company founded in 1865. It has over 100,000 employees and headquarters in Espoo, Finland. Nokia's vision is to expand human possibilities through connected technologies and its mission is to help people feel close to what matters through innovative technology. Some key events in Nokia's history include launching the first international cellular network in 1967, introducing the first digital phone switch in 1984, and partnering with Microsoft in 2011. Nokia once dominated the mobile phone market but lost significant share with the rise of smartphones, falling to just 3.5% by 2013. However, Nokia has attempted a comeback with the re-release of the iconic Nokia 3310 phone running

2. Nokia History
• Started in the year of 1865
• Founded by- Fredrik Idestam, Leo Mechelin
• Eduard Polón
• Headquarters located in Espoo, Uusimaa, Finland
• Total amount of asset-€44.90 billion (2016)
• Total number of Emlpoyees-101,787 (2016)

3. Vision of Nokia
To expand the human possibilities of the connected world
Mission of Nokia
Nokia helps people to fulfil this need and we help people feel close to
what matters to them. We focus on providing consumers with very
Recent technology that is joy to use and beautiful.

4. Timeline of Nokia
Idestam
Named his
company
NOKIA ab.
Nokia AB
Added
electricity
Generation to
its business
activities in
1902
Three companies
jointly owned in
1922,officially
merged in 1907
The launch of NMT
service(Nordiac
mobile
telephony).The
service was the
world’s first
international celluar
Network.
Nokia made its
FIRST DIGITAL
TELEPHONE
SWITCH
NOKIA-DX200.
Nokia
introduced its
first portable
phone,the
MOBIRA
TALKMAN
PORTABLE
PHONE
Nokia launched its
First digital
handheld GSM
phone,THE NOKIA
1011
First 3G
Phone.
Nokia
launched its
3G phone,
THE NOKIA
6650
NOKIA announced
partnership with
MICROSOFT
1875
1902
1967
19841981
1982 1992
2002
2011

5. Market Share of Nokia

6. Market share held by
Nokia smartphones 2007-
2013
• This statistic shows the
global smartphone market
share held by Nokia each
quarter from 2007 to
2013. In the third quarter
of 2007, Nokia's market
share was 48.7 percent. By
the third quarter of 2012
the company's market
share had slipped to just
3.5 percent.

7. USP OF NOKIA :
• Nokia's USP is their simplicity, reliability, and overall quality
• The main Unique Selling Proposition of Nokia is that its phones are user
friendly
• Each Nokia Mobile Phone is marketed with a definite USP
• Nokia offer more in terms of application and appeal
• Nokia one of the main USP is OVI services

8. • OVI services includes :
Ovi Contacts(sync)
Ovi Music
Ovi Store
Ovi Maps
Ovi Mail
Ovi Suite
• USP of NOKIA :
N series : Multimedia smart phones
E series : A Nokia branded business phone
C series : Variety -encompasses low to high end phones
X series : Very Attractive Looks Music phones

9. Internal And External Environment :
• Internal and External Environment of any organisation can be explained through SWOT analysis
• Internal Environment :
Strengths
Weakness
• Externa Environment :
Opportunity
Threat

10. Internal Environment :
Strengths :
 The biggest strength of the company is their brand name
 Nokia’s products are easy to use and are usually coupled with a variety of handy accessories
 Products offered by the company are available in all price ranges
 The phones provided by Nokia have a much higher re-sale value compared to other mobile brands
Weakness :
 Their main focus on saturated market segment
 The company is often criticized for poor after sales services
 Took a long time to enter the highly productive and booming smartphone market
 Nokia rely on windows OS compared to iOS and android features are limited

11. External Environment :
Opportunities :
 Huge loyal customer base
 Huge presence in developing countries
Threats :
Strong competition from other smartphone companies will make it hard for Nokia to
maintain and expand their market share
 Low-cost threats by China mobile companies and others can cause big problems
 Rapidly changing Industry

12. Where did they go
wrong?
• Core competence
• External liabilities
• Overestimated the brand
• Cultural and change
management issues

13. Olli-Pekka KallasvuoStephen Elop

14. Inspirational
Value/Take Away

15. • Failure isn’t often instant phenomenon it’s the last
stage of a process that begins with the first mistake.
• Complacency slowly but surely kills.
• Don’t rely 100% on company’s brilliant past.

16. NOKIA IS BACK
Nokia 3310
The icon is back
this time thankfully, it’s Android..

17. Thank you