DELL - B2B to B2C

1. B2C to B2B
CEO & Founder : Michael S. Dell
Headquarters: Round Rock, Texas, United States
Revenue: 54.9 billion USD (2016)

2. PULL SYSTEM ORDER PLACED
PRODUCTION
FACILITY
VENDOR WAREHOUSE
DELL FACTORY
CONSUMER

3. B2C Sales Strategy
1 Configure to order
2 Door to door sales
3 Door to door services

4. Advantages:
• Unlimited market
• Easier Business Administration
• Higher Sales
Disadvantages:
• High cost of doing business
• Customer support
• Large Competition
B2C

5. B2B
Advantages:
• Cost Reduction Technique for
Companies
• Can be done with E-Commerce
• Shortens the selling cycles
Disadvantages:
• Limited Market
• Long Purchase Decision Time
• Inverted Power Structure

6. Exchange of brand identity
Nature of buying
Customer Relationship
Target Group
Promotions
Challenges

7. DELL ENTERPRISE INFRASTRUCTURE
INITIATE
PROCESS
SUPPLY
INQUIRY
SCHEDULE
ORDERS
SUPPLY
MANAGEMENT
BUILD
METRICS
HIGH AVAILABILITY AND RELIABILITY
FACTORY PLANNER SOLUTION

8. SCALABILITY :
It is the capability of a system, network, or process
to handle a growing amount of work, or its potential to
be enlarged in order to accommodate that growth.
TYPES OF SCALABILITY :
 Horizontal
 Vertical
VALUE ADDITION

9. • Administrative scalability
• Functional scalability
• Geographic scalability
• Load scalability
• Generation scalability
MEASURES:

10. THANK YOU!