Maruti suzuki ppt

A
MARKET STARTEGIES OF
    MARUTI UDYOG

  Presented by:
    ANURAG
     ANKIT

     MOHIT   Free Powerpoint Templates   Page 1
A BRIEF INTRODUCTION TO MARUTI UDYOG

In 1982, Government of India entered into a joint venture with Suzuki
motor corporation of Japan
Plant was established at Gurgaon in Haryana




                          Free Powerpoint Templates              Page 2
Maruti Suzuki India Limited is a publicly listed automaker in
India. It is a leading four-wheeler automobile manufacture in
South Asia.

Suzuki Motor corporation of Japan holds a majority stake in
the company.

It was the first company in India to mass-produce and sell
more than a million cars.

Its manufacturing plant, located some 25 km south of New
Delhi in Gurgaon, has an installed capacity of 3,50,000 units
per annum, with a capability to produce about half a million3
                     Free Powerpoint Templates          Page
Maruti Suzuki is one of the India's leading automobile
manufacturers and the market leader in the car
segment.

  Until recently, 18.28% of the company was owned by
the Indian government, and 54.2% by Suzuki of Japan.

   The company annually exports more than 50,000
cars and has an extremely large domestic market in
India selling over 730,000 cars annually.

  Maruti 800 till 2004, was theTemplates largest selling 4
                     Free Powerpoint India's         Page
compact car ever since it was launched in 1983.
INTRODUCTION

   PRODUCTS
Maruti 800
Maruti Alto
Maruti Grand Vitara XL-7
Maruti Gypsy King
Maruti Omni
Maruti Suzuki SX4
Maruti Swift
Maruti Versa
Maruti Vitara
Maruti Wagon-R
Maruti Zen


                Free Powerpoint Templates   Page 5
MAJOR COMPETITORS




  Free Powerpoint Templates   Page 6
Market share




  Free Powerpoint Templates   Page 7
Sales Volumes




  Free Powerpoint Templates   Page 8
Organization
Chairman-
           Mr. R. C. Bhargava
Managing Director and CEO-
           Mr. Shinzo Nakanishi
Directors-
     Mr. Manvinder Singh Banga
     Mr. Amal Ganguli
Director and Managing Executive
(Production) -
           Mr. Tsuneo Ohashi
Over Free Powerpoint Templates
     more than 8000 employees work 9
                                Page
                                     un
VENDORS OF MARUTI SUZUKI PVT LTD
Maruti Suzuki has 200-odd vendors

BIMETAL BEARINGS LTD., COIMBATORE
 They manufacture Engine Bearings, Bushes and
Thrust Washers.

AMALGAMATION            VALEO          CLUTCH
LTD., CHENNAI
  Leading manufacturer of Clutch Assemblies in
 India for the new generation vehicles.

I.P. REPCO LTD., CHENNAI
 A     member       of  Amalgamations  Group.
 Manufacturing Flywheel Ring Gears for entire
 range of vehicle Powerpoint Templates
               Free                        Page 10
CONT.....
LUMAX INDUSTRIES LTD
Biggest manufacturers of Automotive Lights in
India

PRICOL LTD, COIMBATORE
automotive instruments & speedometer cables
in India.

FENNER INDIA LTD, CHENNAI
Largest manufacturer of Belts and Oil Seals in
India

               Free Powerpoint Templates         Page 11
MARKETING MIX




PRODUCT   PRICE             PROMOTION
                   PLACE




           Free Powerpoint Templates    Page 12
There are number of products ( models )
Of Maruti are in the market. Some of the
models are given below:-

 M–
800, Zen, Esteem, Omni, Alto, Gypsy, Wa
gonr,Grand Vitara etc. These products are
divided on the basis of product
quality, variety, design, features etc.


             Free Powerpoint Templates      Page 13
They define different factors:

     The quality of product.
     The product variety from different
     categories.
     The size of the car according to current    or
     future market conditions.
     The car features to the customer
      like, car looking very good.

                Free Powerpoint Templates        Page 14
The price of the Maruti car is
between
   Rs. 210000 to Rs. 1500000. Maruti
– 800 is the lowest price car of this
company. Alto, Omni, Wagonr, are
also the low price car of the company,
Zen & Esteem are the mid price car of
the company. But Grand Vitara is the
high price model of the company . The
price of car are decided according to
its product Varity, quality, design etc. Page 15
          Free Powerpoint Templates
Maruti-800




  Free Powerpoint Templates   Page 16
Maruti 800

• Specifications Transmission
  TypeManual Fuel TypePetrol Seating
  Capacity4 Gearbox4 Speed Engine
  Description0.8L 37bhp 4-stroke
  cycle, water cooled Engine
  Displacement796 ccMileage-City15.7
  kmplMileage-Highway19.9
  kmplMaximum Power37.5@5,000
  (PS@rpm)Maximum Torque6@2,500
            Free Powerpoint Templates Page 17
ALTO




Free Powerpoint Templates   Page 18
ALTO

Specifications Transmission TypeManual Fuel
TypePetrol Seating Capacity5 Gearbox5
Speed Engine Description0.8L 47bhp FC
engine Engine Displacement796 ccMileage-
City14.6 kmplMileage-Highway18.9
kmplMaximum Power47@6,200
(PS@rpm)Maximum Torque6.32@3,000
(kgm@rpm)

:Rs. 2,37,372 to Rs. 2,88,512
               Free Powerpoint Templates   Page 19
Zen-estilo




Free Powerpoint Templates   Page 20
Zen-estilo

Specifications Transmission Type
Manual Fuel TypePetrol Seating
Capacity5 Gearbox5 Speed Engine
Description1.1L 64bhp 32x4 hypertech
engine Engine Displacement1,061
ccMileage-City12.5 kmplMileage-
Highway16.9 kmplMaximum
Power64@6,200 (PS@rpm)Maximum
Torque8.5@3,500 (kgm@rpm)
Ex-Showroom Price :Rs. 3,14,254 to
          Free Powerpoint Templates    Page 21
ESTEEM




Free Powerpoint Templates   Page 22
ESTEEM

• Specifications Transmission Type
  Manual Fuel Type Petrol Seating
  Capacity5 Gearbox5 Speed Engine
  Description1.3L 85bhp 4-stroke
  cycle, all-aluminum water cooled
  Engine Displacement1,298 ccMileage-
  City11.5 kmplMileage-Highway14.5
  kmplMaximum Power86.18@6,000
  (PS@rpm)Maximum
  Torque11.21@4,500 () kgm@rpm
                Free Powerpoint Templates Page 23
Wagon-R




  Free Powerpoint Templates   Page 24
Wagon-R

• Specifications Transmission Type
  Manual Fuel Type Petrol Seating
  Capacity5 Gearbox5 Speed Engine
  Description1.1L 64bhp 4 cal. In-
  line, FC engine Engine
  Displacement1,061 ccMileage-
  City13.9 kmplMileage-Highway17.3
  kemp Maximum Power64@6,200
  (PS@rpm)Maximum
  Torque8.6@3,500 (kgm@rpm)
             Free Powerpoint Templates   Page 25
SWIFT




 Free Powerpoint Templates   Page 26
SWIFT

• Specifications Transmission Type
  Manual Fuel Type Petrol Seating
  Capacity5 Gearbox5 Speed Engine
  Description1.3L 87bhp AlTec32 engine
  Engine Displacement1,298 ccMileage-
  City12.2 kmplMileage-Highway16.1
  kmpl Maximum Power88.2@6000
  (PS@rpm) Maximum
  Torque11.5@4,500 (kgm@rpm)
              Free Powerpoint Templates   Page 27
Grand-Vitara




   Free Powerpoint Templates   Page 28
Grand-Vitara
• Specifications Transmission Type
  Automatic Fuel TypePetrol Seating
  Capacity5 Gearbox4 Speed Engine
  Description2.0L 120bhp Series engine
  w/ Variable Induction & Drive by Wire
  technology Engine Displacement1,995
  ccMaximum Power121.16@5,500
  (PS@rpm)Maximum
  Torque17.33@3,500 (kgm@rpm)
                Free Powerpoint Templates Page 29
• Ex-Showroom Price :Rs. 14,80,000 to
MARUTI UDYOG LIMITED



        Place



      Free Powerpoint Templates   Page 30
MARUTI
The place of the car is in the whole world.
 Maruti Udyog Limited decides its distribution
 channels for selling car, like use some time
 one level or some time two level marketing
 channels. They decide areas in which they
 deal with customers. They show the
 permanent location for selling the car. They
 provide the many useful inventory. they define
 the transport facility of the company for
 company to market and market to consumers.
 Many showroom of Maruti udyog limited is in31
                 Free Powerpoint Templates  Page
MARUTI UDYOG LIMITED



     Promotion




      Free Powerpoint Templates   Page 32
MARUTI
Main promotion of car is done by the
  Advertising. The advertising is mainly
 done in the form of different T.V.
 channels, different newspaper, holdings
 etc. Now days the main promotion is
 done by the brand ambassadors such
 as film stars, celebrities, sportsmen, etc.
 And in this case they decide his actual
 or required sales forces for selling its
                 Free Powerpoint Templates   Page 33
 car. And they maintain customer
SWOT Analysis of Maruti Udyog

                                                                     WEAKNESS
             STRENTHS
                                                     Still depends upon SUZUKI COPORATION
Contemporary technology                              10% components are manufactured outside
Japanese Management practices                        India
After sale services                                  Still considered as poor man’s brand
Distribution                                         Unaccustomed to international standards or
                                                     keen competition.
Diversification & R&D



                                                                     THREAT
               OPPURTUNITY                           Numbers of new Technology driven players
first company to roll out suitably Designed          and manufactures are in market
cars before 2008 as per Govt.’s Proposal of          Reduction in subsidies by government on
new ethanol (renewable)                              petroleum products
Other companies lacks economy of scale               Changing environmental and emission
Rising demand                                        norms
Untapped rural market                                Higher local taxes
                                      Free Powerpoint Templates                             Page 34
TOWS MATRIX
     • STRENGTHS                                              • OPPURTUNITIES
• Largest manufacturing                                          • Untapped rural market
  capacity                                                                • Young bikers
• Distribution network                                              • Growth in economy
• Expertise in Small cars   SO Strategy      WO Strategy
                            To capture       To Bring new
                            untapped rural   and innovative
                            and yongistan    models
                            market



                             ST Strategy
                                              WT Strategy
                            To launch a
       • THREATS                             To Change              • WEAKNEESES
                            car like
• New entrants                               brand                       • Brand positioning
                            CERVO
• New emission norms                         positioning       • Dependent upon Imported
                                                                       diesel engine




                                Free Powerpoint Templates                          Page 35
GENERIC COMPETITIVE STRATEGIES
           Lower cost                               Differentiation



             Cost
                                        Differentiation
Broad
target
          leadership


NARR
OW
 Narrow
TARGET
target
                                            Focus
          Cost Focus
                                        Differentiation
                        Free Powerpoint Templates                     Page 36
BCG Matrix with respect to Maruti models


                  QUESTION
 STARS             MARKS
Swift             Cervo
                  Kizashi
  CASH
  COWS
                   DOGS
Alto                M-800
Wagon R Templates
    Free Powerpoint                     Page 37
Free Powerpoint Templates   Page 38
MARUTI AND CRM

   Maruti created a land-mark in CRM by launching a website
    for the customers in the year 1998
   Maruti is investing a lot of money and effort in building
    customer loyalty programmes

Maruti Auto Card




                       Free Powerpoint Templates         Page 39
MARUTI AND CRM

  True Value Outlet




                                   On Road Service




Availability of easy finance
                 Free Powerpoint Templates      Page 40
MARUTI AND CRM
Market Research Department
Their Market Research department remains on its toes to
study the changing consumer behaviour and market
needs. Maruti enjoys 70%repeat buyers which further
bolsters their claim of being customer friendly


Maruti Call Center
Maruti has proper customer complain handling cell
under the CRM dept. The CIC will help MSL rapidly build
an information pool of over 3 million Maruti owners as
well as that of its prospective customers
                  Free Powerpoint Templates         Page 41
MARUTI AND CRM


Mega Camps




                                    Sports Events


             Free Powerpoint Templates          Page 42
MARUTI AND CRM

Analytical CRM




                 Free Powerpoint Templates   Page 43
MARUTI AND CRM


Operational CRM




                  Free Powerpoint Templates   Page 44
MARUTI AND CRM

Sales Intelligence CRM




                  Free Powerpoint Templates   Page 45
OTHER ADVANTAGE: WHICH HELP IN CRM


   A Buying Experience Like No Other
    Maruti Suzuki has a sales network of 307 state-of -the-art
    showrooms across 189 cities, with a workforce of over 6000 trained
    sales personnel to guide MUL customers in finding the right car.

   Quality Service Across 1036 Cities
      In the J.D. Power CSI Study Maruti Suzuki scored the highest
    across all 7 parameters:

     1.least problems experienced with vehicle serviced,

     2.highest service quality,

     3. best in-service experience,


                          Free Powerpoint Templates                Page 46
OTHER ADVANTAGE: WHICH HELP IN CRM

  4.best service delivery,

  5.best service advisor experience,

  6. most user-friendly service and

  7.best service initiation experience.

   92% of Maruti Suzuki owners feel that work gets done
right the first time during service. The J.D. Power CSI
study also reveals that 97% of Maruti Suzuki owners
would probably recommend the same make of
vehicle, while 90% owners would probably repurchase
the same make of vehicle.
                   Free Powerpoint Templates        Page 47
OTHER ADVANTAGE: WHICH HELP IN CRM


   One Stop Shop
     At Maruti Suzuki, customers will find all car related needs
    met under one roof. Whether it is easy
    finance, insurance, fleet management services, exchange-
    Maruti Suzuki is set to provide a single-window solution for all
    car related needs.
   The Low Cost Maintenance Advant
     The acquisition cost is unfortunately not the only cost
    customers face when buying a car. Not so in the case of a
    Maruti Suzuki. It is in the economy segment that the
    affordability of spares is most competitive, and it is here
    where Maruti Suzuki shines.
   Lowest Cost of Ownership
     The highest satisfaction ratings with regard to cost of
    ownership among all models are all Maruti Suzuki vehicles:
    Zen, Wagon R, Esteem, Maruti 800, Alto and Omni.
                         Free Powerpoint Templates              Page 48
CRM THROUGH SOCIAL RELATIONSHIP


   In 1999 Launch of Maruti - Suzuki innovative traffic beat in
    Delhi and Chennai as social initiatives.




   Maruti Driving School-Available in all major cities. Lady
    trainer for lady customer.
   Institute of Driving Training and Research.

                        Free Powerpoint Templates           Page 49
STATIONS OF EXPERIENCE



Station 1              Station 2              Station 3                   Station
                                                               AFTER
                   BOOKIN               DELIVER
ENQUIRY                                                        SALES
                     G                     Y                  SERVICE

Positive/Negativ   Positive/Negativ    Positive/Negativ
        e                  e                                Positive/Negative
                                               e            Full technical tests
                                            Water             Pre Advance -
                      Water                  Juice                Booking
   Water/           Cold Drink           Tea & Biscuit           Launch
Professional       Tea & Biscuit           Snacks
                     Friendly              Friendly
                                           Flowers
                                          Chocolates
                                          Ganesh Ji
                                                          Reminder Call
                           Free Powerpoint Templates               Page 50
Free Powerpoint Templates   Page 51
1 von 51

Recomendados

Maruti suzuki (PPT) power point presentation von
Maruti suzuki (PPT) power point presentation Maruti suzuki (PPT) power point presentation
Maruti suzuki (PPT) power point presentation Dhanraj Chikorde
32.4K views21 Folien
45312185 maruti-suzuki-project-report von
45312185 maruti-suzuki-project-report45312185 maruti-suzuki-project-report
45312185 maruti-suzuki-project-reportAADARSH ABHISHEK
13.3K views78 Folien
Project on Marketing Strategy of Maruti Suzuki. von
Project on Marketing Strategy of Maruti Suzuki.Project on Marketing Strategy of Maruti Suzuki.
Project on Marketing Strategy of Maruti Suzuki.Ashish1004
64K views38 Folien
Maruti suzuki STRATEGIC MANAGEMENT von
Maruti suzuki STRATEGIC MANAGEMENTMaruti suzuki STRATEGIC MANAGEMENT
Maruti suzuki STRATEGIC MANAGEMENTsanjay p
47.8K views25 Folien
Maruti Suzuki a brief PPT assignment von
Maruti Suzuki a brief PPT assignmentMaruti Suzuki a brief PPT assignment
Maruti Suzuki a brief PPT assignmentNavneet Jingar
93.5K views27 Folien
BCG MAtrix in Automobile Industry von
BCG MAtrix in Automobile IndustryBCG MAtrix in Automobile Industry
BCG MAtrix in Automobile IndustryBhanupriyaPatidar
7K views18 Folien

Más contenido relacionado

Was ist angesagt?

Tata motor's von
Tata motor'sTata motor's
Tata motor'sPriyesh Neema
49.8K views26 Folien
Maruti suzuki ppt sobhan von
Maruti suzuki ppt  sobhanMaruti suzuki ppt  sobhan
Maruti suzuki ppt sobhanDeepak19nov
21.7K views24 Folien
Automobile industry von
Automobile industryAutomobile industry
Automobile industryAshish Ranjan
97.6K views35 Folien
Marketing Strategies of Tata motors von
Marketing Strategies of Tata motorsMarketing Strategies of Tata motors
Marketing Strategies of Tata motorsAnuj Gupta
57K views35 Folien
Maruti Strategy von
Maruti StrategyMaruti Strategy
Maruti StrategyNadarasan Niroshan
6.1K views37 Folien
Maruti suzuki report von
Maruti suzuki reportMaruti suzuki report
Maruti suzuki reportAnshul Gupta
11.3K views14 Folien

Was ist angesagt?(20)

Maruti suzuki ppt sobhan von Deepak19nov
Maruti suzuki ppt  sobhanMaruti suzuki ppt  sobhan
Maruti suzuki ppt sobhan
Deepak19nov21.7K views
Marketing Strategies of Tata motors von Anuj Gupta
Marketing Strategies of Tata motorsMarketing Strategies of Tata motors
Marketing Strategies of Tata motors
Anuj Gupta57K views
Maruti suzuki report von Anshul Gupta
Maruti suzuki reportMaruti suzuki report
Maruti suzuki report
Anshul Gupta11.3K views
Maruti suzuki ppt von Wipro
Maruti suzuki pptMaruti suzuki ppt
Maruti suzuki ppt
Wipro43.1K views
Business policy and strategic management of maruti suzuki von Rahul Hedau
Business policy and strategic management of maruti suzukiBusiness policy and strategic management of maruti suzuki
Business policy and strategic management of maruti suzuki
Rahul Hedau35.6K views
Hero motocorp ltd full PPT von Sushant N'kkr
Hero motocorp ltd full PPTHero motocorp ltd full PPT
Hero motocorp ltd full PPT
Sushant N'kkr85.4K views
Mahindra N Mahindra von rajeevgupta
Mahindra N MahindraMahindra N Mahindra
Mahindra N Mahindra
rajeevgupta13.2K views
A project report on Competitor analysis of_tata_motors von Mba projects free
A project report on Competitor analysis of_tata_motorsA project report on Competitor analysis of_tata_motors
A project report on Competitor analysis of_tata_motors
Mba projects free16.8K views
Marketing strategy of maruti suzuki von saurabhkumarlohal
Marketing strategy of maruti suzukiMarketing strategy of maruti suzuki
Marketing strategy of maruti suzuki
saurabhkumarlohal123.3K views
Tata motors marketing strategy von shanid kp
Tata motors marketing strategy Tata motors marketing strategy
Tata motors marketing strategy
shanid kp8.9K views
Maruti suzuki india ltd von miliey
Maruti suzuki india ltdMaruti suzuki india ltd
Maruti suzuki india ltd
miliey2K views
Project on-tata-motors von Sanchit Jasuja
Project on-tata-motorsProject on-tata-motors
Project on-tata-motors
Sanchit Jasuja172.2K views
STP of Maruti Suzuki von Gautam Chopra
STP of Maruti SuzukiSTP of Maruti Suzuki
STP of Maruti Suzuki
Gautam Chopra18.6K views
Sales Organization Structure of Maruti suzuki Ltd von hh
Sales Organization Structure of Maruti suzuki LtdSales Organization Structure of Maruti suzuki Ltd
Sales Organization Structure of Maruti suzuki Ltd
hh13.5K views
Mahindra & mahindra von BHAVIN GALA
Mahindra & mahindraMahindra & mahindra
Mahindra & mahindra
BHAVIN GALA76.6K views

Destacado

Nexa von
NexaNexa
NexaGautam Chopra
3.4K views13 Folien
Maruti GET presentation von
Maruti GET presentationMaruti GET presentation
Maruti GET presentationSunder Dasika
1.9K views5 Folien
A study on investment pattern of investors on different products conducted at... von
A study on investment pattern of investors on different products conducted at...A study on investment pattern of investors on different products conducted at...
A study on investment pattern of investors on different products conducted at...Projects Kart
162.7K views78 Folien
Pharmaceutical Marketing Case Study2 von
Pharmaceutical Marketing Case Study2Pharmaceutical Marketing Case Study2
Pharmaceutical Marketing Case Study2Niranjan Somathilaka
892 views15 Folien
Financial services marketing von
Financial services marketingFinancial services marketing
Financial services marketingMayank Saxena
22.1K views41 Folien
Project on maruti von
Project on marutiProject on maruti
Project on marutisandy541989
35.8K views150 Folien

Destacado(20)

Maruti GET presentation von Sunder Dasika
Maruti GET presentationMaruti GET presentation
Maruti GET presentation
Sunder Dasika1.9K views
A study on investment pattern of investors on different products conducted at... von Projects Kart
A study on investment pattern of investors on different products conducted at...A study on investment pattern of investors on different products conducted at...
A study on investment pattern of investors on different products conducted at...
Projects Kart162.7K views
Financial services marketing von Mayank Saxena
Financial services marketingFinancial services marketing
Financial services marketing
Mayank Saxena22.1K views
Project on maruti von sandy541989
Project on marutiProject on maruti
Project on maruti
sandy54198935.8K views
Business strategy mintzberg's 5ps strategic aficionados von Chirag Sharma
Business strategy mintzberg's 5ps strategic aficionadosBusiness strategy mintzberg's 5ps strategic aficionados
Business strategy mintzberg's 5ps strategic aficionados
Chirag Sharma1.4K views
maruti suzuki overview von Naga G
maruti suzuki overviewmaruti suzuki overview
maruti suzuki overview
Naga G19.4K views
Maruti suzuki business level strategy von keshav lagwal
Maruti suzuki business level strategyMaruti suzuki business level strategy
Maruti suzuki business level strategy
keshav lagwal24.2K views
maruti suzuki power point presentation von Rakesh Kumar
maruti suzuki power point presentationmaruti suzuki power point presentation
maruti suzuki power point presentation
Rakesh Kumar31.6K views
SIP REPORT OF CRM ON MARUTI SUZUKI von Santosh Oza
SIP REPORT OF CRM ON MARUTI SUZUKI SIP REPORT OF CRM ON MARUTI SUZUKI
SIP REPORT OF CRM ON MARUTI SUZUKI
Santosh Oza22.6K views
Maruti India Limited Strategic Evaluation Ankit Jhamtani von Ankit Jhamtani
Maruti India Limited Strategic Evaluation Ankit JhamtaniMaruti India Limited Strategic Evaluation Ankit Jhamtani
Maruti India Limited Strategic Evaluation Ankit Jhamtani
Ankit Jhamtani8.3K views
Project MS&S CRM of maruti suzuki von Jiten Menghani
Project MS&S  CRM of maruti suzukiProject MS&S  CRM of maruti suzuki
Project MS&S CRM of maruti suzuki
Jiten Menghani8.6K views
strategic management of apple inc. von pooja kumari
strategic management of apple inc.strategic management of apple inc.
strategic management of apple inc.
pooja kumari846 views
strategic management project on Maruti Suzuki udhog limited von Sunny Gandhi
strategic management project on Maruti Suzuki udhog limitedstrategic management project on Maruti Suzuki udhog limited
strategic management project on Maruti Suzuki udhog limited
Sunny Gandhi9.3K views
Mintzberg's 5Ps of Strategy von Rishab Gupta
Mintzberg's 5Ps of StrategyMintzberg's 5Ps of Strategy
Mintzberg's 5Ps of Strategy
Rishab Gupta7.1K views
Honda presentation von RahulSN
Honda presentationHonda presentation
Honda presentation
RahulSN98.8K views
marketing plan for maruti von Priyesh Chheda
marketing plan for maruti marketing plan for maruti
marketing plan for maruti
Priyesh Chheda1.3K views

Similar a Maruti suzuki ppt

maruti suzuki india ltd von
 maruti  suzuki india ltd maruti  suzuki india ltd
maruti suzuki india ltdPraveen Sharma
15.5K views28 Folien
Maruti suzuki marketing strategies by Aviroop Banik,Rizvi Institute of Manage... von
Maruti suzuki marketing strategies by Aviroop Banik,Rizvi Institute of Manage...Maruti suzuki marketing strategies by Aviroop Banik,Rizvi Institute of Manage...
Maruti suzuki marketing strategies by Aviroop Banik,Rizvi Institute of Manage...Aviroop Banik
4.6K views40 Folien
Presentation On Tata Nano von
Presentation On Tata Nano Presentation On Tata Nano
Presentation On Tata Nano shekhar619
843 views26 Folien
Kolb Model Essay von
Kolb Model EssayKolb Model Essay
Kolb Model EssayJulie Jensen
3 views53 Folien
Tata nano von
Tata nanoTata nano
Tata nanoAnas Saleem
3.9K views26 Folien
Presentation On Tata Nano Final von
Presentation On Tata Nano FinalPresentation On Tata Nano Final
Presentation On Tata Nano FinalPrabhat Mani Tripathi
25.4K views26 Folien

Similar a Maruti suzuki ppt(20)

maruti suzuki india ltd von Praveen Sharma
 maruti  suzuki india ltd maruti  suzuki india ltd
maruti suzuki india ltd
Praveen Sharma15.5K views
Maruti suzuki marketing strategies by Aviroop Banik,Rizvi Institute of Manage... von Aviroop Banik
Maruti suzuki marketing strategies by Aviroop Banik,Rizvi Institute of Manage...Maruti suzuki marketing strategies by Aviroop Banik,Rizvi Institute of Manage...
Maruti suzuki marketing strategies by Aviroop Banik,Rizvi Institute of Manage...
Aviroop Banik4.6K views
Presentation On Tata Nano von shekhar619
Presentation On Tata Nano Presentation On Tata Nano
Presentation On Tata Nano
shekhar619843 views
Auto Industry Presentation von ashewe
Auto Industry PresentationAuto Industry Presentation
Auto Industry Presentation
ashewe4.1K views
project report on mariti suzuki von 1988chandan
project report on mariti suzukiproject report on mariti suzuki
project report on mariti suzuki
1988chandan346 views
Automobile sector in India von Sandip Kadam
Automobile sector in IndiaAutomobile sector in India
Automobile sector in India
Sandip Kadam14.5K views
Resurrecting indian automobile industry von Vivek Yadav
Resurrecting indian automobile industryResurrecting indian automobile industry
Resurrecting indian automobile industry
Vivek Yadav380 views
Tata motors tata nano hard copy von Dharmik
Tata motors   tata nano hard copyTata motors   tata nano hard copy
Tata motors tata nano hard copy
Dharmik 1.3K views
Tata motors final project on consumer satisfaction. von Joydip Roy
Tata motors final project on consumer satisfaction.Tata motors final project on consumer satisfaction.
Tata motors final project on consumer satisfaction.
Joydip Roy40.6K views
Automobile sector.final von kareishma
Automobile sector.finalAutomobile sector.final
Automobile sector.final
kareishma193 views
Auto Expo 2008 von Anil Kumar
Auto Expo 2008Auto Expo 2008
Auto Expo 2008
Anil Kumar1.4K views

Último

Valuation Quarterly Webinar Dec23.pdf von
Valuation Quarterly Webinar Dec23.pdfValuation Quarterly Webinar Dec23.pdf
Valuation Quarterly Webinar Dec23.pdfFelixPerez547899
42 views12 Folien
Navigating EUDR Compliance within the Coffee Industry von
Navigating EUDR Compliance within the Coffee IndustryNavigating EUDR Compliance within the Coffee Industry
Navigating EUDR Compliance within the Coffee IndustryPeter Horsten
46 views33 Folien
v s.pptx von
v s.pptxv s.pptx
v s.pptxravikhadalwal
12 views2 Folien
Assignment 4: Reporting to Management.pptx von
Assignment 4: Reporting to Management.pptxAssignment 4: Reporting to Management.pptx
Assignment 4: Reporting to Management.pptxBethanyAline
21 views20 Folien
Navigating the Complexity of Derivatives Valuation 📈 von
Navigating the Complexity of Derivatives Valuation 📈Navigating the Complexity of Derivatives Valuation 📈
Navigating the Complexity of Derivatives Valuation 📈ValAdvisor
15 views6 Folien

Último(20)

Navigating EUDR Compliance within the Coffee Industry von Peter Horsten
Navigating EUDR Compliance within the Coffee IndustryNavigating EUDR Compliance within the Coffee Industry
Navigating EUDR Compliance within the Coffee Industry
Peter Horsten46 views
Assignment 4: Reporting to Management.pptx von BethanyAline
Assignment 4: Reporting to Management.pptxAssignment 4: Reporting to Management.pptx
Assignment 4: Reporting to Management.pptx
BethanyAline21 views
Navigating the Complexity of Derivatives Valuation 📈 von ValAdvisor
Navigating the Complexity of Derivatives Valuation 📈Navigating the Complexity of Derivatives Valuation 📈
Navigating the Complexity of Derivatives Valuation 📈
ValAdvisor15 views
Gross_TownHall_Summit Conf 2023 BRC Intro slides.pptx von bradgallagher6
Gross_TownHall_Summit Conf 2023 BRC Intro slides.pptxGross_TownHall_Summit Conf 2023 BRC Intro slides.pptx
Gross_TownHall_Summit Conf 2023 BRC Intro slides.pptx
bradgallagher612 views
Imports Next Level.pdf von Bloomerang
Imports Next Level.pdfImports Next Level.pdf
Imports Next Level.pdf
Bloomerang150 views
3Q23_EN.pdf von irhcs
3Q23_EN.pdf3Q23_EN.pdf
3Q23_EN.pdf
irhcs13 views
Amazing Opportunities: PCD Pharma Franchise in Kerala.pptx von SaphnixMedicure1
Amazing Opportunities: PCD Pharma Franchise in Kerala.pptxAmazing Opportunities: PCD Pharma Franchise in Kerala.pptx
Amazing Opportunities: PCD Pharma Franchise in Kerala.pptx
SaphnixMedicure123 views
Better Appeals and Solicitations - Bloomerang.pdf von Bloomerang
Better Appeals and Solicitations - Bloomerang.pdfBetter Appeals and Solicitations - Bloomerang.pdf
Better Appeals and Solicitations - Bloomerang.pdf
Bloomerang81 views

Maruti suzuki ppt

  • 1. MARKET STARTEGIES OF MARUTI UDYOG Presented by: ANURAG ANKIT MOHIT Free Powerpoint Templates Page 1
  • 2. A BRIEF INTRODUCTION TO MARUTI UDYOG In 1982, Government of India entered into a joint venture with Suzuki motor corporation of Japan Plant was established at Gurgaon in Haryana Free Powerpoint Templates Page 2
  • 3. Maruti Suzuki India Limited is a publicly listed automaker in India. It is a leading four-wheeler automobile manufacture in South Asia. Suzuki Motor corporation of Japan holds a majority stake in the company. It was the first company in India to mass-produce and sell more than a million cars. Its manufacturing plant, located some 25 km south of New Delhi in Gurgaon, has an installed capacity of 3,50,000 units per annum, with a capability to produce about half a million3 Free Powerpoint Templates Page
  • 4. Maruti Suzuki is one of the India's leading automobile manufacturers and the market leader in the car segment. Until recently, 18.28% of the company was owned by the Indian government, and 54.2% by Suzuki of Japan. The company annually exports more than 50,000 cars and has an extremely large domestic market in India selling over 730,000 cars annually. Maruti 800 till 2004, was theTemplates largest selling 4 Free Powerpoint India's Page compact car ever since it was launched in 1983.
  • 5. INTRODUCTION PRODUCTS Maruti 800 Maruti Alto Maruti Grand Vitara XL-7 Maruti Gypsy King Maruti Omni Maruti Suzuki SX4 Maruti Swift Maruti Versa Maruti Vitara Maruti Wagon-R Maruti Zen Free Powerpoint Templates Page 5
  • 6. MAJOR COMPETITORS Free Powerpoint Templates Page 6
  • 7. Market share Free Powerpoint Templates Page 7
  • 8. Sales Volumes Free Powerpoint Templates Page 8
  • 9. Organization Chairman- Mr. R. C. Bhargava Managing Director and CEO- Mr. Shinzo Nakanishi Directors- Mr. Manvinder Singh Banga Mr. Amal Ganguli Director and Managing Executive (Production) - Mr. Tsuneo Ohashi Over Free Powerpoint Templates more than 8000 employees work 9 Page un
  • 10. VENDORS OF MARUTI SUZUKI PVT LTD Maruti Suzuki has 200-odd vendors BIMETAL BEARINGS LTD., COIMBATORE They manufacture Engine Bearings, Bushes and Thrust Washers. AMALGAMATION VALEO CLUTCH LTD., CHENNAI Leading manufacturer of Clutch Assemblies in India for the new generation vehicles. I.P. REPCO LTD., CHENNAI A member of Amalgamations Group. Manufacturing Flywheel Ring Gears for entire range of vehicle Powerpoint Templates Free Page 10
  • 11. CONT..... LUMAX INDUSTRIES LTD Biggest manufacturers of Automotive Lights in India PRICOL LTD, COIMBATORE automotive instruments & speedometer cables in India. FENNER INDIA LTD, CHENNAI Largest manufacturer of Belts and Oil Seals in India Free Powerpoint Templates Page 11
  • 12. MARKETING MIX PRODUCT PRICE PROMOTION PLACE Free Powerpoint Templates Page 12
  • 13. There are number of products ( models ) Of Maruti are in the market. Some of the models are given below:- M– 800, Zen, Esteem, Omni, Alto, Gypsy, Wa gonr,Grand Vitara etc. These products are divided on the basis of product quality, variety, design, features etc. Free Powerpoint Templates Page 13
  • 14. They define different factors:  The quality of product.  The product variety from different categories.  The size of the car according to current or future market conditions.  The car features to the customer like, car looking very good. Free Powerpoint Templates Page 14
  • 15. The price of the Maruti car is between Rs. 210000 to Rs. 1500000. Maruti – 800 is the lowest price car of this company. Alto, Omni, Wagonr, are also the low price car of the company, Zen & Esteem are the mid price car of the company. But Grand Vitara is the high price model of the company . The price of car are decided according to its product Varity, quality, design etc. Page 15 Free Powerpoint Templates
  • 16. Maruti-800 Free Powerpoint Templates Page 16
  • 17. Maruti 800 • Specifications Transmission TypeManual Fuel TypePetrol Seating Capacity4 Gearbox4 Speed Engine Description0.8L 37bhp 4-stroke cycle, water cooled Engine Displacement796 ccMileage-City15.7 kmplMileage-Highway19.9 kmplMaximum Power37.5@5,000 (PS@rpm)Maximum Torque6@2,500 Free Powerpoint Templates Page 17
  • 19. ALTO Specifications Transmission TypeManual Fuel TypePetrol Seating Capacity5 Gearbox5 Speed Engine Description0.8L 47bhp FC engine Engine Displacement796 ccMileage- City14.6 kmplMileage-Highway18.9 kmplMaximum Power47@6,200 (PS@rpm)Maximum Torque6.32@3,000 (kgm@rpm) :Rs. 2,37,372 to Rs. 2,88,512 Free Powerpoint Templates Page 19
  • 21. Zen-estilo Specifications Transmission Type Manual Fuel TypePetrol Seating Capacity5 Gearbox5 Speed Engine Description1.1L 64bhp 32x4 hypertech engine Engine Displacement1,061 ccMileage-City12.5 kmplMileage- Highway16.9 kmplMaximum Power64@6,200 (PS@rpm)Maximum Torque8.5@3,500 (kgm@rpm) Ex-Showroom Price :Rs. 3,14,254 to Free Powerpoint Templates Page 21
  • 23. ESTEEM • Specifications Transmission Type Manual Fuel Type Petrol Seating Capacity5 Gearbox5 Speed Engine Description1.3L 85bhp 4-stroke cycle, all-aluminum water cooled Engine Displacement1,298 ccMileage- City11.5 kmplMileage-Highway14.5 kmplMaximum Power86.18@6,000 (PS@rpm)Maximum Torque11.21@4,500 () kgm@rpm Free Powerpoint Templates Page 23
  • 24. Wagon-R Free Powerpoint Templates Page 24
  • 25. Wagon-R • Specifications Transmission Type Manual Fuel Type Petrol Seating Capacity5 Gearbox5 Speed Engine Description1.1L 64bhp 4 cal. In- line, FC engine Engine Displacement1,061 ccMileage- City13.9 kmplMileage-Highway17.3 kemp Maximum Power64@6,200 (PS@rpm)Maximum Torque8.6@3,500 (kgm@rpm) Free Powerpoint Templates Page 25
  • 26. SWIFT Free Powerpoint Templates Page 26
  • 27. SWIFT • Specifications Transmission Type Manual Fuel Type Petrol Seating Capacity5 Gearbox5 Speed Engine Description1.3L 87bhp AlTec32 engine Engine Displacement1,298 ccMileage- City12.2 kmplMileage-Highway16.1 kmpl Maximum Power88.2@6000 (PS@rpm) Maximum Torque11.5@4,500 (kgm@rpm) Free Powerpoint Templates Page 27
  • 28. Grand-Vitara Free Powerpoint Templates Page 28
  • 29. Grand-Vitara • Specifications Transmission Type Automatic Fuel TypePetrol Seating Capacity5 Gearbox4 Speed Engine Description2.0L 120bhp Series engine w/ Variable Induction & Drive by Wire technology Engine Displacement1,995 ccMaximum Power121.16@5,500 (PS@rpm)Maximum Torque17.33@3,500 (kgm@rpm) Free Powerpoint Templates Page 29 • Ex-Showroom Price :Rs. 14,80,000 to
  • 30. MARUTI UDYOG LIMITED Place Free Powerpoint Templates Page 30
  • 31. MARUTI The place of the car is in the whole world. Maruti Udyog Limited decides its distribution channels for selling car, like use some time one level or some time two level marketing channels. They decide areas in which they deal with customers. They show the permanent location for selling the car. They provide the many useful inventory. they define the transport facility of the company for company to market and market to consumers. Many showroom of Maruti udyog limited is in31 Free Powerpoint Templates Page
  • 32. MARUTI UDYOG LIMITED Promotion Free Powerpoint Templates Page 32
  • 33. MARUTI Main promotion of car is done by the Advertising. The advertising is mainly done in the form of different T.V. channels, different newspaper, holdings etc. Now days the main promotion is done by the brand ambassadors such as film stars, celebrities, sportsmen, etc. And in this case they decide his actual or required sales forces for selling its Free Powerpoint Templates Page 33 car. And they maintain customer
  • 34. SWOT Analysis of Maruti Udyog WEAKNESS STRENTHS Still depends upon SUZUKI COPORATION Contemporary technology 10% components are manufactured outside Japanese Management practices India After sale services Still considered as poor man’s brand Distribution Unaccustomed to international standards or keen competition. Diversification & R&D THREAT OPPURTUNITY Numbers of new Technology driven players first company to roll out suitably Designed and manufactures are in market cars before 2008 as per Govt.’s Proposal of Reduction in subsidies by government on new ethanol (renewable) petroleum products Other companies lacks economy of scale Changing environmental and emission Rising demand norms Untapped rural market Higher local taxes Free Powerpoint Templates Page 34
  • 35. TOWS MATRIX • STRENGTHS • OPPURTUNITIES • Largest manufacturing • Untapped rural market capacity • Young bikers • Distribution network • Growth in economy • Expertise in Small cars SO Strategy WO Strategy To capture To Bring new untapped rural and innovative and yongistan models market ST Strategy WT Strategy To launch a • THREATS To Change • WEAKNEESES car like • New entrants brand • Brand positioning CERVO • New emission norms positioning • Dependent upon Imported diesel engine Free Powerpoint Templates Page 35
  • 36. GENERIC COMPETITIVE STRATEGIES Lower cost Differentiation Cost Differentiation Broad target leadership NARR OW Narrow TARGET target Focus Cost Focus Differentiation Free Powerpoint Templates Page 36
  • 37. BCG Matrix with respect to Maruti models QUESTION STARS MARKS Swift Cervo Kizashi CASH COWS DOGS Alto M-800 Wagon R Templates Free Powerpoint Page 37
  • 39. MARUTI AND CRM  Maruti created a land-mark in CRM by launching a website for the customers in the year 1998  Maruti is investing a lot of money and effort in building customer loyalty programmes Maruti Auto Card Free Powerpoint Templates Page 39
  • 40. MARUTI AND CRM True Value Outlet On Road Service Availability of easy finance Free Powerpoint Templates Page 40
  • 41. MARUTI AND CRM Market Research Department Their Market Research department remains on its toes to study the changing consumer behaviour and market needs. Maruti enjoys 70%repeat buyers which further bolsters their claim of being customer friendly Maruti Call Center Maruti has proper customer complain handling cell under the CRM dept. The CIC will help MSL rapidly build an information pool of over 3 million Maruti owners as well as that of its prospective customers Free Powerpoint Templates Page 41
  • 42. MARUTI AND CRM Mega Camps Sports Events Free Powerpoint Templates Page 42
  • 43. MARUTI AND CRM Analytical CRM Free Powerpoint Templates Page 43
  • 44. MARUTI AND CRM Operational CRM Free Powerpoint Templates Page 44
  • 45. MARUTI AND CRM Sales Intelligence CRM Free Powerpoint Templates Page 45
  • 46. OTHER ADVANTAGE: WHICH HELP IN CRM  A Buying Experience Like No Other Maruti Suzuki has a sales network of 307 state-of -the-art showrooms across 189 cities, with a workforce of over 6000 trained sales personnel to guide MUL customers in finding the right car.  Quality Service Across 1036 Cities In the J.D. Power CSI Study Maruti Suzuki scored the highest across all 7 parameters: 1.least problems experienced with vehicle serviced, 2.highest service quality, 3. best in-service experience, Free Powerpoint Templates Page 46
  • 47. OTHER ADVANTAGE: WHICH HELP IN CRM 4.best service delivery, 5.best service advisor experience, 6. most user-friendly service and 7.best service initiation experience. 92% of Maruti Suzuki owners feel that work gets done right the first time during service. The J.D. Power CSI study also reveals that 97% of Maruti Suzuki owners would probably recommend the same make of vehicle, while 90% owners would probably repurchase the same make of vehicle. Free Powerpoint Templates Page 47
  • 48. OTHER ADVANTAGE: WHICH HELP IN CRM  One Stop Shop At Maruti Suzuki, customers will find all car related needs met under one roof. Whether it is easy finance, insurance, fleet management services, exchange- Maruti Suzuki is set to provide a single-window solution for all car related needs.  The Low Cost Maintenance Advant The acquisition cost is unfortunately not the only cost customers face when buying a car. Not so in the case of a Maruti Suzuki. It is in the economy segment that the affordability of spares is most competitive, and it is here where Maruti Suzuki shines.  Lowest Cost of Ownership The highest satisfaction ratings with regard to cost of ownership among all models are all Maruti Suzuki vehicles: Zen, Wagon R, Esteem, Maruti 800, Alto and Omni. Free Powerpoint Templates Page 48
  • 49. CRM THROUGH SOCIAL RELATIONSHIP  In 1999 Launch of Maruti - Suzuki innovative traffic beat in Delhi and Chennai as social initiatives.  Maruti Driving School-Available in all major cities. Lady trainer for lady customer.  Institute of Driving Training and Research. Free Powerpoint Templates Page 49
  • 50. STATIONS OF EXPERIENCE Station 1 Station 2 Station 3 Station AFTER BOOKIN DELIVER ENQUIRY SALES G Y SERVICE Positive/Negativ Positive/Negativ Positive/Negativ e e Positive/Negative e Full technical tests Water Pre Advance - Water Juice Booking Water/ Cold Drink Tea & Biscuit Launch Professional Tea & Biscuit Snacks Friendly Friendly Flowers Chocolates Ganesh Ji Reminder Call Free Powerpoint Templates Page 50