This presentation is about best Indian brands in India(Banking).

1. BEST INDIAN BRANDS
(BANKING)-2016
(AN INTER BRANDANALYSIS)
9/20/2016
Best Indian Brands(Banking)-2016
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2. NO.4-HDFC BANK
• Brand Worthiness-240.06 Billion
• Remarkable increase of 15% in its brand value as compared to the previous year
• It is today India’s best Financial Brand
• In March 2016,HDFC Bank launched SmartUp, a dedicated solution for start-ups to fulfill all their
banking needs
• In June 2015, the bank rolled out PayZap (an app that combines the features of a bank branch and
hundreds of e-commerce platforms which could protect consumers’ wallet and ensure that the bank
retains its dominance in the retail segment)
• The Bank also launched ‘Dhanchayat’-an educational film to raise awareness on the dangers of
borrowing money from unorganized sources
• Launch of ‘sonic branding’ or a musical logo in November 2015, to promote the new brand
positioning which stresses on the digital banking. The ‘sonic branding’ is being included at all the
touch points like ATMs and phone-banking application, where customers will hear the tune
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3. NO.6-STATE BANK OF INDIA(SBI)
• Brand Worthiness-232.20 Billion
• In February 2016, the bank launched ‘Japan Desk’, a first-of-its-kind initiative to facilitate Japanese
corporates looking to invest in India. This is a one-point comprehensive and reliable information
support source for India-bound investments of Japanese companies
• SBI Card, one of India's leading credit card issuers, in September 2015 announced a strategic
partnership with seven of India’s biggest e-commerce players for its newest offering, “the
SimplyCLICK SBI Card”
• The collaboration is with the following leading players in the e-commerce industry;
-Amazon India
-BookMyShow
-Cleartrip,
-FabFurnish
-Food Panda
-LensKart and
-Ola Cabs
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4. NO.8-ICICI BANK
• Brand Worthiness-166.59 Billion
• In January 2016,the bank entered South African market by opening a full service branch at Sandton
in Johannesburg ICICI is committed to simplify the life of its customers
• Bank has its association with Chinese e-commerce giant Alibaba.com for the launch of a trade
facilitation center, a single window facility to provide easier trade finance to the small and medium
enterprises (SMEs) in India
• ICICI Foundation launched a campaign for the ICICI Academy for Skills’ nationwide referral
programme, ‘Gift A Livelihood’ that invites people to refer deserving but underprivileged youth to be
trained at the academy. The academy, since inception in 2013 has trained and placed 36,000 youth
across its 22 centers by March 2016
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5. NO.15-AXIS BANK
• Brand Worthiness-101.32 Billion
• Axis Bank launched Ping Pay, India’s first multi-social application launched to enable peer-to-peer
transfer of money/recharges through social media platforms like Whatsapp, Facebook and Twitter
• Bank has also joined hands with Vistara Airlines to launch a travel credit card under a strategic
partnership. The co-branded travel credit card, will offer a host of privileges and benefits to the
business and leisure travellers of Vistara
• The Bank also launched a debit card, Secure+, that will allow you to switch on or off your card, the
way you can switch your laptop or mobile phone on and off
• In December 2015, the bank has launched a ‘display variant’ debit card which does away with the
hassles of generating one time password (OTP) over SMS while transacting. The card which is being
made available for high-value NRE customers has an embedded EMV chip, a display screen and a
touch-sensitive button that helps generating the OTP on the card itself.
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6. NO.21-BANK OF BARODA
• Brand Worthiness-53.31 Billion
• The bank has increased the digital access to customers through the expansion in touchpoints like
24x7 Non-Stop Lobes
• The bank has also introduced OneInALeap, a social media contest on Facebook and Twitter was
launched, to enhance visibility and build engagement with a new, younger set of customers
• The Bank also launched new-age products like the Chillr Mobile, squarely targeted at the mobile-
first generation. The Chillr app lets Bank of Baroda customers instantly transfer money to their
phone book contacts without the need for their account details
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7. NO.28-KOTAK MAHINDRA BANK
• Brand Worthiness-39.20 Billion
• The bank has increased the digital access to customers through the expansion in touchpoints like
24x7 Non-Stop Lobes
• The bank has also introduced OneInALeap, a social media contest on Facebook and Twitter was
launched, to enhance visibility and build engagement with a new, younger set of customers
• The Bank also launched new-age products like the Chillr Mobile, squarely targeted at the mobile-
first generation. The Chillr app lets Bank of Baroda customers instantly transfer money to their
phone book contacts without the need for their account details
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8. NO.29-PUNJAB NATIONALBANK
• Brand Worthiness-38.42 Billion
• Punjab National Bank was one of the worst hit on account of its NPAs. Its brand value fell 5% over
the previous year(2015)& the stock more than halved in the last two years
• The stock still remains at a significant risk, with bad loans creeping up from 2.9 per cent in 2011-12,
to 6.5 per cent of loans by 2014-15.
• The bank sold 3,000 crore worth of bad loans to Asset Reconstruction Companies in February 2016,
is a step in the right direction.
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9. NO.32-INDUSIND BANK
• Brand Worthiness-26.33 Billion
• As of March 31, 2016,the Bank had 1,000 branches and 1,800 ATMs spread across 623 geographical
locations in the country. IndusInd Bank is moving towards opening 1,200 branches by March 2017
• The Bank formed a strategic partnership with host of Digital Services like;
PayU
QuickPay Instant Money Transfer solution,
On the Go Social Banking Transfer money using Social Media
Swiftpay One-Stop Solution for easy Bill Payments and made the IndusMobile
app more consumer intuitive
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10. NO.34-YES BANK
• Brand Worthiness-24.81 Billion
• The Bank has over 860 branches and over 1,600 ATMs across all 29 States and 7 Union Territories
of India
• The bank entered into newer customer segments by signing a US $50 million loan agreement with
IFC Washington to lend exclusively to women owned businesses. This project was part of the
Women Entrepreneurs Opportunity Facility (WEOF), the first-of-its-kind global facility instituted by
IFC and Goldman Sachs dedicated to expanding access to capital for approximately 100,000 women
entrepreneurs
• The bank in order to enhance its Digital presence launched YES TAG – a first-of-its-kind smart
social banking application that allows customers to perform banking transactions seamlessly on
Twitter, Facebook Messenger, WeChat, Telegram and Skype.
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11. NO.36-UNION BANK OF INDIA
• Brand Worthiness-20.72 Billion
• Banking in India since 1919 with 3,500 branches, the bank offers a wide range of Personal Banking,
NRI, MSME, Corporate & Rural Banking Services. The Bank continued to build on its presence,
adding, 124 new branches in India in the last year.
• The Bank deepened its penetration into the rural parts of India, especially with financial solutions
for livestock farming. It entered into tie-up arrangement with Livestock and Crop Registry India
Limited (LCRI), which provides an authenticated registration system for Livestock (with UID) and
crops. Through this, the Bank can keep track of the financed animal, purchase price, and breed
purity and progeny.
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12. NO.37-CANARABANK
• Brand Worthiness-20.03 Billion
• Canara Bank expanded its asset base to well-diversified segments of the economy, like, Agriculture
and Micro, Small and Medium Enterprises (MSMEs), Retail, including Housing, Education, Vehicle
and other productive segments
• Aimed at improving efficiency, Canara Bank’s board had organizational restructuring by moving to
‘4-tier system’ that allows the lender to set up regional offices for a better connect with branches
across the country
• The Bank built on its corporate citizenship initiatives by undertaking an ambitious project of
providing De-fluoridation-RO plants for pure drinking water facility in 217 Fluoride-affected in
Karnataka. For this, the Bank received the Golden Peacock Award which is considered the Holy Grail
of Corporate Excellence worldwide
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13. MCKINSEY’S SERVICE PROFIT CHAIN MODEL
Employee
engagement
Employee
Loyalty
Customer
Satisfaction
Employee
Productivity
Quality of
customer
experience
Customer
Loyalty
Revenue/Profit
Growth
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14. Anup George Rebello
Manager
The Catholic Syrian Bank Ltd
(anuprebello.6@gmail.com)
http://www.slideshare.net/anuppresentations