Outcome Based-Innovation – Berlin Lean StartUp Meetup 17.10.2014

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4 likes•1,951 views

Learn how to understand what customers value about your potential product. Introducing the Job-To-Be-Done concept and the deeper level of the outcomes for each job. Important to understand concepts for product owners, CPO, anyone who has impact on which features a product or service are going to be implemented.

Business

Outcome Based
Innovation
Understanding your customers problems in depth

Deciding on new
product features
Number of customer
requests?
Questioning
customers or
stakeholders?
Market research? What
kind of?

Problem Solution
No prototype-free
questioning of
customers
!
Only Testing
1. Observing your
customer (Design
Thinking Methods)!
!
2. Outcome Based
Approach

Jobs To Be
Done*
* http://www.christenseninstitute.org/key-concepts/jobs-to-be-done/

Outcomes – different attributes
customers value about how
their job is being done.
Minimize the probability of injury when I shave my beard.
Direction Metrics Content of the Outcome

Example Google Search
Job: Find information on a topic (e.g. “Lean Startup”)
Outcomes:!
!
1. Maximize the probability to find the needed website on the first search request!
!
2. Minimize the time needed to load the search results!
!
3. Minimize the probability that the search result description is misleading

Seeing the Potential
1
0,9
0,8
0,7
0,6
0,5
0,4
0,3
0,2
0,1
0
Outcomes Outcomes with Innovation-Potential
0 0,1 0,2 0,3 0,4 0,5 0,6 0,7 0,8 0,9 1

If you want to know more
Book: What Customers Want !
by Anthony Ulwik, CEO Strategyn!
www.strategyn.com

Picture Attribution
https://www.flickr.com/photos/sudeep1106/2741152406/
http://www.flickr.com/people/23178876@N03
http://commons.wikimedia.org/wiki/Special:Contributions/
File_Upload_Bot_(Magnus_Manske)

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It can be incredibly difficult to manage a website when the product you are trying to sell is something many consumers don’t understand well. Let alone trying to optimise that experience especially when it’s multi channel and there are various teams involved. So how do you build meaningful experiments that will take your website to the next level? We hear the phrase customer centricity used all the time but how can we bring that ideal into the optimisation process to start driving the big improvements the organisation wants? The Jobs To Be Done framework may just be the key to helping you focus on the changes that will really matter to your customers. Jon Hayes has been in the digital space for a decade. He started by working with several agencies before shifting over to the financial services sector to build digital experiences their customers would finally enjoy.

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In our research paper titled "Qualitative Analysis on Tax Evasion and Reasons for Reluctance to Join ATL in Pakistan," we delve into the intricate dynamics of tax compliance and explore the underlying reasons why individuals in Pakistan might hesitate to become a part of the Active Taxpayer List (ATL) within the framework of business law and taxation. With a multidisciplinary approach, our team of five researchers embarked on an in-depth exploration of tax evasion behaviors and the factors influencing them. Through qualitative analysis, we aimed to unravel the complex interplay of socio-economic, cultural, and institutional factors shaping tax compliance attitudes among Pakistani taxpayers. Drawing on a diverse range of qualitative research methods, including interviews, focus groups, and content analysis, we gathered rich insights from a diverse sample of individuals representing various sectors of the economy. By immersing ourselves in the lived experiences and perceptions of taxpayers, tax advisors, and legal experts, we uncovered nuanced perspectives on tax evasion practices and attitudes toward ATL membership. Our findings highlight the multifaceted nature of tax evasion in Pakistan, shedding light on both the motivations driving non-compliance and the barriers to ATL enrollment. From perceived inefficiencies in the tax system to cultural norms and trust deficits in governmental institutions, our research identifies a myriad of factors contributing to tax evasion behavior and reluctance to join ATL. Furthermore, our study offers valuable implications for policymakers, tax authorities, and business stakeholders seeking to enhance tax compliance and foster a culture of transparency and accountability in Pakistan's taxation landscape. By addressing the underlying drivers of tax evasion and promoting the benefits of ATL membership, policymakers can design more effective strategies to broaden the tax base and promote sustainable economic development. In conclusion, our research paper represents a comprehensive endeavor to deepen our understanding of tax compliance dynamics in Pakistan and elucidate the complexities surrounding ATL enrollment. By unraveling the intricacies of tax evasion behaviors and attitudes, we hope to contribute to informed policymaking and foster a culture of tax compliance and integrity in Pakistan's business and taxation environment.

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Outcome Based-Innovation – Berlin Lean StartUp Meetup 17.10.2014

1. Outcome Based Innovation Understanding your customers problems in depth

2. Product Guys?

3. Deciding on new product features Number of customer requests? Questioning customers or stakeholders? Market research? What kind of?

4. Problem Solution No prototype-free questioning of customers ! Only Testing 1. Observing your customer (Design Thinking Methods)! ! 2. Outcome Based Approach

5. Jobs To Be Done* * http://www.christenseninstitute.org/key-concepts/jobs-to-be-done/

6. Jobs To Be Done* * http://www.christenseninstitute.org/key-concepts/jobs-to-be-done/

7. Outcomes – different attributes customers value about how their job is being done. Minimize the probability of injury when I shave my beard. Direction Metrics Content of the Outcome

8. Example Google Search Job: Find information on a topic (e.g. “Lean Startup”) Outcomes:! ! 1. Maximize the probability to find the needed website on the first search request! ! 2. Minimize the time needed to load the search results! ! 3. Minimize the probability that the search result description is misleading

9. Seeing the Potential 1 0,9 0,8 0,7 0,6 0,5 0,4 0,3 0,2 0,1 0 Outcomes Outcomes with Innovation-Potential 0 0,1 0,2 0,3 0,4 0,5 0,6 0,7 0,8 0,9 1

10. If you want to know more Book: What Customers Want ! by Anthony Ulwik, CEO Strategyn! www.strategyn.com

11. Picture Attribution https://www.flickr.com/photos/sudeep1106/2741152406/ http://www.flickr.com/people/23178876@N03 http://commons.wikimedia.org/wiki/Special:Contributions/ File_Upload_Bot_(Magnus_Manske)

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