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How to
 Sell Your
 Company


By Antonny Liem, CEO, MerahPutih Inc.
Twitter: @antonnyliem MindTalk: @smutz
IPO
 The Capital
                                                              Working Bank

 Ladder                                                          Loans


                                                      Corporate VCs



                                              Classic VCs


                                    Angels & Small
                                    Venture Capital


                          incubators


               Friends & Families


      Personal Savings/
         Credit Card


    No
Cash, Sweat
Why Sell?

             Expansion
            Competition
              Survival
             Bankruptcy
            Environment
                 Exit
Find Buyer
• Where:             • Who:
 –Communities         – Investor
 –Events              – VC
 –Competition         – Corporation
• How:               • What
                      – Vision
 –Casual              – Objectives
 –Reference           – Personality
 –Don’t Sell, Tell    – Values
Steps & Documents
1.   Initial Introduction
2.   Non Disclosure Agreement
3.   Business Profile & Planning Presentation
4.   Letter of Intent
5.   Due Diligence: Finance, Legal, Tax, Operations
     audit
6.   Terms Sheet
7.   Share Purchase Agreement
8.   Share Holder’s Agreement
9.   Notary
Business Profile & Planning
• Who’s the Founder(s)
• What is your value?
• How does your business run?
• SWOT Analysis
• Current Financials: Balance Sheet, Income
  Statement, Cash Report
• Business Forecast: Future planning, Financial
  Planning, Expansion
Pricing and Negotiation
•   Cash vs Bonds
•   Common stocks
•   Preferred stocks
•   Convertible Loan
•   First Right of Refusal
•   Tag Along
•   Voting
•   Minority Protection
•   Board Membership
•   Employment Contract
Closing the Deal
Investors: What We See?


                 Execution




       Product



                      Founder
BUILT TO LAST,
      NOT
 BUILT TO SELL.
“A million dollar is not cool.
       You know what’s cool?
             One billion dollar.”
                          Sean Parker’s dialogue
to Mark Zuckerberg on “The Social Network” movie
THANK YOU!

 @antonnyliem

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How to Sell your Business

  • 1. How to Sell Your Company By Antonny Liem, CEO, MerahPutih Inc. Twitter: @antonnyliem MindTalk: @smutz
  • 2. IPO The Capital Working Bank Ladder Loans Corporate VCs Classic VCs Angels & Small Venture Capital incubators Friends & Families Personal Savings/ Credit Card No Cash, Sweat
  • 3. Why Sell? Expansion Competition Survival Bankruptcy Environment Exit
  • 4.
  • 5. Find Buyer • Where: • Who: –Communities – Investor –Events – VC –Competition – Corporation • How: • What – Vision –Casual – Objectives –Reference – Personality –Don’t Sell, Tell – Values
  • 6. Steps & Documents 1. Initial Introduction 2. Non Disclosure Agreement 3. Business Profile & Planning Presentation 4. Letter of Intent 5. Due Diligence: Finance, Legal, Tax, Operations audit 6. Terms Sheet 7. Share Purchase Agreement 8. Share Holder’s Agreement 9. Notary
  • 7. Business Profile & Planning • Who’s the Founder(s) • What is your value? • How does your business run? • SWOT Analysis • Current Financials: Balance Sheet, Income Statement, Cash Report • Business Forecast: Future planning, Financial Planning, Expansion
  • 8. Pricing and Negotiation • Cash vs Bonds • Common stocks • Preferred stocks • Convertible Loan • First Right of Refusal • Tag Along • Voting • Minority Protection • Board Membership • Employment Contract
  • 10.
  • 11.
  • 12. Investors: What We See? Execution Product Founder
  • 13. BUILT TO LAST, NOT BUILT TO SELL.
  • 14. “A million dollar is not cool. You know what’s cool? One billion dollar.” Sean Parker’s dialogue to Mark Zuckerberg on “The Social Network” movie