1) The document is a case study about Habitissimo, an online platform connecting homeowners and contractors, and how Google helped them improve their mobile strategy. 2) Habitissimo faced the challenge of going "mobile first" as mobile was becoming vital to their business, but only 16% of their conversions were from mobile. 3) Google optimized Habitissimo's ad campaigns, improved the mobile user experience, and implemented mobile-specific extensions. This increased their mobile conversion rate by 240% and led to mobile generating 22% more conversions than desktop.

1. Google Confidential and Proprietary
Case Study - Habitissimo -
ES - B2B - 2014
When mobile generates 22% more conversions than desktop
Credit: Marta Gracia, Javier Donoso, Antonio Negro, Daniel Ruiz Sansegundo
Xdevice conversion

2. Google Confidential and Proprietary
From desktop to mobile
Going “mobile first”
CLIENT OVERVIEW
Online platform that
connects homeowners
& renovation
contractors
CHALLENGES GOOGLE SOLUTION
Mobile first: a
business vital
strategy
Enhanced
Campaigns

3. Google Confidential and Proprietary
1 2 3
GOALS APPROACH RESULTS
+240%
increase in mobile
conversion rate.
22%
higher conversion rate on mobile,
compared to desktop.
of total conversions now
come from mobile.
21%
How to build a
business-oriented
mobile strategy?
of total category queries for
Spain are made on mobile.
From desktop to mobile
Going “mobile first”
16% Revamp mobile strategy:
Improve UX
Improved campaign
structure
Optimized bid strategy
Implementation of
mobile specific ext
Optimize AW Campaigns

4. Google Confidential and Proprietary
Appendix:
Conversion rate evolution - before & during Traffic evolution - before & during TV campaigns