This document discusses SEO and local search. It provides an overview of SEO, explaining why it is important for businesses to focus on, especially local search. Local search refers to consumers searching online for local businesses and services near their location. The document outlines that consumers and local businesses are becoming increasingly digitized, so focusing on local search is key to helping local businesses be found online by customers searching locally. It also briefly introduces the local search ecosystem and what it takes to be successful with local search optimization.

1. SEO and Local Search
Anthony Burke, WSI Digital Marketing

2. Agenda
• The Internet Business Model on one page
• What is Search Engine Optimisation
• SEO in less than 4 minutes
• Why SEO is important
• What is local search
• Why focus on local search
• Local Search “ecosystem”
• Conclusions
• Questions

3. Search Engine Optimsation (SEO)

4. SEO in 4 minutes
• The biggest question “Why isn’t my website showing
on Page One of Google?”
• This video is a good introduction to SEO but in order to
really get your websites ranked high in search engines,
you need to know a more.
LOT
SEO in under 4 minutes

5. SEO vs PPC

6. Why is SEO important

7. What Is Local Search?
• Local Search is the use of search engines by users who
are looking for a product or service provider (what) in
a specific local area (where).
• Examples
– Water damage repair company TN19 7AW
– Tunbridge Wells dentist
– Childrens activities Hastings
– Italian restaurant in Uckfield
– Tonbridge carpet cleaner
– Bed and breakfast in Rye

8. Why Focus on Local Search?
• Consumers are being digitised at a rapid pace

9. Why Focus on Local Search?
• And so are local businesses…

10. Why Focus on Local Search?
• Digitisation has resulted in a media chaos

11. Why Focus on Local Search?
• How consumers find & engage local businesses

12. Local Search “Basic” Fundamentals
• Need to Understand the “Local Search Ecosystem”

13. How to be successful on Local Search
• What it Takes to be Successful Online Today

14. Q&A

15. Email - anthony@wsionlinebiz.co.uk
Phone - 01580 819529
Mobile - 07917707347
Web - www.wsionlinebiz.co.uk
Facebook - www.facebook.com/wsionlinebiz
Twitter - @wsionlinebiz
LinkedIn - http://uk.linkedin.com/in/anthonymburke
Google+ http://gplus.to/anthonymburke
THANK YOU!