How I got my first customers without having a product: http://anthonybosschem.wordpress.com.

1. DARWIN
Darwin Analytics
Private Beta Program

2. WHY SOCIAL MEDIA ROI?

3. COMPARE ALL ONLINE
COMMUNICATION

4. SALESFUNNEL
Brand Awareness
Brand
Appreciation
Action
Advocacy

5. • Effectiveness
• Impressions
• Relationships
• Conversions
• Referrals
• Efficiency
• Cost per Mille
• Cost per Relationship
• Cost per Conversion
• Cost per Referral
EIGHT CROSS-PLATFORM
METRICS

6. Client 1: B2B Product
Awareness
Appreciation
Action
Advocacy
0 25 50 75 100
Facebook Twitter LinkedIn Organic Youtube

7. MEDIAMIX OVERVIEW

8. MEDIAMIX OVERVIEW
• Get a full overview on your mediamix
• See which channels are contributing to a specific strategic goal
• Detect which channels are having the biggest impact on your
sales funnel
• Discover if your salesfunnel is well-balanced: which strategic
goals are under- or over performing

9. VISUALIZE EVOLUTION

10. VISUALIZE EVOLUTION
• Compare your salesfunnel in time
• See how the performance of your communication channels is
evolving in time
• Discover how campaigns are impacting your salesfunnel
• MakeYTD analysis: see how your strategic goals are performing
compared with last year

11. COMPARE CHANNELS

12. COMPARE CHANNELS
• Compare all your online communication channels
• Discover how all your online communication channels are
performing on key strategic goals
• Compare Facebook toTwitter, LinkedIn,YouTube, Pinterest, ...
• Compare social media with other online communication
channels
• Compare display advertising with direct mail, CPC campaigns, ...

13. COMPARE BRANDSBrand X Brand Y

14. COMPARE BRANDS
• Compare the salesfunnel of different brands
• See how the mediamix for brand X is performing in
comparison with the mediamix for brandY
• Discover which strategic goals you are reaching with brand X,
and which channels are working best to reach those goals
• Update the mediamix of brandY, based on the insights from
brand X

15. PLANNED FEATURES
• Create & export funnel reports
2012:
• Cross-client agency dashboard
• Determine KPI quality
2013:
• Predict investment outcome
• Generate goal & budget-based mediamix

16. PRIVATE BETA PROGRAM -
OVERVIEW
• Max 25 clients & agencies
• Darwin License:
Includes unlimited online channels for one brand
• Access to our monthly customer advisory board
Determine the roadmap of Darwin together with other
beta users
• Current beta users include:Telenet, Niko Europe, SD Worx,
Ancienne Belgique, Zwitsal, Philips Benelux.

17. PRIVATE BETA PROGRAM -
PRICING
Trial plan
• 3 months trial
• 1 brand
• € 400 set-up
• € 400 monthly
--------------------
€ 1.600
Full plan
• 12 months
• 1 brand
• € 400 set-up
• € 400 monthly
--------------------
€ 4.800
Plus plan
• 12 months
• 2 brands
• € 400 set-up
• € 300 monthly
--------------------
€ 7.200

18. DARWIN
Anthony Bosschem
anthony@darwinanalytics.com
+ 32 485 15 66 13