Discussion based on my experience using Snapchat in the field and in my journalism classes. Presentation at 2016 Broadcast Education Association annual convention in Las Vegas.

1. There’s an App forThat!
Anthony Adornato, Ithaca College
@AnthonyAdornato
@AnthonyAdornato

2. There’s an App forThat!
Presentation Slides
bitly.com/BEASnapchat
Mobile & Social Media Journalism
MobileandSocialMediaJournalism.com
@AnthonyAdornato

3.  Snapchat Cross Promotion
o Mention on FB & Twitter
o Include link to your Snapchat
o Save a video snap to your
device and share via SM
There’s an App forThat!
@AnthonyAdornato

4. There’s an App forThat!
 The Basics
o Photos/videos are called
Snaps
o Direct message or create
public stories
o Stories consist of Snaps
o Each Snap disappears
after 24 hrs
@AnthonyAdornato

5. There’s an App forThat!
 Mobile Reporting To-Do List
o Produce a Snapchat Story while
you’re reporting.
o Cross promote at least once on
Twitter and your professional
Facebook page. Use your
Snapcode.
o Make sure to save the Story to
your camera roll.
@AnthonyAdornato

6. Social Media and Journalism
@AnthonyAdornato

7. There’s an App forThat!
o Start with video intro
o 10-15 Snaps per story
o Vary video and photos
@AnthonyAdornato

8. There’s an App forThat!
o Add context with text descriptions and filters
@AnthonyAdornato

9. There’s an App forThat!
o Video records up to
10 seconds
o Give viewers a reason
to turn on audio
o Write a caption or write
out a quote
@AnthonyAdornato

10.  Snapchat Cross Promotion
o Mention on FB & Twitter
o Include link to your Snapchat
o Include Snapcode when possible
o Save a video snap to your
device and share via SM
There’s an App forThat!
@AnthonyAdornato

11. 
There’s an App forThat!
@AnthonyAdornato

12. There’s an App forThat!
@AnthonyAdornato

13. There’s an App forThat!
Presentation Slides
bitly.com/BEASnapchat
Mobile & Social Media Journalism
MobileandSocialMediaJournalism.com
@AnthonyAdornato