The document outlines 10 things that should be taught about mobile and social media journalism. It discusses pitching stories with a digital and mobile-first approach, emphasizing newsgathering, dissemination and audience engagement using mobile tools. It also recommends getting students to repeatedly practice mobile reporting and publishing bi-weekly mobile stories. Additionally, it stresses analyzing the performance of social media content using various analytics to understand user engagement and how it drives traffic.

1. 10ThingsYou ShouldTeach About Mobile
Anthony Adornato, Ithaca College
@AnthonyAdornato
Debora Wenger, University of Mississippi
@dhwenger
Allissa Richardson, University of Maryland
@ProfAlliRich
Adam Bradshaw, KVVU-TV
@mrnews5
@AnthonyAdornato | #2015BEA

2. 10ThingsYou ShouldTeach About Mobile
Slides & More
bitly.com/mobileandsocial
Mobile & Social Media Journalism course website
MobileandSocialMediaJournalism.com
@AnthonyAdornato | #2015BEA

3. 10ThingsYou ShouldTeach About Mobile
“It’s like taking vitamins. You probably need
them at some point. Which ones? How
often? That’s a mystery to me.”
@AnthonyAdornato | #2015BEA

4. 10ThingsYou ShouldTeach About Mobile
 1. The Digital-First Story
Pitch
 2. Repetition, Repetition,
Repetition
 3. Is it working? Analytics
@AnthonyAdornato | #2015BEA

5. 10ThingsYou ShouldTeach About Mobile
 1. The Story Pitch
Digital First = Mobile/Social First
Story pitches must include how
you’ll use mobile/social for:
o Newsgathering
o Dissemination
o Audience Engagement
@AnthonyAdornato | #2015BEA

6. 10ThingsYou ShouldTeach About Mobile
 1. The Story Pitch
@AnthonyAdornato | #2015BEA
Newsgathering
Tips Line: Stories and sources
Search IC/Ithaca on Twitter and
Facebook
Mine SM pages of
groups/organizations
Crowdsource: Ask questions
What’s trending
Dissemination
Photos & Video while in the field
Use hashtags for context
Live tweet from events
Tweet your beat
Behind-the-scenes
Audience
Engagement
Connect with sources in your
stories
Crowdsource: Ask questions
Share story with SM
communities related to the topic
RT knowledgeable sources
Use Storify to curate SM chatter
about a particular story

7. 10ThingsYou ShouldTeach About Mobile
 2. Repetition, Repetition,
Repetition
Get them in the field – often
Bi-weekly stories using iPad minis
o 550-600 words
o Image gallery
o 1:30 video
@AnthonyAdornato | #2015BEA

8. 10ThingsYou ShouldTeach About Mobile
 2. Repetition, Repetition, Repetition
Weekly To-Do Lists
o At least four tweets related to your story. Give your audience
meaningful information. Remember to @mention and use
hashtags when possible. Ideas we’ve discussed: tell them
what you’re working on, provide a behind-the-scenes look,
ask a question about the story, quotes from sources.
o Produce one video teasing your story, and then share to
Twitter and your professional Facebook page.
o Two photos: share to Twitter and your professional Facebook
page.
@AnthonyAdornato | #2015BEA

9. 10ThingsYou ShouldTeach About Mobile
 2. Repetition, Repetition, Repetition
@AnthonyAdornato | #2015BEA
Social Media Optimization (SMO)

10. 10ThingsYou ShouldTeach About Mobile
 3. Is it working? Analytics
o WordPress
o Facebook Insights
o Twitter Analytics
o HootSuite
@AnthonyAdornato | #2015BEA

11. 10ThingsYou ShouldTeach About Mobile
 3. Is it working? Analytics
o Which SM posts are receiving the most engagement: RT,
favs, likes, clicks, and replies? What’s unique about them?
o Do you notice a relationship between SM activity and
website traffic?
o Top visited website posts and pages? Top referrers to your
website?
@AnthonyAdornato | #2015BEA

12. 10ThingsYou ShouldTeach About Mobile
@AnthonyAdornato | #2015BEA

13. 10ThingsYou ShouldTeach About Mobile
 1. The Digital-First Story
Pitch
 2. Repetition, Repetition,
Repetition
 3. Is it working? Analytics
@AnthonyAdornato | #2015BEA

14. 10ThingsYou ShouldTeach About Mobile
Slides & More
bitly.com/mobileandsocial
Mobile & Social Media Journalism course website
MobileandSocialMediaJournalism.com
@AnthonyAdornato | #2015BEA