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Training the Libraries of Westchester on Social Media

Training the Libraries of Westchester on Social Media

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Drive Action Digital provided a day of training on social media for the member libraries of Westchester County.

Drive Action Digital provided a day of training on social media for the member libraries of Westchester County.

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Training the Libraries of Westchester on Social Media

  1. 1. Social Media Training for the Libraries of Westchester Presented by Anthony P. Zarro 10/24/2012
  2. 2. Agenda • Understanding social media • Facebook data • Content socialization • Building Your facebook community • Social Media Ideas • Tips for Twitter • Keeping track of it all
  3. 3. UNDERSTANDING SOCIAL MEDIA
  4. 4. Our Definition of Social Media For Brand Marketers, the art of social media is the ability to market TO and THROUGH your happy customers. 4
  5. 5. Social & Non-Profit 5
  6. 6. Remember this… 6
  7. 7. Brand Advocates 7
  8. 8. FACEBOOK DATA
  9. 9. People on FaceBook • More than 500 million active users • 50% of our active users log on to Facebook in any given day • Average user has 130 friends • People spend over 700 billion minutes per month on Facebook 9
  10. 10. Activity on FaceBook • There are over 900 million objects that people interact with (pages, groups, events and community pages) • Average user is connected to 80 community pages, groups and events • Average user creates 90 pieces of content each month 10
  11. 11. FaceBook on Mobile • There are more than 250 million active users currently accessing Facebook through their mobile devices. • People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users. 11
  12. 12. CONTENT SOCIALIZATION
  13. 13. The New Content Infrastructure Your Destinations Your Community Social Content Search Engines Share-ability 13
  14. 14. Slide Share Example 14
  15. 15. YouTube Example 15
  16. 16. Flickr Example 16
  17. 17. BUILDING YOUR FACEBOOK COMMUNITY
  18. 18. Creating A Fan Page 18
  19. 19. How to Get It Rolling 19
  20. 20. Facebook Like Code on Site 20
  21. 21. https://developers.facebook.com/docs/plugins/ 21
  22. 22. PageModo Custom Page 22
  23. 23. Donate App 23
  24. 24. Twitter Feed on Facebook 24
  25. 25. YouTube Feed 25
  26. 26. FUN IDEAS FOR YOUR LIBRARY
  27. 27. Friday Night Pizza Party • Friday Night Pizza Party for Tweens – Schedule a Friday Night pizza party at the library, featuring fun activities, tutor help with homework, movie night, and pizza for tweens and their parents.
  28. 28. Halloween Pet Photo Event • Partner with the SPCA of Westchester • Create gallery on our Facebook page • Westchester pet owners upload pictures of their pets in their Halloween costume • Reinforce the behavior 28
  29. 29. Holiday Gift Guide • WLS Holiday Gift Guide – Holiday gift guides are extremely popular, so we recommend WLS put together a book gift guide for the local businesses. • Each day we do a new post with the gift announcement.
  30. 30. TIPS FOR TWITTER
  31. 31. Use Twitter’s “Who to follow” feature 31
  32. 32. Use Twitter # search 32
  33. 33. Follow who your followers follow… 33
  34. 34. Follow Industry Leaders 34
  35. 35. KEEPING TRACK OF IT ALL
  36. 36. Google Analytics 36
  37. 37. Social Visitor Flow 37
  38. 38. THANK YOU For more information or to contact us please visit or call: Drive Action Digital, LLC 862-200-5217 www.driveactiondigital.com anthony.zarro@driveactiondigital.com 39

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