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Social Media Basic

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Social Media Basics
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Social Media Basic

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Developed in January 2012 by Drive Action Digital. The presentation contains statistics, fundamentals and best practices for developing and executing a social media strategy for your brand.

Developed in January 2012 by Drive Action Digital. The presentation contains statistics, fundamentals and best practices for developing and executing a social media strategy for your brand.

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Social Media Basic

  1. 1. Social Media Basics Presented by Anthony Zarro January 2012
  2. 2. People on Facebook • More than 850 million active users • 50% of active users log on to daily • Average user has 130 friends • Average user is connected to 80 fan pages • More than 2 billion posts are liked and commented on per day 2
  3. 3. Twitter • Over 200 million users • Over 100 million active each day • Over 230 million tweets per day • 55% of users are active on mobile • 400 million monthly unique visitors 3
  4. 4. You Tube • Over 3 billion videos are viewed a day • Nearly 17 million people have connected their YouTube account to at least one social service • Millions of subscriptions happen each day. Subscriptions allow you to connect with someone you're interested in and keep up on their activity on the site 4
  5. 5. BUILDING A SOCIAL STRATEGY
  6. 6. Step 1: Self Reflect • Ask yourself: – Why do buyers choose us? – What makes us different? – What is our passion? – What is important to us? 6
  7. 7. Step 2: Define You Community • Who is your audience? • Where are they social? • What do they share? • What is important to them? • What are their issues? 7
  8. 8. Step 3: Build Your Destinations • FaceBook • Twitter • Blog • YouTube • Flickr • LinkedIn 8
  9. 9. Step 4: Start Creating Content • Blog posts – Stories, articles, POV’s, industry news – Behind the scenes, photos, video, travel • Networked Blog • Tweets • Follow others • Facebook updates 9
  10. 10. Rules of Engagement • Give to your audience and they will give back to you! • Don’t sell!!! • Create a dialogue • Embrace feedback • Share, Share, Share 10
  11. 11. USEFUL TOOLS
  12. 12. Tweet Deck 12
  13. 13. HootSuite 13
  14. 14. HootSuite Reporting 14
  15. 15. THANK YOU

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