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Getting More From Your Social Media Efforts

Getting More From Your Social Media Efforts

This presentation was given by Anthony P. Zarro of Drive Action Digital to the Westchester Chapter of Fund Raising Professionals on September 18, 2012.

The purpose of the presentation was to provide valuable information, tips, tactics and tools to assist attendees in their use of social media for fund raising initiatives.

This presentation was given by Anthony P. Zarro of Drive Action Digital to the Westchester Chapter of Fund Raising Professionals on September 18, 2012.

The purpose of the presentation was to provide valuable information, tips, tactics and tools to assist attendees in their use of social media for fund raising initiatives.

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Getting More From Your Social Media Efforts

  1. 1. Getting More From Your Social Media Efforts Presented by Anthony Zarro 9/18/2012
  2. 2. Agenda • Understanding social media • Facebook data • Content socialization • Search & social • Building Your facebook community • Facebook timeline tips • Tips for twitter • Keeping track of it all
  3. 3. UNDERSTANDING SOCIAL MEDIA
  4. 4. Our Definition of Social Media For Brand Marketers, the art of social 4
  5. 5. Social & Non-Profit 5
  6. 6. Remember this… 6
  7. 7. Brand Advocates 7
  8. 8. FACEBOOK DATA
  9. 9. People on FaceBook • More than 500 million active users • 50% of our active users log on to Facebook in any given day • Average user has 130 friends • People spend over 700 billion minutes per month on Facebook 9
  10. 10. Activity on FaceBook • There are over 900 million objects that people interact with (pages, groups, events and community pages) • Average user is connected to 80 community pages, groups and events • Average user creates 90 pieces of content each month 10
  11. 11. The FaceBook Platform • Every month, more than 250 million people engage with Facebook on external websites • Since social plugins launched in April 2010, an average of 10,000 new websites integrate with Facebook every day 11
  12. 12. FaceBook on Mobile • There are more than 250 million active users currently accessing Facebook through their mobile devices. • People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users. 12
  13. 13. CONTENT SOCIALIZATION
  14. 14. The New Content Infrastructure 14
  15. 15. YouTube Example 15
  16. 16. Slide Share Example 16
  17. 17. Flickr Example 17
  18. 18. SEARCH & SOCIAL
  19. 19. Google Penguin Fast Company Article “Both the Panda and Penguin updates contained very clear messages for marketers: stop focusing on technology and tricks and start focusing on people. If your website appeals to people, it will appeal to Google's algorithms too.” 19
  20. 20. Another Article Quote “This means that a brand can no longer rely on a well-optimized website to earn Google's attention. A brand must be a conversationalist, going where the people are and engaging them in discussion, and by doing that earn a wonderful reputation. Smart brands are doing this by fully leveraging each social channels particular properties.” 20
  21. 21. BUILDING YOUR FACEBOOK COMMUNITY
  22. 22. Creating A Fan Page 22
  23. 23. How to Get It Rolling 23
  24. 24. Facebook Like Code on Site 24
  25. 25. https://developers.facebook.com/docs/plugins/ 25
  26. 26. Code for site 26
  27. 27. Custom Tabs (PAGEMODO) 27
  28. 28. PageModo Custom Tabs 28
  29. 29. Custom Facebook Tabs – Like Gate 29
  30. 30. Custom Facebook Tab 30
  31. 31. Donate App 31
  32. 32. Twitter Feed on Facebook 32
  33. 33. YouTube Feed 33
  34. 34. FACEBOOK TIMELINE TIPS
  35. 35. Cover Photo 35
  36. 36. Profile Picture 36
  37. 37. Organize your apps 37
  38. 38. Manage your wall appearance 38
  39. 39. Enable Messages 39
  40. 40. Milestones 40
  41. 41. TIPS FOR TWITTER
  42. 42. Use Twitter’s “Who to follow” feature 42
  43. 43. Use Twitter # search 43
  44. 44. Follow who your followers follow… 44
  45. 45. Follow Industry Leaders 45
  46. 46. Hootsuite 46
  47. 47. Managing Contacts in Hootsuite 47
  48. 48. KEEPING TRACK OF IT ALL
  49. 49. Google Analytics 49
  50. 50. Social Visitor Flow 50
  51. 51. Next Analytics 52
  52. 52. THANK YOU 53

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