Presentation on the impact of Google+ on Google Search results, held at SMX West, San Jose California, February 2012

1. Sean Carlos
29 February 2012
©2012 Sean Carlos 1/30

2. Google
Direct Connect
Look ma, no instant
search results!
©2012 Sean Carlos 2/30

3. Google
Direct Connect
©2012 Sean Carlos 3/30

4. Google
Direct Connect
● To be eligible, companies must cross-link
their Google+ page to their website
– Documentation
– You do NOT need to put a
Google+ badge on your site
©2012 Sean Carlos 4/30

5. Google Direct Connect
But there's more!
Direct Connect:
and there's
more!
Google+
Page &
Latest
Post
Google+
©2012 Sean Carlos 5/30
Page

6. Google Direct Connect
But there's more!
Direct Connect:
and there's
more!
While
logged in...
©2012 Sean Carlos 6/30

7. While you're typing...
Google Profiles... may appear
Limited to logged in
users, searching on
Google.com
(contrary to documentation)
©2012 Sean Carlos 7/30

8. Jeff Jarvis
Google Profile
Clicking a
Google+ profile
suggestion returns
search results –
unlike direct
©2012 Sean Carlos connect 8/30

9. Google Profiles in Google Search
● Users not logged in may see standard
result
● Concerned prominent profile visibility
drives traffic to Google+?
– consider opting out of profile indexing
– mitigate with links on profile "about" tab
Documentation ©2012 Sean Carlos 9/30

10. Authorship Markup
Authorship Attribution
If you can't be
#1, try to stand
out!
©2012 Sean Carlos 10/30

11. me
Google Authorship Attribution
Links to
Author's
G+ Posts
©2012 Sean Carlos 11/30

12. People and Pages
Airlines
Related
People & Pages
"airlines"
©2012 Sean Carlos
(topic) 12/30

13. People and Pages
Airlines
Related
People & Pages
"airlines"
©2012 Sean Carlos
(topic) 13/30

14. People and Pages
More → Airlines Search on Google+
"See More"
results
©2012 Sean Carlos 14/30

15. People and Pages
Ford
Related
People & Pages
"ford"
(brand) ©2012 Sean Carlos 15/30

16. People and Pages
Ford your employees
Promote
or your products?
Related
People & Pages
People & Pages
"ford"
"ford"
(brand)
(brand) ©2012 Sean Carlos 16/30

17. People and Pages
Realtor
Related
People & Pages
"realtor"
Location
relevant? (professional
©2012 Sean Carlos
services) 17/30

18. Google+ Posts in Search Results
Anonymous users
Original
Shared
©2012 Sean Carlos 18/30

19. Google+ Posts in Search Results
Logged in
Original
Shared
©2012 Sean Carlos 19/30

20. Annotated Search Results
+1 Endorsements – with Ad
©2012 Sean Carlos 20/30

21. Annotated Search Results
+1 Endorsements
And if we're
logged in to
Google+...
©2012 Sean Carlos 21/30

22. Annotated Search Results
Sharing... is fundamental
Annotated Results:
Sharing is fundamental
©2012 Sean Carlos 22/30

23. Google+... on real estate
money cannot buy
©2012 Sean Carlos 23/30

24. G+ Search Visibility Tips
● Ensure well completed Google+ page
profile(s)
● Post compelling content, often
● Sharing is fundamental
● Get circled
● Weed out imposters / squatters
● Keep what you want to promote in mind
©2012 Sean Carlos 24/30

25. G+ & Google Search
The Future (?)
● G+ experiments & evolution
● Real time results from G+?
● Wider international availability √
● FTC & EU anti-trust scrutiny ?
Change is certain
©2012 Sean Carlos 25/30

26. Thank you!
(& join me online)
+1 617 394 1100 (US)
+39 02 69 000 333 (ITA)
sean-carlos
Sean Carlos
Web Marketing profiles.google.com/seancarlos
Training & Consulting @seancarlos
@sean_it (ITA)
antezeta.com/news/
searchengineland.com/../sean
©2012 Sean Carlos 26/30

27. Appendix:
Google Authorship Attribution
Implementation
©2012 Sean Carlos 27/30

28. Google Authorship Markup Complicate
d, but best
With Author Pages on Site approach
1. rel="author" attribute 3. Contributes to
in link to author profile, e.g. link in Google Profile
<a rel="author" to site "home page"
href="http://www.site.
com/johndoe/">John
Doe</a> in every article
3.
Profile
Profile
articles
articles author
author
profile
profile
1.
2.
2. rel="me" in link to
Author's site Google Profile, e.g. <a
www.site.com rel="me" href="[profile
url]">Google+</a> – or -
http://support.google.com/...1408986 <a href="[profile_url]?
rel=author">Google+</a>
©2012 Sean Carlos 28/30

29. Google Authorship Markup
Without Author Pages on Site
2. Contributes to
link in Google Profile
to site "home page".
2.
articles
articles Profile
Profile
1.
1. rel="author" attribute in link to
Author's site Google profile from every article, e.g.
www.site.com <a rel="author" href="[profile
url]">Google+</a>
– or -
http://support.google.com/...1408986 <a href="[profile_url]?
rel=author">Google+</a>
©2012 Sean Carlos 29/30

30. Google Authorship Markup
Email Address (no author page on site)
1. author name
and email
address in every
article
Profile
Profile
articles
articles
1. john.doe@site.com 2. john.doe@site.com
Author's site 2. same email
address, verified
www.site.com & publicly visible
on Google Profile
m for
s!
http://support.google.com/...1408986
er
am at
sp re
©2012 Sean Carlos 30/30
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