As the world goes digital each day, businesses face the challenge of keeping up with the transformation. This is a comprehensive outlook on how brands can engage with consumers in the connected age through various mediums. Most examples are hyperlinked to a more detailed case-study, so please hover over the slides. While I've tried to cover as much ground as I could the digital realm is a vast one. So, please share your thoughts, wisdom and experience in the comments. Hope this proves to be worthy of your time.

1. #WinningDigital
Creativity for a connected world

3. It is the creation of relationships, connections and
interactions. It connects tools & technology with behaviors,
locations, objects and cultures and creates networks or
systems. It’s about being strategic: you need to figure out
who connects to whom, when and why and to what result.
Blah. Blah. Blah.
Simply, you need to plan for a chain reaction.
What is digital creativity?

4. Digital Creativity Check-
list
Data Entertainment Culture
Conversations Personalisation

5. The Digital Ecosystem
Social
Media
Web
ContentMobile
Technology

6. Thanks to the internet and a multi-gadget lifestyle, people
spend over 400 minutes looking at screens each day.
The future is digital, and it’s here.

7. Digital and analog should be best friends!

8. It’s time for brands to quit Advertising.
Adopt a silicon valley approach and Reinvent.

9. “I believe we are on
the cusp of a new
wave of creativity
that is fuelled by
emergence of
the connected age”
Bob Greenberg
Founder & CEO, R/GA

10. “It's not rocket
science: The best ads
tell great stories. They
invite you in. They
make you laugh. They
teach you something.
They also sell”
David Droga
Founder, Droga5

11. Content is King

12. Cannes Lions 2011 - Integrated & Outdoor Grand Prix Winner

13. Cannes Lions 2012 - Titanium Grand Prix Winner

14. Social Media
The Gateway Drug

15. Data mapping ContentFacebook Tech
Video
•Get a voice
•Be cool
•It’s all about people
•Personalize
Personalisation

16. • UGC
• Pictures say more
than words
•It’s all about people
UGC – Casting Call
UGC – Art
Picture Collage Fan Takeover
Video Innovation

17. Social Currency
Conversations
Announcements
Gamifying
#Win
• Have Fun!
• Humanize
• Be timely
• Use Influencers
• Involve People
Influencers

18. • Editing is king
• Don’t try to cram in too much
• Get people to contribute
• Be fun & consider stop-motion
Content
Contest

19. • Have Fun!
• Humanize
• Be timely
• Influencers
• Involve People
Content Interactive
Interactive Content
Content

20. Go
Wild

21. Web
Break The Internet!

22. Interactive Website

23. Epic Websites

24. Banner Innovation
Banner Innovation
Interactive Web
Interactive Web AR

25. Desktop + Mobile Web Experience

26. Google Search Innovation

27. Content
The show must go on!

29. Memevertising – Dos Equis
UGC Movie

33. Mobile
It comes ‘handy’

34. IVR
Mobile App

36. Mobile – Web Bridging
Mobile Ads
Mobile-Print Innovation
Mobile-Print Innovation

37. Technology
With more power, comes more awesomeness!

38. 3d Projection

39. Interactive Installation

40. Go Pro – Interactive Experience

41. Live Hoarding

42. Wearable Tech Innovation

43. Future
Who knows what’s next?

44. Holographs Oculus Rift – Virtual Reality
Gesture Control
The
Possibilities are
Endless

45. Summing it up!