Did you know you can pinpoint your local customers in Ireland? At Admailer.ie you can reach new, local customers for less than the price of a stamp*, by designing a promotional postcard on the easy-to-use Admailer.ie website. Your special offer will then be printed and delivered to customers in your area within 3 - 4 working days. How does it work? In three simple steps you can create your very own promotional postcard: 1. Target your customers: Select the houses and streets you want around your business area with our unique, simple, mapping tool on Admailer.ie 2. Create your promotional postcard: Choose from lots of professional templates or upload your own, with hints from our team 3. Review and click to purchase: It's so easy to do and your campaign be delivered through your customers' letterbox by An Post in just 3-4 working days. How much? Create your postcard for less than the price of a stamp. Design, print and deliver your postcard for less than €0.58c ex VAT, minimum 200 addresses. A full campaign will cost you as little as €116 ex VAT. Find out why 1,000's of businesses visit Admailer.ie every week. Try Admailer.ie today.

1. CUSTOMERS
reachnewlocal
WITHTHEPOWEROFDIRECTMAIL

2. • How you can reach new local customers using the marketing
power of direct mail
• Results that other Irish business owners have achieved
using an innovative new direct mail service called admailer.ie
• The 3 easy steps it takes to get your admailer.ie campaign
into the post
• 8 simple tips to ensure you get the best response possible
THIS SHORT PRESENTATION
WILL SHOW YOU…

3. does this sound familiar?
I’m not a
‘Marketing’person
How can I afford a
marketing campaign?
I’ve used local press and
radio but the impact is
not there anymore
I’d love to use mail
but I don’t have my
customers’addresses
If there was a solution that could help you:
would you be interested?
• Target new local customers
• Generate real sales
• And all for less than the price of a stamp

4. NOW THERE’S A NEW WAY
TO TAKE ADVANTAGE OF THE
MARKETING POWER OF MAIL
admailer.ie is designed to help businesses like yours build
more traffic, find new customers and increase revenues
while making direct mail simple, easy and cost-effective.
In just 3 simple steps, any business can turn their local
neighbours into customers with a promotional postcard
that is printed and delivered in 4 days for less than the price
of a stamp.

5. 1 2TARGET YOUR
CUSTOMERS
CREATE YOUR
PROMOTIONAL
POSTCARD
Select the houses and streets you
want around your business area with
our unique, simple mapping tool.
Choose from lots of professional
templates or create your own,
with hints from our team.
3 REVIEW & CLICK
TO PURCHASE
It’s so easy to do and will be delivered
through your customers’letterboxes by
An Post in just 3-4 working days.

6. ADMAILER.IE IS A PERFECT
SOLUTION FOR YOUR
BUSINESS IF YOU:
• Don’t have the contact details for
potential customers in your area
• Don’t have a large marketing
department to help you develop
campaigns
• Don’t have a creative design agency
to help you execute a campaign

7. This means that you can
get your campaign out
very quickly and increase
sales within the next
week! And all for less
than the price of a stamp.
ACCESS TO A NO HASSLE,
EASY TO USE SYSTEM
ADMAILER.IE GIVES YOU
WITH A QUICK DELIVERY TIME.
3. REVIEW
THEN SIMPLY
CLICKTO PURCHASE
An Post will deliver your
printed postcards to your
customers’letterbox in just

8. 9 REASONS ADMAILER.IE IS FOR YOU
1. NO NEED for a mailing list, target prospects in an area that suits
your business
2. QUALITY PRINT to ensure your company is presented perfectly
3. DELIVERED BY AN POST’S TRUSTED POST PEOPLE with the day’s official mail
4. ACCESS to difficult to reach addresses like apartment blocks
5. SAVE ON MAIL LIST COSTS, PRINT & POSTAGE, with each
postcard costing just 58c ex VAT
6. YOU COULD REACH 500 PROSPECTS CLOSE TO YOUR BUSINESS
for just €290 ex VAT
7. IT’S MEASURABLE as you know exactly how many postcards you
sent and how much the campaign cost
8. YOUR POSTCARD GETS DIRECTLY INTO CONSUMERS’ HANDS.
Your customers can read it on their own time, save it for future
use and share it with others
9. NO BUSINESS TOO SMALL, minimum number of items is just
200 (€116 ex VAT)

9. RESULTS THAT OTHER
IRISH BUSINESSES
HAVE ACHIEVED USING
ADMAILER.IE

10. 656%Return on
investment
Quantity 1,220
Spend €659
Return €4,980

11. “127 new customers
came through my shop
in just one week.”

12. “We’ve doubled our
money…we want to do
another one right away.”
Business Marketing
Manager, Magnet
Networks, Dublin

13. “We have used the service
a number of times, our
most recent campaign
mailed late last week and
we have had a good few
phone calls already this
morning, good reaction.”
Director, McGuirk Beggan
Property, Terenure

14. “We have already made
back in sales what we
spent on the campaign
just in the first few days,
and what’s more is we
signed up all the new
customers who came in
with the postcard to our
loyalty scheme. I will be
placing another order
today.”
Owner, John’s Meat Co.,
Butchers, Dun Laoghaire
Co. Dublin

15. “AsIreland’slargestManaged
Print Services Company
we needed a quick and
professional platform to
communicate the launch
of our business in Galway.
Overnight we reached 3,000
plus businesses throughout
the region and the response
and reaction have been
superb. We are already
planning our next offer to
the market via admailer.ie”
Regional Manager, Bryan
S Ryan, Office Equipment,
Galway

16. IT ALL STARTS AT ADMAILER.IE

17. TYPE IN YOUR COMPANY’S ADDRESS

18. CHOOSE YOUR TARGET AREA
Slide the radius scale or draw your own
target area using the pencil tool.
Choose if you want to target residential
addresses and/or commercial addresses.
See the price change depending on your target
choices. When you’re happy, click continue!

19. CHOOSE YOUR FAVOURITE DESIGN TEMPLATE
OR UPLOAD YOUR OWN DESIGNS
Select by industry or by occasion.

20. CUSTOMISE YOUR TEXT & IMAGES
You can upload your own images
and designs too.

21. GO TO CART & PAY ONLINE

22. Your campaign is printed
and delivered within
4 working days,
straight into your
customers’ hands

23. 1. KEEP IT LOCAL: As you’re talking to your local market you can be
really specific, like ‘meet your local butcher…’or ‘welcome to your
local florist in Ranelagh’, or ‘special offer for residents of Milltown’
2. COMPELLING OFFER AND DEADLINE: Make sure you have a good
offer with your postcard, a reason for someone to visit your business
or your website. For example, FX Buckley’s offered a pound of free
sausages with every €10 purchase. Make sure you put a closing date
on any offer or competition you have too.
3. GOLDEN WORDS: There are certain words we all respond to – FREE
is one of them. Make sure you use golden words in your headline, like
WIN, NOW, NEW and YOU.
4. CALL TO ACTION: Make sure your address, phone number and
website address are included on your postcard.
8 TIPS FOR YOUR ADMAILER.IE CAMPAIGN

24. 5. SPELL CHECK & PROOFREAD: Make sure to proofread your postcard,
it’s often helpful to have someone else read it for you too. Check all
the text on the front and back carefully.
6. FOLLOW-UP: Sometimes a reminder postcard or follow-up postcard
can add a boost to your response rate. You could test a follow-up
postcard to see if there is an impact.
7. TRACK AND MEASURE: Make sure to track the response to your
campaign, encourage customers to bring in the postcard to redeem
your offer. You could also do something as simple as write down the
amount of the sale on each postcard so you can compare the cost of
the campaign against the return.
8. DON’T BE SHY: If you have any queries at all about how to best
manage your admailer.ie campaign, just ask us. We’re ready and
waiting to help at support@admailer.ie.
8 TIPS FOR YOUR ADMAILER.IE CAMPAIGN

25. TRY IT NOW AT ADMAILER.IE
Complete campaigns from €116 ex VAT
• It’s simple and easy to use
• You can customise your target area and your postcard design
• Your quality postcard is printed and delivered in 4 working days,
straight into your customers’hands
• It works!
ADMAILER.IE SAVES YOU TIME
AND MONEY, AND BRINGS NEW
CUSTOMERS INTO YOUR BUSINESS