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Using Social Media for In-Store Events
- 2. Using Social Media to Promote In-Store Events Annie Tran Social Media Strategist at Tailbase www.tailbase.com
- 3. What to Expect • Social Media & Your Business • What is a “Social Customer”? • Benefits of a Social Event • The Anatomy of a Social Event • What you need for a successful event
- 4. Is your business using Social Media?
- 5. Social Media & Your Business • 2 out of 3 social media users believe Twitter influences purchases • 36% of users post brand-related content • Customers who engage with companies over SM spend 20% to 40% more with those companies than other customers
- 6. In One Minute Online… • Over 100,000 Tweets on Twitter • 685,478 Posts on Facebook • 2,083 Foursquare Check-ins • 347 new WordPress Blog Posts • 3,600 New Instagram Photos
- 7. What if some of those posts, pictures, or check-ins were about YOUR business?
- 8. What is a “Social Customer” • Learns about products through SM channels • Interact with brands online • Seek advice from their ‘followers’ • Chronicles their purchases and experiences
- 9. What about negative social customers? Only 8% of all brand-related word-of-mouth conversation is negative. 66% are positive 15% are mixed 11% are neutral
- 10. What is your Social Media Strategy? • Who are you targeting? • Where are you targeting? • How are you reaching them? • What type of return are you looking for? • How can you get them to your store?
- 11. Body Copy can go here.
- 12. Creating a Social In-Store Event • Plan • Integrate • Invite • Interact • Analyze • Follow-Up
- 13. Why a Social Event? • Get new customers in the store • Create buzz about your business • Learn about your customers • Build your online network
- 14. What Does a Social Event Look Like?
- 15. Planning the Event • Type of Event • Resources Available • Goal
- 16. Integrating Social Media • Facebook Events • Twitter Hashtag • YouTube Video • Blog Post
- 17. Inviting Your Audience • Interact with prospects • Look for potential groups • Target keywords • Reach out to other businesses • Create the buzz • RSVP
- 18. During your event… • Encourage social media activity • Hashtag, Check-Ins, Instagram Photos, blog posts • Interact with your audience online and offline • Get to know your customer
- 19. After your event… • Analyze your social reach online • Read the posts about your event • Continue the chatter • Create excitement for the next event
- 20. Learn from each and every event.
- 21. Case Study: Gibson Sound & Vision
- 22. The Event • Community Wine & Cheese for 57th Anniversary • Wednesday Evening, after closing hours • Twitter, Facebook & FourSquare Integration
- 23. The Result • Increased web traffic by 500% on event day • 119,628 Twitter accounts reached • 435,893 total impressions But most importantly….
- 25. Let’s Talk Tailbase Booth # 1425 Email: atran@tailbase.com Twitter: @_AnnieTran LinkedIn: Linkedin.com/anniettran Slides are available for download at: www.tailbase.com