This presentation provides practical advice for how to create reports in Google Analytics that help you monitor your organic and paid search campaigns.

2. BOUNCE RATE

3. BOUNCE RATE DEFINED

4. EXCEPTION: BLOGS

5. GREAT POST TO CREATE
MORE ENGAGEMENT EVENTS
BY THIS DUDE (LINK)

6. SEGMENT EVERYTHING

7. SEGMENT BY MEDIUM

8. Get this report

9. TO SEE A COMPARISON
step 1: click the comparison icon above report
step 2: choose bounce rate from drop-down

11. QUICK ASIDE: LIE DETECTOR TEST FOR DIRECT
step 1: start to type “referral” in filter

12. step 2: filter referral report by “mail”

13. SEGMENT BY COUNTRY

14. Get this report

15. Check out tool

16. CONFIRMED BY GA

17. SEGMENT BY PLATFORM

18. MOBILE VS DESKTOP
Get this report

19. OUCH!!!

20. PAGE LOAD TIME

21. HELPS BOTH PPC
AND ORGANIC

22. SEGMENT BY MEDIUM

23. TWO OF THEIR TOP
MEDIUMS ARE MAD SLOW!
Get this report

24. SEGMENT BY COUNTRY

25. Get this report

26. SEGMENT BY PLATFORM

27. AVG PAGE LOAD TIME OF
MOBILE IS > 2XS DESKTOP
Get this report

28. FIX YOUR PPC LANDING PAGES ON MOBILE

29. TOOLS TO MEASURE SPEED

30. GTMETRIX.COM (MY FAVE)

31. GTMETRIX.COM

32. PAGESPEED INSIGHTS
Check it out

33. PAGESPEED INSIGHTS

34. ALL THE
MARKETING
TOOLS!
Get them! Get them now!

35. VISITS WITH CONVERSIONS
AND/OR TRANSACTIONS

36. BUILT-IN ADANVANCED SEGMENTS

37. OR JOIN THE TWO

38. Get this segment

39. WHEN I APPLY THE “VISITS WITH
CONVERSIONS OR TRANSACTIONS”
SEGMENT TO MY MEDIUM REPORT…
(Brace yourself)

41. CONVERSION PATH

42. BROKEN LANDING PAGES

43. step 1: apply the custom Landing Pages by Medium report (get it here)

44. step 2: click on the medium you want to get landing pages for

45. step 3: choose the number of landing pages you want

46. step 4: export as csv

47. step 5: extra step if you have multiple subdomains in your profile
If you have multiple
subdomains AND you
don’t have a filter to
include hostname (what
dah??) I show you how
to create reports like this
in this Search Engine
Land post

48. step 6: make uris full urls (e.g., start with http://)

49. step 7: get status codes
SCREAMING FROG: Find out how here (sans Step 4); status codes are in the Response
Codes tab
SEOTOOLS FOR EXCEL (EXCEL PLUGIN): Get the directions for how to get status codes here

50. LEARN MORE

51. Summary blog post
bit.ly/killer-kpis-annie