LinkedIn is a social media platform for professional networking. It allows users to create personal and organization profiles to connect with colleagues and donors. The document provides tips for non-profits to set up and utilize LinkedIn, including claiming an organization's page, building a professional profile, following the organization, and sharing content to expand reach. Best practices include establishing an expertise brand through a complete profile, driving support through volunteer and cause sections, expanding networks through connections, collaborating through groups, and staying top of mind by sharing regular updates.

1. Social Media Basics
By Kelly Loftis & Annie Campbell

2. • LinkedIn is the social network for
work professionals.
• Enables you to link to donors.
• Create a personal page,
organization page, & groups.

3. Setting Up LinkedIn
• Go to LinkedIn’s Company Pages and Add a Company: You’ll have a choice of
claiming your company’s page (if it already exists) or adding it yourself.
• Build your company page: Remember, this is an official presence for business
people so you should keep it as professional and complete as possible. Add your
logo, include search terms in your description, put yourself in the correct category
and link to your website.
• Follow your non-profit: Have all your staff follow your cause. There’s a Follow
button on your company page that makes this easy. Having your team follow you
not only shows solidarity but makes it easy for viewers to find and connect with
your team.
• Share your non-profit: The share button on your non-profit’s page is a powerful
broadcast tool. Click it and you can tweet, post LinkedIn updates, post to LinkedIn
groups, or send content to individuals from your Contacts list. Encourage those
you’re connected with to follow your non-profit and add it to causes they support
in their own profile.
http://mashable.com/2011/11/16/non-profits-linkedin/

4. LinkedIn Best Practices
• 1. Establish your professional brand by creating a complete profile. Use your profile to convey
passion for your cause and showcase your unique expertise. Some great examples of complete
profiles: Greg Baldwin, CEO of VolunteerMatch, and Beth Kanter, Author of “Networked
Nonprofits.”
• 2. Drive support to your organization by adding the Volunteer and Causes section to your
profile. Help us make social impact the professional norm. Add your volunteer experience, causes
you care about, and organizations you support to your LinkedIn profile.
• 3. Expand your network and influence by connecting with colleagues and partners. It’s easy to
connect with your coworkers and partners that are already on LinkedIn. Add connections on
LinkedIn.
• 4. Collaborate with peers and potential supporters by joining groups. There are over 87,000
groups focused on nonprofit issues on LinkedIn, offering you the opportunity to network with
professionals in your industry and participate in conversations about relevant and timely topics. You
can start by checking out the great discussions unfolding on the LinkedIn Nonprofit Solutions or The
Chronicle of Philanthropy LinkedIn groups.
• 5. Stay top of mind with partners and supporters by sharing updates with them. Communicate
with your network on a frequent and ongoing basis to share insights and build thought leadership.
Share articles you’re reading, important announcements about your organization, and thoughts on
industry trends. Find this content on LinkedIn Today’s nonprofit industry tab. You can even connect
your Twitter account to your LinkedIn account to share to both places at once.
http://learn.linkedin.com/nonprofits/

5. Analytics

6. • Twitter is a service for friends, family, & co–
workers to communicate and stay connected
through the exchange of quick, frequent
messages.
• People write short updates, often called "Tweets"
of 140 characters or fewer.
• These messages are posted to your profile, sent
to your followers, and are searchable on Twitter
search.

7. Setting Up Twitter Account
1. Go to http://twitter.com.
2. Click the Join the conversation! Green Box
3. Create a Username.
4. Start connecting!
5. You’re now an official Twitter User!
http://www.twitip.com/how-to-set-up-a-twitter-account/
https://support.twitter.com/articles/13920-frequently-asked-questions
Twitter Analytics http://foller.me/

8. Twitter Best Practices
• Don’t overcomplicate Twitter
– Be honest, be real, be human. Don’t be the guy at the party with a set of “emergency” conversation starters
on index cards. Don’t overthink your Twitter entries. Use your own voice, not a detached, institutional one.
• Tweet about things people care about
– Link to newsworthy events that people are already talking about and how they relate to your cause.
Remember, no one outside of your organization cares who your executive director shook hands with today.
Link to interesting items about your partners or sector.
• Tweet in the moment
– Are you at a gala event and your senator or governor just walked in? Don’t be afraid to live tweet as it’s
happening.
• Follow the 60-30-10 rule
– That’s 60% retweets and pointers to promote items from other users or sites, 30% conversation and
responses, 10% announcements and events. If all you ever talk about is you, no one is going to pay attention
after a while.
• Be strategic
– Follow and schmooze with influencers in your sector. Use search.twitter.com’sAdvanced search link to find
people in your sector or geographic region. Use tools likeKlout, SocialMention, PeopleBrowsr (including its
new Kred) and Twitter Lists to find them and make sure you engage before you ask for anything.
• Be supportive
– Follow like-minded users and engage with them. Retweet liberally. Link to interesting news stories about
your partners or sector.
• http://www.socialbrite.org/2011/10/03/24-best-practices-for-nonprofits-using-twitter/

13. • Facebook Pages are for businesses, organizations
and brands to share their stories and connect
with people.
• You can customize Pages by adding apps, posting
stories, hosting events and more.
• Engage and grow your audience by posting
regularly.
• People who like your Page will get updates in
their news feeds.
• You can create & manage your Facebook
page from your personal account.

14. Setting Up Facebook Page
1. Go to http://www.facebook.com/pages/create.php
(You must have a facebook account to create a
page.)
2. Register & create page profile. Include
organizational info, photos, links, etc.
3. Add director/co-workers as administrators to your
page.
4. Find friends & connect to your community.
5. Post regularly.

15. Facebook Best Practices
• Ask questions to spark conversation and activity on your
Page.
• Have more than one administrator for your Page.
• Ask your Likers to "Suggest to Friends" on a monthly basis.
• Ask fellow staff, board members and volunteers to regularly
give Thumps Up and post Comments.
• Promote your Facebook Page on other Pages via Tagging.
• Post powerful stats and inspirational quotes.
• Like fellow partners’ pages and post to their sites.
http://www.diosacommunications.com/facebookbestpractice
s.htm

16. Always remember your goals when using social media.
Thanks!
Tune in to Kelly…

17. See your “Likes”,
your reach, how
many people
interacted with
you, and how many
Pink dots indicate a post
people you could you made.
potentially reach
through your page.
People who comment, like,
People who click or share your status or who
on your post within respond to an event invite.
28 days of posting.
People who saw
Virality is how many people saw
your post either on
your post, then created their
their newsfeed or by
own post about it. Ex: DN/MM
going to your page.
posted a video clip, CACIL saw it
then posted the same video on
their own page.

18. See the breakdown of
men vs women who
“like” your page
View the languages that
your followers speak
See the
location of
people who
follow your
page

19. This shows how many times
Each dot people were reached by your
represents how post. This shows between
many people 6/5/12 and 6/11/12 we
were reached in reached 203 people once, 27
that 7 day people between 6 and 10
period. This times, and 9 people more
includes people than 21 times.
who follow your
page and people
who do not.

20. Measuring Newsletter success
• CACIL tracks who receives our newsletter in a hard copy vs
electronically (150 electronically, 124 hard copy)
• Track how many get returned (wrong addresses, individual
moved)…last month 2 out of 274 returned.
• Track feedback: sold 2 ads, had 4 verbal comments, 7 e-mail
comments, and sources
• We reach over 150 different agencies, businesses, and
legislators with our newsletter
• Provide information regarding our reach to potential
advertisers.

21. Joomla tracks each article on our website
and how many hits that particular article
has gotten…Our information about our
Board of Directors has been seen almost
4,000 times!

22. Questions?
Thank you!