1. Anne-Sophie Rivereau Matthieu Laboye 1

2. Website: current organization 2 The company has a good looking and well organized website however… Optimized pages: No direct access to a Google map when searching for a hotel Site content: No mobile website Press reviews: No reviews accessible from Google when searching

3. Site Content & Optimized pages: example of a good strategy they adapt to their company 3

4. Social Medias: what they have: Facebook 4

5. Social Medias: what they have: Twitter 5

6. Social Medias: what they have: LinkedIn 6

7. Roadmap to Social Media Optimization 7 Increase linkability: They should make cross-links between their institutional website and their social media networks As well we can image some links to travel social media like TripAdvisor

8. Roadmap to Social Media Optimization 8 Improve tagging and bookmarking They should add a bookmark button on their website They can use the “addthis” application on their institutional website

9. Roadmap to Social Media Optimization 9 Help your content travel The hotels are all located in beautiful environment, so they should advantage of that and create videos They could submit them to a own YouTube channel or create a vlog Encourage the mashup: Make this content free to use

10. Roadmap to Social Media Optimization 10 Additional measures Creation a real newsletter to be complementary with the Twitter account Publish pictures of the different properties in Flickr Put content in the “Press” section of the website to help journalists making the promotion of the brand

11. How to measure impact of improvements? 11 Count the numbers of: subscribers to the newsletter followers on Twitter Fans on Facebook Look at the evolution of the booking rate