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JUMP ON       SOCIAL MEDIA
WEB 1.0 : THE MOSTLY READ-ONLY WEB250,000         Published                                      45 million Sites         ...
WEB 2.0 : THE SOCIAL WEB Collective           User                                          1 billion+intelligence        ...
WEB 3.0 : THE MOBILE WEBSmartphones         Notebooks            Tablets…
PROCESS         PLANPROMOTE              PLACES          POLICY
PLAN
Take Time to Plan
Grow: It Takes Time
Listen
Be Human, Be Useful, Have FUN!
Is Social Media for your organisation?
We are Storytellers & Networkers
PLACES
FACEBOOK
Australian Facebook users as of July 2011 total 11 million unique users
Pages                       Groups        LIKE             JOIN               Profile               Friends
Profile  CREATE             STARTPages                Groups
TWITTER
Profile   Follow             FollowProfile                Profile
• Easy to update       • Circles of people      • Resource to learn• Linked to website    • Organisations          • Uploa...
POLICY
SOCIAL MEDIA POLICY     •Why do we want to ‘connect’ with      young people online?     •What risks are there in this     ...
PERSONNEL   • Who will be in charge of     your social media     presence?   • Who else is allowed to     add content?   •...
TOPICS • What topics are off-   limits? • Does information need to   be approved before   posting? • Does information need...
PRIVACY AND PERMISSION       • Will you require written         permission from people before         posting their photo?...
WHEN THINGS GO WRONG       Plan for when:       • Clients post about a negative          experience       • Rude comments ...
PROMOTE
PROCESS
Introduction to Social Media for non-profit organisations - 2012
Introduction to Social Media for non-profit organisations - 2012
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Introduction to Social Media for non-profit organisations - 2012

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An introduction to the main social media sites

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Introduction to Social Media for non-profit organisations - 2012

  1. 1. JUMP ON SOCIAL MEDIA
  2. 2. WEB 1.0 : THE MOSTLY READ-ONLY WEB250,000 Published 45 million Sites content
  3. 3. WEB 2.0 : THE SOCIAL WEB Collective User 1 billion+intelligence generated
  4. 4. WEB 3.0 : THE MOBILE WEBSmartphones Notebooks Tablets…
  5. 5. PROCESS PLANPROMOTE PLACES POLICY
  6. 6. PLAN
  7. 7. Take Time to Plan
  8. 8. Grow: It Takes Time
  9. 9. Listen
  10. 10. Be Human, Be Useful, Have FUN!
  11. 11. Is Social Media for your organisation?
  12. 12. We are Storytellers & Networkers
  13. 13. PLACES
  14. 14. FACEBOOK
  15. 15. Australian Facebook users as of July 2011 total 11 million unique users
  16. 16. Pages Groups LIKE JOIN Profile Friends
  17. 17. Profile CREATE STARTPages Groups
  18. 18. TWITTER
  19. 19. Profile Follow FollowProfile Profile
  20. 20. • Easy to update • Circles of people • Resource to learn• Linked to website • Organisations • Upload and share• Replace Website have pages video • Can be location • Use as a training based toolBlogs Google + Youtube • Share resources • Upload • Make connections organisation • Promote pictures resources • Resource for stock photos Pinterest Flickr
  21. 21. POLICY
  22. 22. SOCIAL MEDIA POLICY •Why do we want to ‘connect’ with young people online? •What risks are there in this engagement that are similar to our offline practice? •What risks are there in this engagement that are different to our offline practice? •Given these risks, what are reasonable ways to manage these? Taken from YAPA Social Media Policy Guide
  23. 23. PERSONNEL • Who will be in charge of your social media presence? • Who else is allowed to add content? • Who is contributing the information that is posted?
  24. 24. TOPICS • What topics are off- limits? • Does information need to be approved before posting? • Does information need to be directly related to the organisations mission?
  25. 25. PRIVACY AND PERMISSION • Will you require written permission from people before posting their photo? • If you work with children, check with parents before posting their pictures. • If information is sensitive be careful not to give too much away. e.g. mentioning that someone is a client
  26. 26. WHEN THINGS GO WRONG Plan for when: • Clients post about a negative experience • Rude comments are made about your community • Posts include misinformation • Someone reposts your work without permission • Repeated negative posts or obscene comments
  27. 27. PROMOTE
  28. 28. PROCESS

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