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Week 13 - The Medium is the Message

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Week 13 - The Medium is the Message

  1. 1. The Medium is the Message Joanne Tjahyana, S.Kom, MMM – Communication Technology Development Class
  2. 2. Marshall McLuhan The Medium is the Message ( McLuhan, 1964 )
  3. 3. ( Federman, 2004) "The medium is the message" tells us that noticing change in our societal or cultural ground conditions indicates the presence of a new message, that is, the effects of a new medium.
  4. 4. “The ‘content’ of any medium is always another medium” “The ‘content’ of any medium blinds us to the character of the medium” ( McLuhan, 1964 )
  5. 5. ( Skinner, 2000) …their content is predetermined by the medium…
  6. 6. References Federman, M. (2004). What is the Meaning of the Medium is the Message? Retrieved October 1st , 2010 from http://individual.utoronto.ca/markfederman/MeaningTheMediumistheMes sage.pdf. McLuhan, Marshall. (1964) Understanding Media: The Extensions of Man. New York: McGraw Hill. Skinner, D. (2000). McLuhan’s World -- and ours. Retreived October 25th , 2010 from http://proquest.umi.com/pqdweb? did=47771691&sid=5&Fmt=3&clientId=46969&RQT=309&VName=PQD
  7. 7. References Federman, M. (2004). What is the Meaning of the Medium is the Message? Retrieved October 1st , 2010 from http://individual.utoronto.ca/markfederman/MeaningTheMediumistheMes sage.pdf. McLuhan, Marshall. (1964) Understanding Media: The Extensions of Man. New York: McGraw Hill. Skinner, D. (2000). McLuhan’s World -- and ours. Retreived October 25th , 2010 from http://proquest.umi.com/pqdweb? did=47771691&sid=5&Fmt=3&clientId=46969&RQT=309&VName=PQD

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