a2media

1. Question 2) How effective is the
combination of your main product and
ancillary texts?
By Anita Ofori

2. How my print products and short film
operate as a package

3. How my print products and short film
operate as a package
• The colour scheme of the house style in our film poster and
film review is red, black and white to add consistency to our
colour scheme; to also add convenience to the dark genre
of horror. Hence the reason why, we made the colour
schemes of our clip in the short film black and white. A
third colour was unavailable to be used. The colour scheme
also extends in the colour palette of the characters in my
short film as, Diana wore a pink coat which is similar to the
colour of red. Furthermore, Rachel (Diana’s best friend)
also wore black clothing to match with the colour scheme.
If the colour schemes of the print products and short film
were different, the media products would appear
unprofessional and childish as the colour schemes are not
consistent.

4. Print screen of Diana’s pink coat as part of her
clothing. As you can view the pink is very
similar to the colour of red which is a part of
our colour scheme.
Black coat worn by the best
friend to also match with the
black, red and white colour
scheme.
The text of the title is white yet, the
background is black to match with the
colours of black and white once again.

5. Forms of language
• The effectiveness of our three media texts
is emphasised through us as a group using
similar forms of language in three of our
media texts. We used Standard English in
the text messages in our short film; in the
content of the film review and film poster
as, Standard English is easily
comprehensible to our target audience of
young adults.
Film review
Elements of
Standard
English
Film
poster
elements
of
Standard
English

6. • The effectiveness of our media texts is
additionally emphasized through, the ghost
being repeatedly shown in our three media
texts. The ghost is shown in images within our
film review and film poster whereas, in our
short film the ghost is shown in different scenes.
The regular addition of the ghost is a key
element to the three media texts as the ghost is
the motif in our short film.

7. • Our three media texts operates very effectively as a
package since, we made sure that the theme of death
is consistently emphasized in all media texts. The
theme of death is expressed in our short film as, death
sums up the ultimate revenge for Diana as a bully. This
is further relatable to the concept of ‘Karma’ as the
title of our short film. In the short film the theme of
death is presented through the regular use of blood
and physical actions such as, in the park scene when
Priscilla chokes Diana to death. Likewise to my short
film, the theme of death is also explored in my print
products through the regular use of blood on the
characters of Diana and Priscilla.
The use of similar themes

8. Print screen 1: The theme of death is
emphasized through Diana vomiting out
blood from drinking a poisonous
cranberry juice.
Print screen 3: The theme of death is
also evidently explored through
Priscilla choking Diana to submission.
Print screen 4: Blood dripping
from a tree symbolises death.
Print screen 2: The theme of death is also
explored through the ghost’s blooded hands.

9. Blood on
Diana’s hands
and duvet
symbolises
danger and
therefore
death.
The red in the colour scheme of
the film review and film poster
symbolises death as, the colour
of red is revealed in the heart
and blood which are vital for
survival.

10. Evaluate how your media texts operate
as advertising products?
• Film review as an advertising item.
• The heading of ‘It is the final straw’ immediately captures the audiences’ attention as it is bold and
positioned above the content where it is easily navigable. The images in the film review appeals to
my target audience of young adults as it generates a visual analysis of what is happening in each
scene. Young adults also tend to be engaged by colourful images hence the reason why, my images
are in colour. It can be argued that, images which are in colour tend to not be convenient for horror
movies however, we as a group argued that images in colour are convenient for a horror movie as
they show scenes just as they are without the need of any editing generating a realistic view of what
is going on. The addition of social networking sites such as, ‘Youtube’, ‘Twitter’ and ‘Tumblr’ engages
our target audience of young adults as these are social networking sites in which millions of young
adults use on an international scale. Moreover, the use of multiple distribution methods such as, via
online and in cinemas helps target a much broader audience who either prefer watching Karma
outdoors or indoors through virtual access. As the film review is supported by a specialist firm (The
Weekly Film review) it is sensible for the film to be available for film fans in film festivals, cinemas
and, on the Entertainment Weekly website. The star rating in the film review also helps promote the
product as, the star rating gives evidence on how good the product is. Once the audience realise how
good Karma is they will be more tempted to go ahead and watch Karma. This therefore increases the
recognition of Karma.
• Alternatively, if I were to improve my film review I would include sponsors of other brands which
relate to the concept of horror in the film. For instance, I would include the company of ‘Party
Delight’ onto my film review as they sell Halloween costumes which further relates to the genre of
horror. I would also include the company of ‘Party Packs’ as they sell Halloween items as opposed to
just costumes. Through adding a range of brands which sell diverse goods, my short film will attract a
wider variety of young adults who are interested in these goods.

11. Print screen of men and women Halloween
costumes from Party Delight. The fact that
the costumes are either ‘men’ and ‘women’
is yet suited to the target audience of
young adults.
Print screen of the products
Party Packs sell. They sell varied
items from invitation cards,
slashes, personalised cards and
balloons.

12. Evaluate how your media texts operate
as advertising products?
• Film Poster: The caption of ‘Premiers in theatres on October 3st’ promotes the film
poster extremely well as, it makes the audience aware about the specific date in which
Karma is released on cinemas. Through that way young adults can spread the news
about the release of Karma to their friends and families. The age limit of 15+ below the
caption in the film poster excludes those who are not age appropriate for Karma. This
further makes Karma more convenient for the target audience of young adults. The title
in itself makes the text easily promotable to young adults as it is one worded and
therefore easier for young adults to memorise. The blood on the character disgusts the
target audience; this further appeals to young adults as young adults enjoy seeking
thrills. Due to the use of blood in the film poster being alike to ‘The Host’ in my case
studies, those who are familiar with ‘The host’ would also be able to recall my film
further increasing the popularity of Karma. The mentioning of business links such as,
‘Summit’ and ‘Warner bros’ increases the recognition of Karma as these are well-known
conglomerate companies. Young adults would be likely to see the film poster of Karma
advertised on billboards in mainstream shopping centres such as, Wood Green,
Westfield, Oxford circus and Convent Garden. The use of mainstream shopping centres
makes our film poster a good promotional product as these are places where you can
attract a vast amount of young adults. Young adults will also see the film poster of
Karma in colleges as, colleges are yet relevant places where young adults are likely to be
spotted.

13. • Short film: The ghost resembling ‘Katie’ in The Ring appeals to a wider fan
base of young adults who are familiar with The Ring. The use of characters
who are from different ethnicities also makes Karma relatable to young
adults of different backgrounds. The addition of characters from different
ethnicities is also convenient to the appearance of the characters we had in
mind in our research and planning. Through my short film being distributed
on YouTube, my short film is able to attract audiences from all around the
world as YouTube is used by millions of people across the globe. Moreover,
our short film operates as good advertising products since we managed to
use other social networking sites such as, Blogger, Prezi and Twitter to
advertise our short film. Through using these social networking sites the
recognition of Karma can be increased rapidly as users are able to share the
video to their peers. The text of ‘Karma’ at the end of the short film presents
my short film as a good promotional product as, it establishes the film’s
name making it easier for young adults to identify the short film.
Evaluate how your
media texts operate as
advertising products?

14. How might your package compare to real media
product?
• Even though ‘Welcome to the Punch’ is not a horror movie, the film review and the film poster
follow similar conventions and forms to my media products.
• Background: Welcome to the Punch was distributed in Glasgow film festival on February 24th
2013 and likewise to our short film, Karma will also be distributed in film festivals such as, the
Walthamstow film festival so that more young adults are aware of Karma. Similarly, the scenes in
Welcome to the Punch was filmed in urban areas in London such as, Elephant and castle and
Westminster. The scenes of our short film was also filmed in urban areas such as, Westfield,
Leyton and Newham in order to appeal to the younger target audience.
• Conventions and forms: Likewise to the print products of Karma, the film review and the film
poster of Welcome to the Punch follows a regular colour scheme of blue, grey and white. The
layout of the film review of Welcome to the punch is also similar to the film review of Karma as
there is an even amount of white space. The pull quote of “knock out action movie” is also
reflected in the film review of Karma as it states the opinions of others as opposed to the
opinions of the producer only. Similar to my film review and poster, the font in the film poster
and review of Welcome to the punch also remains regular and not more than 3 different types of
fonts are used.
• Narrative: As emphasized in the plot of the film review and the short film of Karma, the Film
review of Welcome to the Punch also covers Todorov’s theory of the 5 stages. There is a problem,
development of complication, climax and resolution in the narrative of Welcome to the Punch
and this is summarised in the plot of the film review.

15. Film Poster and Review of ‘Welcome to the
Punch’. Regular colour scheme of blue, white and
grey exposed throughout.
Pull quote: ‘A knock-out Action movie’. Yet, in the
content of the film review of Karma pull quotes of
‘unbelievable’ is used. Pull quotes are used to
express the opinions of viewers. Because the quote
is coming from a person who has watched the film
the readers are more likely to believe the perspective.
Conventions of release date,
certificate, cast and running time. The
‘Plot’ sums up the narrative
underlining Todorov’s theory of the 5
stages in a shorter paragraph.

16. Might you extend this product if you
were operating in the real world?
• Karma would be extended if I were operating in the real world as,
the horror film industry lacks a horror movie that excites young
adults in particularly. Horror movies such as, ‘Chucky’, ‘Scary Movie’
and ‘Dead Silence’ tends to excite children instead of young adults
as the main characters in these horror movies are either toys or
celebrities which makes the horror movie less serious and more as
a parody instead. Moreover, I would extend Karma as there is an
important message behind the film. The message behind Karma is
that, pay back can happen to those who deserve it when they least
expect it. Yet this message is very important as, it can encourage
bullies to change the way they behave and act towards people.
• If I were operating in the real word, Karma would be extended into
film conferences, on televisions and on radio broadcasts. Although
these distribution methods are very expensive it is more effective in
attracting a much wider frequency of young adults.

17. Thanks for Watching