Anne Charbonneau

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the brandgym is a network of 6 senior international brand coaches, founded in 2001. Speed, bottom-line focus and personal dedication are our trademarks. Expert workshop facilitator, with virtual team or face to face. the brandgym has published 6 marketing books, including the 3rd edition of 'the brandgym' and the recently published 'Grow the Core'. What we do most of: - Brand Vision to Action: help you crack your positioning and build the action plan to make it happen - Grow the Core: an speedy and inspiring process to help you buiid a core growth marketing plan - Brand architecture & portfolio -Stretch & strategic innovation

brand strategy strategie de marque vision de marque marketing marketing strategy marketing covid brand coeur de marque core business positionnement strategie marketing merk strategie vision positioneering positioning merk visie brand vision team alignement

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Anne Charbonneau

Bg research paper: brand strategy in the new virtual world

Vision de marque, pas jargon de marque! Article in FRENCH strategies

When workshops don't work- article in DUTCH

Marketing Anti Crise et anti-recession