1. Stop Chasing Placements!
Answers to How to Manage Career
Services Utilizing Powerful Data

2. About Us
The Sparrow Group
Proven Student Engagement Success
Sparrows are known for being nimble, quick, loyal, and
attentive to details, and for unusual vision which
enables them to see opportunity from a great distance.
2© Copyright 2013 The Sparrow Group. www.sparrowgroup.biz

3. Introduction
Today’s Presentation:
• The role of “Career Services”- A changing paradigm
• Case Study
• Employment Framework- Six tools that will change your
placement world!
• Next steps for Career Services Data
3

4. Biz
Biz
Biz
Current Approach to Career Services
Graduate
Needs a
JOB
Search for
a job for
this Grad
Measurement:
Did we “place” the Graduate?
Send
Resume

5. Innovation: Job Orders
Find the
Candidate
Submit
the
Resumes
Job
Order
Job
Order
Job
Order
Job
Order
Job
Order
Job
Order
Job
Order
Fill the Job
Order
Measurement
Did We Fill the Job Order?

6. Predict Your 2014 Outcome Now
6

7. Case Study
7
Total Grads 100
@ 80% Placement 80
Weeks Per Year 52
Placements per week 1.5
Job Order Fill Rate 20%
Job Orders Per Week 7.69
Total # of Job Orders per 100 grads= 399.8

8. Case Study
8
Job Orders Per Week 7.69
Employer Connection Conversion 15%
Employer Connections Per Week 51.28
Employer Connections Per Day 10
Interview Conversion 20%
Interviews Needed 7.7

9. Career Services Metrics
Week Representative
Inbound
Request
Outbound
Calls
Grad
Connections
Employer
Connections Job Orders Intern Orders Interviews Job Starts
Intern to
Hire
Leslee Bonified 1 33 7 10 1 0 1 0 0
Jessica Gomez 0 50 14 18 1 0 2 0 0
Janice Smith 0 42 14 14 1 0 1 0 1
Yvonne Estrella 0 32 18 22 2 0 5 0 0
George Crimando 0 50 7 22 1 0 1 1 0
Jacqueline Garza 0 0 5 10 2 1 3 0 0
Alice Jones 6 43 6 27 5 1 6 2 0
Mary James 0 53 3 30 1 0 0 0 0
9
• Job lead conversion
• Interview conversion
• Interview to hire conversion
• Job lead to hire conversion
• Intern to hire conversion

10. Steps to Success
• Job Descriptions must match metric
• Create SOP (Standard Operating Procedures)
• Everyone must be on board
• On-going training
• Robust Reporting System***
• Leadership training
• Student Facing Tools to Ensure Employability
10

11. Six Employment Innovations

12. Preparing Your Students for the
WoW
1. Admissions Process with emphasis on Job
Search begins now!
2. Assessment points to measure soft-skills
3. Mitigation strategies and tools
4. Integrated soft-skill training, job search
techniques
5. Experiential Learning Offerings
6. Culture of “Employment is Everyone’s Job”
12

13. Admissions
13
Career Commitment Upfront

14. Employ-Ability Index
14
• 10 Professionalism Criteria
Reflects behaviors and
characteristics deemed
critical to success in todays
workplace
• 5 Assessment Points
• Month 1
• Early Term Skills Class
• Mid-Term
• Late Term Skills Class
• 1 Month prior to
Externship/Internship

15. © Copyright 2013 The Sparrow Group. www.sparrowgroup.biz

16. “Employ-Ability” Index
0
1
2
3
4
5
6
7
8
9
10
Comm Attitude Timely Reliable Organized Image Feedback Team Integrity Application
New Student
Early Tenure
Mid-Tenure
Near Graduation
Graduation
© Copyright 2013 The Sparrow Group.

17. Soft-Skill Mitigation
Series of Eight Soft-Skills
Workbooks
Goal Setting & Attitude
Communication
Professional Etiquette
Effective Time Management & Self- Management
Teamwork, Motivation & Workplace Relationships
Leadership & Conflict Negotiation
Ethics, Diversity & Politics
Personal Branding & Networking
Self-Paced
Experiential
Interactive
17

18. Integrated Soft-Skill, Job Seeker
Instruction
#8 Just Added! Teamwork: Collaborate & Succeed!

19. ExperientialLearning is
Everywhere
Experience is King!
• Portfolio project
• Internship/externship
• Volunteer work
• Related work
• Experiential assignments
• Capstone Projects

20. A Culture of Employment
• Move your Staff from Finger-Pointing to Employment
Ownership
• Tools that Reach from Application to Graduation
• Improved Placement and Retention
• Profound Benefits on and off Campus
20

21. The Next Steps for Career
Services
Data, Data, Data
• Employment Velocity
• Employment Forecasting
• Employment Dashboard
21

22. Innovation #1: New Data
Employment Velocity
The speed at which our graduates are employed
Graduate and start my job, not graduate and
start my job search!
22
Days from Graduation Percent Employed
At graduation* 50%
30 70%
60 80%
90 85%

23. Innovation #1: New Data
23
Employment Forecasting

24. Innovation #1: New Data
24
Employment Dashboard

25. Ann Cross
Executive Partner
The Sparrow Group
across@sparrowgroup.biz
www.sparrowgroup.biz
http://www.linkedin.com/in/anncross
Beylor Meza
Chief Operating Officer
Success Education Colleges
BeylorM@success.edu
www.sparrowgroup.biz
http://www.linkedin.com/in/marthalanaghen
Questions??
Thank you!
Please feel free to contact us with additional questions.