Hashtag Strategies Manifesto and How To Apply Them.

1. HASHTAG
BY ANNAZUBAREV. COM
STRATEGIES
MANIFESTO
And How to Apply them
HASHTAG

2. FRIENDS DON’ T
LET FRIENDS
#USE #TOO
#MANY
HASHTAGS
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3. IMPROVE YOUR
GAME WITH
THESE HASHTAG
STRATEGIES
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4. TWITTER
FACEBOOK
INSTAGRAM
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BRIEF HISTORY
OF HASHTAGS

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BACK IN 1988, DURING THE GOOD OLD DAYS OF THE
INTERNET RELAY CHAT (IRC), HASHTAGS WERE ALREADY
UTILIZED TO CATEGORIZE SIMILAR ITEMS INCLUDING
MESSAGES, IMAGES, AND VIDEOS AND ALSO CONTENT
IN 2007, THE HASHTAG CONTINUOUSLY GREW ITS
POPULARITY AS IT WAS FIRST INTRODUCED FOR USE
IN TWITTER
IN JULY 2009, TWITTER OFFICIALLY ADOPTED THE USE
OF HASHTAGS INTO THEIR CODES, WHICH THEN
AUTOMATICALLY HYPERLINKS TERMS APPENDED WITH
THE # SIGN

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BY 2010, THE TERMS “TRENDING” AND
“TRENDING TOPICS” WERE HIGHLY ASSOCIATED
WITH SOCIAL MEDIA PLATFORMS WHEN
TWITTER STARTED TO HIGHLIGHT HASHTAGS
ON THEIR HOMEPAGE BASED ON THE MOST
POPULAR TOPICS ONLINE.
HASHTAGS ARE ALSO CALLED POUND SIGNS

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THE ULTIMATE TAG
TO USING THE
HASHTAG

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FOR BEGINNERS, SPACES ARE THE ABSOLUTE NO-
NO WHEN IT COMES TO USING THE HASHTAG.
IT IS A MUST THAT IF YOU ARE USING A HASHTAG
WITH GROUPING YOUR WORDS ALTOGETHER.
IF YOU WANT TO DIFFERENTIATE WORDS IN THE
HASHTAG, YOU CAN INSTEAD USE CAPITAL LETTERS
IN BETWEEN.

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UPPERCASE CHARACTERS DO NOT AFFECT HASHTAG
SEARCH QUERIES BUT WILL BENEFIT READERS.
NUMBERS ARE SUPPORTED ON HASHTAGS SO YOU
CAN TWEET AS MANY #50SHADESOFGREY UP TO YOUR
HEART’S CONTENT.
PUNCTUATION MARKS, HOWEVER, ARE OUT OF THE
EQUATION SO DO AWAY WITH THE COMMAS,
EXCLAMATION POINTS, PERIODS, APOSTROPHES AND
COMMAS. FORGET ABOUT USING AMPERSANDS &
ASTERISKS AS WELL WITH HASHTAGS.

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REMEMBER THAT THERE IS NO PRESET
LIST WHEN IT COMES TO HASHTAGS.
YOU CAN CREATE AS MANY HASHTAGS AS
YOU CAN AND IF IT HAS NEVER BEEN
USED BEFORE THEN YOU HAVE JUST
INVENTED A NEW HASHTAG!

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TWITTER

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HASHTAGS IN TWITTER CAN
INCREASE YOUR SOCIAL
ENGAGEMENT, THE MOST EFFICIENT
WAY TO UTILIZE THESE HASHTAGS IS
BY PARTICIPATING AND HOSTING IN
TWITTER CHATS.

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HASHTAGS WERE BORN ON TWITTER
ALL DISPLAYS ALL TWEETS WITH YOUR
SPECIFIC HASHTAG QUERY – RESULTS ARE
IN REAL TIME
TWITTER HASHTAGS DO NOT SUPPORT
SPECIAL CHARACTERS INCLUDING !, %, ^, -,
&, +, $, *, AMONG OTHERS.
TWITTER HASHTAGS DO NOT SUPPORT
NUMBERS, LETTERS AND _ (UNDERSCORE).

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FACEBOOK

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HASHTAG SUPPORT WAS ADDED IN JUNE
2013 AND AS OF TODAY, THE PRACTICE OF
USING THE HASHTAG IN FACEBOOK HAS NOT
PICKED UP MUCH FUZZ.
HOWEVER,HASHTAGS ON FACEBOOK USUALLY
HAS THE SAME FUNCTION AS THE HASHTAGS
IN TWITTER –
IT WILL TAKE YOU TO POSTS CONTAINING
THE SAME HASHTAG.

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APPLYING 2-3 RELEVANT HASHTAGS ON YOUR
FACEBOOK POST CAN HELP YOU EXPAND YOUR
REACH TO PEOPLE WHO ARE LOOKING AT POSTS
WITH THE SAME HASHTAGS.
BY INCLUDING HASHTAGS IN YOUR POST, YOU
CAN GET IN FRONT OF THE PEOPLE WHO MAY
NOT HAVE SEEN YOUR POST OTHERWISE.
WHEN APPLYING HASHTAGS ON YOUR PERSONAL
PROFILE VS FAN PAGE, TURN YOUR PRIVACY
SETTING ON FOR “PUBLIC VIEW”, SO EVERYONE
CAN VIEW IT, AND NOT JUST SELECTED FRIENDS.

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INSTAGRAM

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APPLY 5-10 RELEVANT HASHTAGS ON EACH
POST.
USE HASHTAGS ON YOUR COMMENTS.
POST YOUR HASHTAGS ON A COMMENT
IMMEDIATELY AFTER YOUR POT YOUR PHOTO
OR VIDEO.
SAVE ALL YOUR HASHTAGS IN THE “NOTES”
OF YOUR SMART PHONE, SO YOU’LL ALWAYS
HAVE THEM HANDY.
HASHTAGS CAN HELP YOU FIND PEOPLE ON
INSTAGRAM WITH SIMILAR INTERESTS AS YOU.

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START APPLYING RELEVANT HASHTAGS OF
YOUR NICHE ONTO YOUR POST.
INSTAGRAM HASHTAGS ARE THE SAME WITH
TWITTER – THEY DON’T SUPPORT SPECIAL
CHARACTERS LIKE !, %, +, ^, *, -, ETC.
HASHTAGS CAN ALSO HELP YOU DO
MARKET RESEARCH TO LEARN ABOUT YOUR
COMPETITORS.
YOU CAN ADD UP TO A MAXIMUM OF 30
HASHTAGS.

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THE HASHTAG CHECKLIST TO KEEP
HASHTAGS ARE NOT OWNABLE!
USE TRENDABLE HASHTAGS.
DON’T TRY TO ESTABLISH ONE WORD WITH
WHAT’S TRENDING.
CAPITALIZATION ISN’T IMPORTANT.
DON’T USE ANY SPACES WHEN USING
HASHTAGS IN YOUR POSTS.
DON’T
#TRYTUUSETOOMANYWORDSINONESENTENCE!

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HOW DO YOU USE
HASHTAGS?

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READ ENTIRE POST HERE:
HTTP://BIT.LY/HASHTAGMANIFESTO

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THANK YOU
FOR THE LIKE
AND SHARE

25. CONTACT ME:
@ANNALZUBAREV
@ANNAZUBAREV
@ANNAZUBAREV
@ANNAZUBAREV
www.AnnaZubarev.com