9. Hot Off The Press 2011 Morgan 3 Wheeler... Hasn’t hit the track yet. A step back in time. Morgan are putting a car back on production that left it in the 1920s. Iconic. Company success founded on an icon, the Morgan Three Wheeler designed by founder Henry Morgan.
10. Sustainability Morgan could soon be the model to which the bigger car corporations turn in the name of survival. Micro manufacturing. Low volume production, simplicity and durability. BMW ‘Efficient Dynamics’ motors in the newest Morgans. Lightweight, renewable materials. E.g. steel, timber and leather rather than the energy-intense aluminium.
11. ...And Cardiff says they’re green! In Cardiff University’s ground breaking Environmental Rating for Vehicles (ERV) study, the Morgan 4⁄4 rated a highly respectable score of 28 (the Bentley Arnage rated 2, and the Smart for 2 rated 60).