Human Factors of XR: Using Human Factors to Design XR Systems
Practical Problem Solving Using Mobile Technology
1. Practical Problem Solving
Using Mobile Technology
#12NTCjsi
@JSIhealth
@WorldEd
Joy Kamunyori, JSI
Mindy Nichamin, JSI
David Noyes, WEI
Marco Sotelino, WEI
Sarah Hiller, JSI
2. Evaluate This Session!
Each entry is a chance to win an NTEN engraved iPad!
or Online at www.nten.org/ntc/eval
PRACTICAL PROBLEM SOLVING
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USING MOBILE TECHNOLOGY
3. Today’s Presentation
• Overview
• Goal: to help you integrate mobile technology into your
programs (or refine your current mobile tech programs),
with an understanding of:
– How to use appropriate mobile technology to address
development challenges
– How to use new mobile tools and also re-purpose
current tools
– How to use mobile technology to connect hard-to-
reach populations with the information they need
• Poll
PRACTICAL PROBLEMSOLVING
PRACTICAL PROBLEM SOLVING
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4. Zimbabwe: Using Images to
Transmit Data
Joy Kamunyori
Technical Advisor
PRACTICAL PROBLEM SOLVING
John Snow, Inc. (JSI) USING MOBILE TECHNOLOGY
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8. `
Context
•Facilities offering antiretroviral therapy (ART)
report stock information every 2 months
•95% reporting rate, but 68% on-time
reporting rate
•Affects timeliness of delivery of antiretroviral
drugs (ARVs) to facilities
PRACTICAL PROBLEM SOLVING
USING MOBILE TECHNOLOGY Slide 8
9. Reporting
•Forms sent to main warehouse by Expedited Mail
Service (EMS) or in person
•Sometimes facilities give information via voice
calls
•80+% of facilities use cell phones to get contact
Logistics Officers
• 80+% have network coverage
•Urban facilities sometimes email scanned forms
or Excel
PRACTICAL PROBLEM SOLVING
USING MOBILE TECHNOLOGY Slide 9
10. `
The Problem
•Facilities filling out forms on time, but not arriving
on time
•Focus: Decrease the amount of time taken for
data to get from facilities to main warehouse
•How? Technology!
PRACTICAL PROBLEM SOLVING
USING MOBILE TECHNOLOGY Slide 10
11. Main Constraint: 227 Data Points!
PRACTICAL PROBLEM SOLVING
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12. Other Constraints
•Integration with current business processes
•Available infrastructure
•Adding to workload at facility
•Balancing current needs with future growth
PRACTICAL PROBLEM SOLVING
USING MOBILE TECHNOLOGY Slide 12
13. T h e S o lu t io n
PRACTICAL PROBLEMSOLVING
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14. Potential Solutions
Submit via web interface
Scan and submit via internet
Submit from mobile handset via SMS
Voice phone call (IVR)
Submit from mobile handset using JAVA form over mobile data
connection/SMS
Capture an image using mobile handset, and submit via mobile data
connection
PRACTICAL PROBLEM SOLVING
USING MOBILE TECHNOLOGY Slide 14
17. Implementation Plan
•2 month feasibility pilot (5 facilities)
•Review and assess pilot
•6 month extended pilot (40 facilities)
•Review and adjust
•Scale up to all facilities
PRACTICAL PROBLEM SOLVING
USING MOBILE TECHNOLOGY Slide 17
18. Challenges
•No MMS – images had to be sent via email
• Added training elements
• Setting up phones for email was difficult
• Phones experienced difficulty sending
emails
•Only 2 facilities actively participated in pilot
• Urban facilities did not participate
•Cell phone management
PRACTICAL PROBLEM SOLVING
USING MOBILE TECHNOLOGY Slide 18
20. Results
•Most images were a little hazy but legible
•Approximately 90% of images arrived within the
minute
•6% took less than 10 mins
•3% took over an hour
•There were instances where messages were sent
but not received
PRACTICAL PROBLEM SOLVING
USING MOBILE TECHNOLOGY Slide 20
21.
22. Next Steps
•Next phase of pilot will include 11 sites
• Only remote facilities included
•MMS now available in country
• MMS option to be explored instead
of email
•Increased training on good picture taking and cell
phone management
PRACTICAL PROBLEM SOLVING
USING MOBILE TECHNOLOGY Slide 22
23. C o c o a L in k : U s in g M o b ile
T e c h n o lo g y t o C o n n e c t
C o c o a C o m m u n it ie s
David Noyes &
Marco Sotelino
Africa Division
World Education, Inc.
PRACTICAL PROBLEM SOLVING Slide 23
USING MOBILE TECHNOLOGY
24. C o c o a L in k : G h a n a
Public-Private Partnership
between The Hershey Company,
World Cocoa Foundation, and
Ghana Cocoa Board
(COCOBOD); funded by
Hershey’s
Implemented by World
Education, Inc.
Local partners CENCOSAD and
DreamOval
Government support:
COCOBOD, CRIG, NPECLC
15 CocoaLink communities in 3
districts of the Western region
PRACTICAL PROBLEM SOLVING Slide 24
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31. C o c o a F a r m in g in G h a n a
Bean to bar is a long process
(~2 million smallholder farmers in West
Africa produce 66% of world production)
Ghana + Cote d'Ivoire produce
most of the world's cocoa
Over 700,000 cocoa farmers in
Ghana
Over 800,000 tons per year
20% of global production
Small farms (a few hectares)
Low yields: 400 kg/hectare/yr
(optimal is ~3x more)
Aging farmer population
PRACTICAL PROBLEM SOLVING Slide 31
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32. Sustainable Cocoa Communities
• Knowledge & Skills: tree
nursery, tree spacing,
pruning, monitoring and
caring for trees, insect and
disease control, use of
fertilizer, harvesting & post-
harvesting techniques –
improved techniques
• Inputs: land, seeds, fertilizer,
tools, transportation, access
to credit – what farmers need
• Awareness: shift from
subsistence, family-oriented
activity to profitable
agribusiness
PRACTICAL PROBLEM SOLVING
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33. Improving Skills Leads to
Better Use of Inputs
• How do farmers acquire skills?
• Family/tradition, “learning by doing,” training programs,
agriculture extension field agents
• Drawbacks of these means
• Use of practices that do not result in optimal yields (e.g.
tree spacing, black pod)
• Low literacy levels and prohibitive cost per beneficiary of
training programs
• Under-resourced extension service systems
PRACTICAL PROBLEM SOLVING
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34. Mobile Technology is Widespread in Ghana
PRACTICAL PROBLEM SOLVING
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35. T h e S o lu t io n
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36. Information Dissemination through Mobile Phones
G ha na G o ve rnme nt
( C O C O B O D , C R IG , N a t io n a l P r o g r a m )
I m p l e m e n t i n g s t P r a c t i c e s i n C o c o a F a r m i nD o n o r s
Be g
P a rtne rs ( H e r s h e y,
( W E I, C E N C O S A D , WC F )
D r e a m O v a l)
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37. Enrollment Service – Via Mobile/Short Code
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38. Messages
•
Developed with Ghanaian
Government
•
Address best practices in
agriculture, as well as
farm safety
•
Timed to roll out with the
different steps of cocoa
growing and harvesting cycles
PRACTICAL PROBLEM SOLVING Slide 38
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39. January: Lining and Pegging
“Do you want healthier looking,
better yielding cocoa trees and a
farm that is easier to work on?
Then line and peg your farm at the
recommended spacing of 3m x 3m
(or 10ft x 10ft).”
PRACTICAL PROBLEM SOLVING Slide 39
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40. March: Pruning
“Have you pruned your farm? You
should prune your farm before the
rainy season begins in April/May.”
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41. August: Capsid Control
“Make it a point to spray your cocoa
farm in August, September, October
and December to control capsids. For
effective results, use only CONFIDOR,
ACTARA or AKATEMASTER.”
PRACTICAL PROBLEM SOLVING Slide 41
USING MOBILE TECHNOLOGY
42. September: Harvesting
“Harvest your cocoa pods regularly
when the pods are yellowish green or
greenish yellow. Avoid cutting the
pods so that the beans are
not damaged.”
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43. Farm Safety
“Protect your children’s future! Stop children
below 18 years from working with
agrochemicals.”
“Cover yourself well when spraying. Do not eat,
drink or smoke during spraying. Dispose the
chemical containers immediately by
burying them.”
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44. Inviting Farmers to Engage
“Do you have any questions or
enquiries about cocoa farming
activities? Then text to short code
1980 to receive prompt response.”
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45. Two Way Message System
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46. Community-Based Activities Reinforce Messages
• Educational sessions have taken place
in all 15 communities, reaching over
1000 individual farmers (~40%
women)
• Community-level meetings allow
farmers to share learning and ask
specific questions
• Visits by extension officers are more
productive and are registering farmers
• Local language delivery (Twi & Sefwi)
• CocoaLink News
PRACTICAL PROBLEM SOLVING
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48. Expected Results
• Delivers critical information:
– Agricultural, farm safety, child labor, and health messages via text and voice in
local languages
– Uses extension material to respond to farmers’ information needs
• Builds skills:
– Majority of farmers own phones but don’t know how to text
– Builds on literacy skills being developed in the ECHOES program
• Connects farmers and extension service workers:
– Dramatically multiplies Ghana’s extension services and in a more cost-
effective manner
– Initial phase will directly involve 1,450 cocoa farmers (8,000 farm family
members); scale-up plan to reach out to 100,000 farmers nationwide
• Expected to Enhance Prosperity:
– Strengthening the families’ financial position by improving cocoa productivity
PRACTICAL PROBLEM SOLVING
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49. Challenges
• Low literacy levels of farmers
(capacity to read messages and
manipulate phone)
• Further development of 2-way
messaging system
• Technical challenges (farmers
receive messages in wrong
language, registered users not
receiving messages; lack of
access to electricity – 24 hour
window for message)
• Farmers have information, but
not able to afford some inputs
PRACTICAL PROBLEM SOLVING
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50. Moving Forward
• Build the role of extension
workers in registering farmers
• Move to new regions in Ghana
• Accompany where possible with
training in phone usage
and literacy
• Expand to other cocoa
producing countries
PRACTICAL PROBLEM SOLVING
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51. A ID S . g
ov &
M o b ile
Mindy Nichamin
AIDS.gov New Media Coordinator
John Snow, Inc. (JSI)
PRACTICAL PROBLEM SOLVING
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53. The Rise of Mobile Smartphone
Platforms
in the US, 2011
• 52% of U.S. adults
phone owners have Oh r
te
smartphones (8
3 %)
• A do
n rid
• Smartphones and tablets • iOS
outshipped PCs (desktop and (2
6 %)
notebooks) for the first time in
Q4 2011
Canalys & Pew Internet
PRACTICAL PROBLEM SOLVING
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54. 80%
of internet users have
looked online for
health information.
This translates to 59% of all adults.
Source: The Social Life of Health Information, May 12, 2011 by Susannah Fox
Pew Internet & American Life Project
PRACTICAL PROBLEM SOLVING
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55. % of people who use their phone to go online
51 46
Hispanics/
Latinos African
Americans
33
Whites
Source: “Mobile Access 2010,” Pew Internet & American Life Project
PRACTICAL PROBLEM SOLVING
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57. Mobile in 1981
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58. Mobile today
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59. T h e S o lu t io n
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60. Tiers of Adoption
SMS
• Lowest
common
denominator
• Universal
adoption
PRACTICAL PROBLEM SOLVING
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61. Tiers of Adoption
Mobile Web
– Nearly universal
Applications
– Targeted experience
– Platform specific (Android,
iOS, Windows, Blackberry,
etc.)
PRACTICAL PROBLEM SOLVING
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62. Return on Investment
= 10,000
Cost vs. Users Reached
users reached
Mobile Website
Mobile App
(iPhone only)
Mobile App
(iPhone, Android, BB)
$0 $22,500 $45,000 $67,500 $90,000
Source: Mashable – Aaron Maxwell
PRACTICAL PROBLEM SOLVING
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68. R e s u lt s
PRACTICAL PROBLEM SOLVING
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69. AIDS.gov Mobile Site
• Mobile accounts for
15% of all traffic
to AIDS.gov (just 4%
1 year ago)
• Mobile visits
increased 1100%
over the past year
PRACTICAL PROBLEM SOLVING
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70. 28,000 actual searches
13% are mobile
PRACTICAL PROBLEM SOLVING
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71. 18%
The proportion of mobile users who land on
“How you get HIV or AIDS”
(making it the most viewed page on m.AIDS.gov)
Mobile users are coming to us for what they see as our most important
content and are bypassing the home page altogether.
PRACTICAL PROBLEM SOLVING
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72. Private/Personal
PRACTICAL PROBLEM SOLVING
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73. QR C odes
A ID S . g o v M o b ile S it e A ID S . g o v
http:/ m.A I D S.gov
/ L o c a to r
http:/ locator.A I D S.gov
/
PRACTICAL PROBLEM SOLVING
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74. Resources
Lance Roggendorff Jeremy Vanderlan
LRoggendorff@icfi.com JVanderlan@icfi.com
@lroggendorff @thulcandrian
Luke Wroblewski Pew Internet & American
www.lukew.com Josh Clark Life Project
www.globalmoxie.com www.pewinternet.org
@lukew
@globalmoxie @Pew_Internet
PRACTICAL PROBLEM SOLVING
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75. Stay Connected
blog.AIDS.gov http://m.AIDS.gov
twitter.com/AIDSgov
facebook.com/AIDSgov
youtube.com/AIDSgov
foursquare.com/AIDSgov
http://locator.AIDS.gov
PRACTICAL PROBLEM SOLVING
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76. Key Take Aways
2.You can do a lot with your grandmother’s cell phone.
You don’t need a smart phone to make an impact, but in the United
States, it helps.
3.Appropriate technology is the new black.
Appropriate = sexy. Pass it on.
4.Big change does not require a big investment.
Re-use and Recycle.
PRACTICAL PROBLEMSOLVING
PRACTICAL PROBLEM SOLVING
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77. Contact Us
Joy Kamunyori
jkamunyori@jsi.com
Mindy Nichamin
twitter.com/JSIhealth
mnichamin@jsi.com twitter.com/WorldEd
David Noyes facebook.com/JSIhealth
dnoyes@worlded.org facebook.com/WorldEd
youtube.com/JSIhealth
Marco Sotelino gplus.to/jsi
msotelino@worlded.org
Sarah Hiller
shiller@jsi.com
PRACTICAL PROBLEM SOLVING
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USING MOBILE TECHNOLOGY
78. Evaluate This Session!
Each entry is a chance to win an NTEN engraved iPad!
or Online at www.nten.org/ntc/eval
Thank you!
PRACTICAL PROBLEM SOLVING
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USING MOBILE TECHNOLOGY
Hinweis der Redaktion
Context: In Zimbabwe, like in most developing countries, health facilities get their health commodities from the MOH main warehouse in the capital city, to whom they report their stock levels at certain intervals, and then commodities are delivered to the facilities - Dealing specifically with Antiretrovirals – out of about 2000 hfs, approx 200 facilities provide ART services throughout the country – several of them are remote
Context: In Zimbabwe, like in most developing countries, health facilities get their health commodities from the MOH main warehouse in the capital city, to whom they report their stock levels at certain intervals, and then commodities are delivered to the facilities - Dealing specifically with Antiretrovirals – out of about 2000 hfs, approx 200 facilities provide ART services throughout the country – several of them are remote
Stock information used to create orders for next 2 months. Lateness affects other facilities on the same delivery route – since they are remote, all deliveries along a route are grouped together Lateness = out of stock = bad for people on ART
277 data points – all deemed necessary Mobile networks, electricity Future growth = redesign on ZISHAC Future growth = redesign of ZISHAC, central database at LSU
277 data points – all deemed necessary Mobile networks, electricity Future growth = redesign of ZISHAC, central database at LSU
- We knew we wanted to use technology, but first we had to decide what the appropriate technology was – so let’s take you through our decision-making process Provide handsets to facilities, teach them how to take pics, and have them send them
Take picture using phone Send picture using email account set up on phone Data encoder enters info into database
Hybrid approach, depending on facility context – showing where it fits in
Under-resourced agriculture extension system Extension agents are unable to regularly visit all communities for which they are responsible Low literacy skills implies challenges to: Reading scales, calculating value, documenting transactions, signing contracts, understanding information about farm inputs, benefitting from technical training
The gender perspective From community needs assessment approx. 73% of male participants owned/used a phone (phone within household), vs. 43% of female participants Competition is driving costs down 5 networks fully operational all aggressively seeking to capture larger market share resulting in lowering tariffs for both voice and SMS 2014 technology perspective Rapid spread of mobile technology; almost 100% of farmers will own phones with 24/7 access to relevant information; Social media playing a large role in the lives of the younger generation (future cocoa farmers)
link through mobile network + empower local extension agents provide utilization training on SMS reinforce information through local media
CocoaLink messaging/DB created Content is developed (with CRIG and NPECLC)
CocoaLink messaging/DB created Content is developed (with CRIG and NPECLC)
CocoaLink messaging/DB created Content is developed (with CRIG and NPECLC)
CocoaLink messaging/DB created Content is developed (with CRIG and NPECLC)
CocoaLink messaging/DB created Content is developed (with CRIG and NPECLC)
CocoaLink messaging/DB created Content is developed (with CRIG and NPECLC)
CocoaLink messaging/DB created Content is developed (with CRIG and NPECLC)
farmers self-report improved practices (weeding, combatting diseases on the farms, safer conditions for children) clearly interest in access to the information, as registration targets have been far exceeded
Legacy of activism and activity….lots of stakeholders involved in the process.