B!"# pr$%#&%! for UX deliverables
by Anna Dahlström | @annadahlstrom www.flickr.com/photos/jmsmith000/3169546564

My name is Anna and
today we’re going to talk about: •How to adapt and sell your UX deliverable to the reader (from clients, your team, in house and outsourced developers) •Guiding principles for creating good UX deliverables (both low and high fidelity) •Best practice for presentations, personas, user journeys, flows, sitemaps, wireframes and other documents •Simple, low effort but big impact tools for improving the visual presentation of your UX deliverables

O'() joking, that’s not what
this presentation will look like www.flickr.com/photos/imagined_horizons/3669474121

If &# *&*, I wouldn’t
blame you if you looked like this www.flickr.com/photos/dm-set/4200811849

W+$# is so bad with
this?

,r"# -f $((, it makes
you want to do this www.flickr.com/photos/dm-set/4200811849

I#’" really hard to read
Nbr!$#+&'. "p$%&'. L$%2 -f #1# &'*!'# & $(&.'/!'# T-- /0%+ #1#

I# %-'#$&'" unnecessary detail I#’"
#+! %($"" *!"%r&p#&-' w-r* f-r w-r* I#’" /3# (&2!() w+$# I’(( "$) $')w$)

I# 40"# doesn’t sell it
“S!r&-0"()?!” “6&" w&(( b! 3 +-0r" I’(( '!v!r .!# b$%2 -f /) (&f!” “B-r&'.!” “6&" ($*) 40"# *-!"'’# %$r!” “L5)!” “I’/ -0# -f +!r!”

T-*$) w!’(( (--2 $#... 1.
A bit of background 2. Adapting to the reader, project & situation 3. Guiding principles with DOs & DON’Ts 4. Good examples Br!$2 5. Practice x 4 6. Surgery + Q & A

2007 I started working agency
side

M0%+ faster pace than what
I was used to www.flickr.com/photos/22032337@N02/7427822420

Fr-/ -'! to many clients
& projects, at the same time www.flickr.com/photos/jorgeq82/4732700819

Fr-/ #7 applications to campaigns
& large website redesigns www.flickr.com/photos/9731367@N02/6988157282 www.flickr.com/photos/jpott/6214176279

S#r$#!.&% thinking & communication +
S!((&'. my work became very important

Cr!$#&v! approach to UX deliverables
+ Op!' with less set templates

M$')
talented people

Cr!$#&v!, communicative, & visually pleasing
documents were a breeze for them www.flickr.com/photos/stickkim/7491816206

6!) /$*! clients & internal
people smile www.flickr.com/photos/31878512@N06/4941767047

F-r /!... it took time
www.flickr.com/photos/snugglepup/4320372145

A*v$'%&'. my wireframing skills was
easy www.flickr.com/photos/martinaphotography/7051511189

L!"" "- with the strategic
experience design documents www.flickr.com/photos/sshb/3831637764

I +$* #- find my
own style www.flickr.com/photos/msittig/610572129

W!!2()
one to ones

Cr&#&q0!, w$(2-#+r-0.+" & #&p" was
the best thing for my development www.flickr.com/photos/deathtogutenberg/6784150372

6$# & 1p!r&/!'#&'. until I
found my style www.flickr.com/photos/17207222@N02/5601758478

S&'%! #+!' I’ve made clients
& internal stakeholders & team members smile www.flickr.com/photos/31878512@N06/4945216951/in/photostream

6-0.+ that’s not what it’s
about, it was & continues to be one important aspect www.flickr.com/photos/martinteschner/4569495912

C+$/p&-'&'. IA & UX internally
as well as with clients was a big part of my job www.flickr.com/photos/ittybittiesforyou/3879998804

I# "#&(( &": the value
of UX, collaboratively working & being involved from start to finish is not a given everywhere www.flickr.com/photos/donsolo/2888908733

W+-!v!r our work is for,
we always need to sell it www.flickr.com/photos/jox1989/5143301136

H-w /0%+ we need to
put into it H-w we need to sell it T- w+-/ we need to sell it this all varies

6$#’" w+$# we’re going to
be working on today www.flickr.com/photos/suttonhoo22/2070700035

2. A*$p#&'. to the reader,
project & situation

W+!r! we work W+- the
deliverable is for W+) we do it H-w it’s going to be used impacts how to approach it

I $"2!* a few people
in different roles what they considered key with good UX deliverables www.flickr.com/photos/helga/3952984450

“ Y-0 '!!* #- produce
a deliverable that meets the needs of the audience it's intended for: wireframes that communicate to designers, copy writers and technical architects... Experience strategy documents that matter to digital marketeers... ” - J-+' G&bb$r* Associate Planning Director Dare www.flickr.com/photos/jmsmith000/3169546564

“ A .--* UX *!(&v!r$b(!
clearly communicates its purpose and what its trying to achieve. It anticipates any questions / scenarios which may be posed. ” - N&%2 H$(!) Head of User Experience Guardian News and Media www.flickr.com/photos/jmsmith000/3169546564

“ I#" '-# "-/!#+&'. created
for the sake of it. One of the reasons we don’t do wireframes anymore is because of this. Instead my team creates html prototypes which live in a browser. I see developers refer to them all the time, without consulting the team. ” - N&%2 H$(!) Head of User Experience Guardian News and Media www.flickr.com/photos/jmsmith000/3169546564

O'! immediate conclusion can be
made www.flickr.com/photos/ivanclow/4260762246

C(&!'# "&*! is different from
+$v&'. %(&!'#"

“ I' #+! p$"# I’d
look for reams of documents going into great detail, but as a result of the proliferation in devices creating documentation is becoming too cumbersome. 6!r! '!!*" #- b! some initial though into journeys, personas and use cases for sure, but the need for wireframes I think is reduced to identify the priority of content/functionality. ” - A(1 M$##+!w" Head of Creative Technology BBH, London www.flickr.com/photos/jmsmith000/3169546564

“ I'"#!$* w! "+-0(* be
wireframing in code using a responsive framework so that we can immediately see how everything looks on all devices, and rapidly change how an element and its associated behaviours looks across all these devices. ” - A(1 M$##+!w" Head of Creative Technology BBH, London www.flickr.com/photos/jmsmith000/3169546564

S!%-'* %-'%(0"&-': approaches & what’s
needed differ between companies www.flickr.com/photos/ivanclow/4260762246

I $"2!* A(1: “Would you
agree though that the above works a lot better if the teams are located together and work collaboratively, and that the need for actual wireframes with annotations increase, if the development happens elsewhere?” www.flickr.com/photos/helga/3952984450

Y!"
totally agree

6&r* %-'%(0"&-': what inhouse developers
need is different from if the build is outsourced www.flickr.com/photos/ivanclow/4260762246

“ UX "+-0(* '-# be
a hander over, it should be part of the full development cycle from product inception, through to the MVP and each iteration beyond. ” - S%-## B)r'!-Fr$"!r Creative Director BBC User Experience & Design Sport & Live www.flickr.com/photos/jmsmith000/3169546564

H-w!v!r, sometimes we do need
to hand things over www.flickr.com/photos/martinteschner/4569495912

“ R0(! f-r /) #!$/:
I don’t care what you create or how you create it, but it better be high quality. A deliverable which isn’t used to move the project forward is a waste of time. ” - N&%2 H$(!) Head of User Experience Guardian News and Media www.flickr.com/photos/jmsmith000/3169546564

“ UX &" $b-0# *!(&v!r),
not deliverables. So the best design artefacts are the ones that take the least time to convey the most insight and meaning. Conversations are better than sketches, sketches are better than prototypes and prototypes are better than think specifications. S- &f )-0'r! f-%0""&'. -' making pretty deliverables, you're focussing on the wrong thing. ” - A'*) B0** Co-founder & CEO Clearleft www.flickr.com/photos/jmsmith000/3169546564

“ 6$# b!&'. "$&*, there
are VERY RARE occasions when creating a nice looking deliverable like a concept map—to explain a difficult concept around a large organisation—can pay dividends. But this is the exception rather than the rule. ” - A'*) B0** Co-founder & CEO Clearleft www.flickr.com/photos/jmsmith000/3169546564

F-r#+ %-'%(0"&-': it’s not about
pretty documents, but about adding value www.flickr.com/photos/ivanclow/4260762246

“ M$2! #+!/ f ******
$ppr-pr&$#! Practitioners love to pretend that they only need to fart/cough near a client and they understand what’s inferred, but that's nonsense. 6! #r0#+ &" you need to communicate to lots of different people at lots of different levels. Make sure your deliverables (at whatever fidelity) are appropriate for your audience. ” - J-'#) S+$rp(!" Design Director Albion www.flickr.com/photos/jmsmith000/3169546564

A" w! 2'-w, not every
client is the same www.flickr.com/photos/martinteschner/4569495912

Fr-/ #w- *!$r -'!", who
have been both colleagues & clients www.flickr.com/photos/jdhancock/4354438814

“ 6! b!"# UX w-r2"
collaboratively and considers the whole customer journey/experience as well as satisfying the business requirements in the context of the overall digital strategy. 6!) pr-*0%! clear and annotated customer journeys, sitemaps and detailed wireframes with complete user and functionality notes and rationale behind the proposed solution. ” - S#!p+$'&! W&'-H$/!r Proposition Manager Barclays www.flickr.com/photos/jmsmith000/3169546564

“ G--* UX should demonstrate
enough for stakeholders to understand the essential details, for developers to be able to build with minimum questions, and for other UX designers to pick up the project. The deliverable "+-0(* '-# b! in the form of long winded manuals, which often remain unread, and become time-consuming to maintain. ” - S%-## B)r'!-Fr$"!r Creative Director BBC User Experience & Design Sport & Live www.flickr.com/photos/jmsmith000/3169546564

B0#, not every client is
UX minded www.flickr.com/photos/martinteschner/4569495912

“ UX &" $ %r&#&%$(
p$r# of any project but you'll often find that clients sometimes don't understand what they are looking at and/or are just itching to get to the "pretty pictures" bit. From my point of view therefore, &# &" v&#$( that the UX is super clear, with detailed annotations and notes written in laymen's terms - and if it can be visually engaging to keep their attention, all the better. Personally I am a big fan of sketches, particularly in the early stages. ” www.flickr.com/photos/jmsmith000/3169546564 - H$''$+ H&(b!r) Board Account Director Leo Burnett

O' #+! "0b4!%# -f keeping
people’s attention - a bit on building skills, presentations & showing work www.flickr.com/photos/carlosfpardo/6791950592

“ I' b0&(*&'. #+! "2&(("
-f /) #!$/ I'm looking for them to produce beautiful, usable deliverables that communicate their content appropriately in context. In practical terms I 'd also hope that they're editable and adaptable enough to evolve within and without the project. ” - J-+' G&bb$r* Associate Planning Director Dare www.flickr.com/photos/jmsmith000/3169546564

“ Pr!"!'#$#&-'" $r! f-r pr!"!'#&'.,
not reading. R!$* $'* $*$p# #- #+! $0*&!'%!. When you see people who have written a speech word-for-word read it out, it never connects with the audience. S$) (!"". People can take away (at best) 3 things from an hour long presentation. Make sure you focus so that the three things you want to be taken away are taken away. ” - N&%2 E//!( Strategic Partner Mr. President www.flickr.com/photos/jmsmith000/3169546564

“ N$rr$#&v! &" #+! 2!)
#+&'.. A person needs to be able to tell a good story about their deliverables and why they made decisions, who they worked with along the way and how they were produced (and for whom). I#'" -'() r!$(() when people tell stories that people feel engaged and connected with how a UX practitioner practices. 6! -'!" #+$# *-''# +$v! '$rr$#&v! come across as samey, lumpy and can make you assume the practitioner lacks passion. ” www.flickr.com/photos/jmsmith000/3169546564 - B! K$(!r Director Futureheads Recruitment

Sp!$2&'. -f storytelling, this is
what visual design has to say www.flickr.com/photos/carlosfpardo/6791950592

“ A .--* p&!%! -f
UX has a narrative and clearly tells a story, or at least part of a story on a particular journey. As a designer - everything I do and make is communicating something to someone. Therefore a critical deliverable to establish that principle are good personas. I '!!* #- 0'*!r"#$'* who has to get what out of the thing I'm designing and I'm only satisfied a visual has been executed well once I'm confident it's telling the right story to the right person in the right way. ” - S#!v! W+&##&'.#-' Design Director Dare www.flickr.com/photos/jmsmith000/3169546564

“ J0"# $" *!"&.' shouldn't
be paint by numbers, UX shouldn't be build by boxes. The boundaries between good content creation, well considered user experience and effective design and layout are blurred. I 8r/() b!(&!v! that for one to be successful - all the disciplines need to sing together. Hence, the single most important deliverable isn't a physical one, rather a common understanding - a pool of knowledge developed when these key disciplines work together. ” - S#!v! W+&##&'.#-' Design Director Dare www.flickr.com/photos/jmsmith000/3169546564

S- #r0!, & so important
www.flickr.com/photos/jdhancock/4354438814

L$"# b0# '-# (!$"#, we
wouldn’t have anything without content www.flickr.com/photos/grimsanto/751075283/photos/carlosfpardo/6791950592

“ 6! b!"# *!(&v!r$b(!" for
a writer evidence a really close understanding of our content so that there's flexibility in wireframes for example, to fit more or less words. Components can be useful in this respect. 6!r!'" '-#+&'. w-r"! than having to fill space when there's nothing to say. I also find personas helpful for adjusting the copy in places, but only if they're sufficiently different from each other. ” - E//$ L$w"-' Freelance Senior Copywriter & Former Head of Copy www.flickr.com/photos/jmsmith000/3169546564

3. G0&*&'. principles with DOs
& DON’Ts

,r"#
THE DOs
www.flickr.com/photos/withassociates/3795212591

01 • • • •
Create something people want to read make documents skimmable & easy to read remove fluff & get to the point pull out key points & actions add some delight to keep the reader engaged

Ev!r) r!$*!r has given you
their time. Make the most of it & don’t waste it www.flickr.com/photos/martinteschner/4569495912

02 Ensure the reader knows
what they are looking at • always include page titles • use visual cues for what you reference in annotations • pull out or highlight what has changed from prior version www.flickr.com/photos/pinkpurse/5355919491

03 Make it easy to
follow & understand • a red thread is crucial & makes your work more engaging • consistency in numbering & titles matters • include page numbers, particularly if presenting over the phone www.flickr.com/photos/pinkpurse/5355919491

6-0.+ it (mostly) should be,
it won’t always be YOU presenting YOUR work www.flickr.com/photos/martinteschner/4569495912

04 • • • •
• • Make things reusable between projects use stencils & avoid continuously creating from scratch keep assets organised (icons, visual elements, assets for devices, social media etc.) spend some time setting up elements properly helps avoid having to go back & adjust every instance later set up document templates that can be reused all of the above saves time & ensures you spend yours wisely www.flickr.com/photos/pinkpurse/5355919491

05 • • • •
• Avoid unnecessary updates & maintenance set up & automate document info (logos, page numbers, titles, version, file location, etc) if software allows, place them on a shared canvas/ layer ensures they are on every page & no manual update is needed use layers/ shared canvases for consistent elements & for keeping your document organised (great if someone else needs to pick it up) www.flickr.com/photos/pinkpurse/5355919491

06 Adapt to the reader,
project & situation • applies to verbal presentation & walkthrough • as well as visual presentation & polish • adjust your focus & detail - what’s most important to them www.flickr.com/photos/pinkpurse/5355919491

07 • • • •
Use a mixture of colours, white space, fonts & styling helps draw the user’s eye & guide the reader to what matters useful for grouping information adds delight & makes your documents a pleasure to the eye really simple & not takes very little time www.flickr.com/photos/pinkpurse/5355919491

A'*
THE DON’Ts
www.flickr.com/photos/withassociates/3795212591

01 • • • •
Don’t be lazy check spelling ensure things are aligned include spacing always proof read www.flickr.com/photos/pinkpurse/5355919491

02 Don’t create unrealistic wireframes
• images tend to come in certain ratios • typography needs to be big enough to read • be true - making your wireframes bigger, or modules smaller won’t make the content fit in real life www.flickr.com/photos/pinkpurse/5355919491

03 Don’t spend unnecessary time
polishing • work with simple tools to improve your documents • spend your time where it adds the most value • practice & re-use to save time www.flickr.com/photos/pinkpurse/5355919491

4. G--* examples

P!r"-'$
www.flickr.com/photos/cannedtuna/4852756417

P!' p-r#r$&#

P!' p-r#r$&#

M-r! personas & pen portraits
www.ux-lady.com/wp-content/uploads/2013/06/ portada-DIY-personas.jpg http://rolandsmart.com/wp-content/uploads/ 2012/12/involver_personas5.jpg http://peterspannagle.com/wp-content/uploads/ 2013/05/OBC-personas.png http://ucgd.com.au/course/wp-content/uploads/ 2013/03/personas-4.jpg www.pinterest.com/pin/186195765816951260/ www.smartinsights.com/wp-content/uploads/ 2012/06/social-media-personas-600x2223.jpg http://dannyhearn.me/images/porfolio/speedy/ screen_02.jpg www.flickr.com/photos/st3f4n/4387291247

C0"#-/!r 9p!r&!'%! M$p
www.flickr.com/photos/_dchris/8524084981

C0"#-/!r 9p!r&!'%! M$p
www.flickr.com/photos/brandonschauer/3363169836

M-r! customer experience maps http://productpad.in/blog/visualizing-an-e-commercecustomer-experience-map
http://wireframes.linowski.ca/2010/04/blueprint www.adaptivepath.com/ideas/the-anatomy-of-anexperience-map http://adaptivepath.com/uploads/documents/ RailEurope_AdaptivePath_CXMap_FINAL.pdf www.ux-lady.com/experience-maps-user-journeyand-more-exp-map-layout www.ux-lady.com/wp-content/uploads/2013/03/ time-line-exp-map-2.jpg http://sarahdrummond.files.wordpress.com/2009/09/ saywomenjourneychart.jpg www.flickr.com/photos/st3f4n/4387291247

S2!#%+!"
www.flickr.com/photos/saucef/7184615025

www.flickr.com/photos/lucamascaro/4941101192 T--(" f-r "2!#%+&'. www.flickr.com/photos/snogglemedia/6254591338
www.flickr.com/photos/lucamascaro/4941102534 www.flickr.com/photos/adactio/5441449605

U"!r :-w
www.flickr.com/photos/hperticarati/6930388917

U"!r 4-0r'!)
www.flickr.com/photos/kaioshin/8357538337

F(-w *&$.r$/
www.flickr.com/photos/davidex/6447938785

F(-w *&$.r$/
www.flickr.com/photos/vfsdigitaldesign/5432269858

M-r! user journeys, flows &
flow diagrams http://wireframes.linowski.ca/tag/user-flow http://uirockstar.com/images/portfolio/flows/large/ user-flow.jpg www.boxuk.com/upload/img/user_journey_large.png http://wiki.linkedgov.org/images/thumb/c/ce/ Developers_search_user_journeys_2v1.png/900pxDevelopers_search_user_journeys_2v1.png www.flickr.com/photos/st3f4n/4387291247

S&#!/$p"
www.flickr.com/photos/inpivic/5205918163/

S&#!/$p"
www.flickr.com/photos/kaioshin/8350138704

S&#!/$p"
www.flickr.com/photos/laurajo/3893912478

S&#!/$p"
www.flickr.com/photos/hungrybrowser/4545494926

M-r! sitemaps www.resexpo.com/images/sitemap_full.gif http://dribbble.com/shots/1016777-Sitemapping/ attachments/121386
www.pinterest.com/pin/193232640234502158 http://dribbble.com/shots/645915-Sitemap? list=popular&offset=141 http://dribbble.com/shots/493411-Sitemap www.flickr.com/photos/st3f4n/4387291247

S2!#%+!" + "%r!!' :-w
www.flickr.com/photos/v222000/7042284563

S2!#%+!" & "%r!!' :-w
www.flickr.com/photos/hperticarati/6930388917

M-r! visual flows & story
boards www.guerillagirl.de/wordpress/wp-content/uploads/ 2011/09/mobile-storyboard.jpg http://paultrow.com/images/storyboard_itv2.jpg http://wireframes.linowski.ca/wp-content/themes/ darwin/images/full232.jpg www.pinterest.com/pin/103653228896454959 http://dribbble.com/shots/1087622-PrototypingPLANiT/attachments/135624 www.flickr.com/photos/st3f4n/4387291247

W&r!fr$/!"
www.flickr.com/photos/rohdesign/3307873748

W&r!fr$/!"
www.flickr.com/photos/hirt/5553421982/

W&r!fr$/!"
www.flickr.com/photos/activeside/2192411612

W&r!fr$/!"
www.flickr.com/photos/brandonschauer/5054715729

M-r! wireframes http://bradfrostweb.com/blog/post/entertainmentweekly/ http://dribbble.com/shots/978422-Wireframes? list=popular&offset=180
www.pinterest.com/pin/110549365825077181 http://dribbble.com/shots/967188-User-flow-iphoneapp http://uxmag.com/sites/default/files/uploads/ evanswireframing/globalcruise5.png www.flickr.com/photos/st3f4n/4387291247

Pr$%#&%! time,
but first...
www.flickr.com/photos/suttonhoo22/2070700035

5 /&'" break

5. ;/! #- practice

F-0r 1!r%&"!" to work through
individually (or in pairs if preferred) xxx

6! BRIEF For Christmas a
client has asked you to design & build an app around what’s happening in London. They’ve shared target audience insight & requirements on what to include: • • • • About information Christmas focused map Offers from stores List of events www.flickr.com/photos/pinkpurse/5355919491 • • • Latest news Login & registration Ability to share

01 SKETCHING As a first
draft to the client, sketch a few of the sections of the app & include key points on interactions, flow between screens & main points around your thinking. • • • • About information Christmas focused maps Offers from stores List of events www.flickr.com/photos/pinkpurse/5355919491 • • • Latest news Login & registration Ability to share

www.flickr.com/photos/lucamascaro/4941101192 T--(" f-r "2!#%+&'. www.flickr.com/photos/snogglemedia/6254591338
www.flickr.com/photos/lucamascaro/4941102534 www.flickr.com/photos/adactio/5441449605

02 PEN PORTRAIT Congrats! The
client loved it. The next task is to create a pen portrait summarising who this is for & what we need to know about them, as well as what captures who they are. • • Tourist, German, [xx] years old, [gender] Interested in Christmas markets, concerts, likes shopping www.flickr.com/photos/pinkpurse/5355919491 • • • Uses iPhone, also has a tablet First time in London Novice iPhone user Skeptical to sharing information

P!r"-'$
www.flickr.com/photos/cannedtuna/4852756417

P!' p-r#r$&#

P!' p-r#r$&#

5 /&'" break

03 WIREFRAME Bad news. An
external company will build the app. Based on your sketches do a wireframe on your computer of the home screen. Make sure the following is clear to the reader: • • • • Which screen they are looking at What this view does - purpose, goals What’s the content on the screen Where does interactions take the user www.flickr.com/photos/pinkpurse/5355919491 • • How do interactions work Any key considerations ...and that it looks somewhat decent

W&r!fr$/!"
www.flickr.com/photos/hirt/5553421982/

W&r!fr$/!"
www.flickr.com/photos/activeside/2192411612

04 PRESENTATION This is the
big one, selling it to the stakeholders. The client wants you to do an executive summary that you will be presenting, but can also be passed around. It should include: • • • • The Brief The process Who the target audience is The solution www.flickr.com/photos/pinkpurse/5355919491 Also consider... • It needs to sell • Be clear & concise • Focus on key take aways

3
things

01 “ Pr!"!'#$#&-'" $r! f-r
pr!"!'#&'., not reading. If the information that you want to put across requires detailed paragraphs or chunky tables for analysis, or swirly complex user journeys - deliver the information in a different way. ” - N&%2 E//!( Strategic Partner Mr. President www.flickr.com/photos/jmsmith000/3169546564

02 “ R!$* $'* $*$p#
#- #+! $0*&!'%!. When you see people who have written a speech word-for-word read it out, it never connects with the audience. That's not because the material is bad, it is because it is not being constantly adapted to the ever-changing context, mood, or understanding. Stand-up comedians are great presenters as they adapt and draw in their audience. ” www.flickr.com/photos/jmsmith000/3169546564 - N&%2 E//!( Strategic Partner

03 “ S$) (!"". When
you are given a stage to show-off your knowledge, the temptation is to waffle, digress or delve far too deep into topics. People can take away (at best) 3 things from an hour long presentation. Make sure you focus so that the three things you want to be taken away are taken away. ” - N&%2 E//!( Strategic Partner Mr. President www.flickr.com/photos/jmsmith000/3169546564

6. S0r.!r) + Q&A

A') questions?
www.flickr.com/photos/perolofforsberg/6691744587

A') w-r2 you would like
to get feedback on? www.flickr.com/photos/kalexanderson/5984187563

If "this applies, please

A f!w
final words...
www.flickr.com/photos/martinteschner/4569495912

Appr-$%+, #--(" & 8*!(&#) depends
on your project, budget and time frame www.flickr.com/photos/75905404@N00/7126146307

Br$'* H&.+ (!v!( Less formal
UX deliverables but more creatively led Source: Mark Bell, Dare Aim of experience IA & UX deliverables I'f- -r #$"2 D!#$&(!* UX led with more formal & extensive IA & UX deliverables

I# $("- *!p!'*" -' the
skills & experiences of your team www.flickr.com/photos/jpott/6214176279

H&.+ (!v!( IA & UX
deliverables Less formal UX deliverables but more creatively led 9#!'"&v! Source: Mark Bell, Dare D!#$&(!* UX led with more formal & extensive IA & UX deliverables Experience in visual design team L&/&#!*

A'* &f &#’" b!&'. b0&(#
externally or internally www.flickr.com/photos/booleansplit/8393134563/

Br$'* H&.+ (!v!( Aim of
experience IA & UX deliverables Less formal UX deliverables but more creatively led 9#!'"&v! Source: Mark Bell, Dare I'f- -r #$"2 D!#$&(!* UX led with more formal & extensive IA & UX deliverables Experience in visual design team L&/&#!*

If %(&!'#" (-r "-/!-'! !("!)
don’t get it, there is generally something to be improved in how we work with them & present our work www.flickr.com/photos/martinteschner/4569495912

N- right way. N- wrong
way.

A" (-'. $" you add
value www.flickr.com/photos/stevendepolo/4582437563

R!/!/b!r, this is how I
started out www.flickr.com/photos/sshb/3831637764

L!$r' from others & stick
to the DOs & DON’Ts www.flickr.com/photos/deathtogutenberg/6784150372

F-'#" & colours go a
(-'. w$).

A'* have fun, it will
come across www.flickr.com/photos/imagined_horizons/3669474121

6$'2 )-0 @annadahlstrom | anna.dahlstrom@gmail.com
www.annadahlstrom.com