7. Technology Awareness of marketable invention Technology Acquisition by self-generation or transfer Technology Adaptation Minor modifications of acquired technology for specific needs Technology Advancement Innovation involving major modifications of acquired technology Technological Abandonment obsolescencing External & internal Environment Factors affecting the technology user Promotion Need driven expectations Justification Installation 1 2 3 4 5 6 Demolition Time
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15. Technology A. Social implications C. Plant level changes B. Economics implications High expectation of consumers Systems complexity Social systems Social changes Organisation structure Resistance to change Increased regulation & stiff opposition Problems of techno- structure Jobs become intellectual Increased productivity Fear of risk e-Commerce Telecommuting Rise & decline of products & organisations Boundaries redefined Transportation Markets Technology transfers Impact of Technology Need to spend on R&D
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43. abandonment • An organisation that is associated with particular technology will go in sequence through the following stages :- (i) birth, (ii) growth, (iii) policy, (iv) procedure, (v) theory, (vi) religion, (vii) ritual, & (viii) last rites.
44. B7. Boundaries Redefined Technological changes have significant consequences for industries :- • Technological change is a potent force in the reconfiguring of industry boundaries, it may broaden or narrow generally excepted industry boundaries • As a consequence of its impact on whole industries, technological change can have a significant impact on the prevailing business definition of individual companies. Companies may find themselves in a different business
45. due to technological changes that they or others have effected • Technological change is one of the important factors giving rise to product substitution & product differentiation. Technological change is a dominant force in shaping competitive dynamics in many industries. It influences industry boundaries & structure, product substitution & differentiation, & the price quality relationships between products • Technological change in the form of process (as opposed to product) & materials innovations may contribute to many of the impacts noted above • Finally, for multi-product companies (preceding
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60. C8. Markets • Along with the globalisation of production, technological innovations have facilitated the internationalisation of markets • As stated earlier, containerisation has made it more economical to transport goods over long distances, thereby creating global market • Low-cost global communications networks such as the World Wide Web are helping to electronic global market places • In additions, low-cost jet travel has resulted in the mass movement of people around the world
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