This is a presentation for professionals who are looking to start up or entrepreneurs who have already started up & come from a non sales background.

1. What is Sales?
For Entrepreneurs/Professionals Planning to Start Up
By
Ankur Sethi
Co-Founder & CEO, Nupinch.com

2. Everybody talks about Selling
• When you are starting up, everyone around says – You should
know how to sell.
• 95% CEO’s in Corporates worldwide come from Sales
background, what’s your background?
• Does that scare you, you have never sold anything, so how
will you lead a business, how will you sell?
Copyright (c), Ankur Sethi, Co-Founder & CEO, Nupinch.com

3. Sales is a Myth
• Yes, it is.
• If it is not, then why can’t Fortune 500 companies hit their
targets, bang on!
• They are run by best Sales Person/CEO’s in the world.
Copyright (c), Ankur Sethi, Co-Founder & CEO, Nupinch.com

4. Go back to Old School Days
• Did you not push your parents to buy you a bike?
• Did you not run after you girl friend till she said a yes to you. I
know you were running after a other lot as well & kept running for, even when one
said yes.
• Did you not ask the examiner to get those extra 2 minutes
while you finished writing your exam?
Copyright (c), Ankur Sethi, Co-Founder & CEO, Nupinch.com

5. What do you think you were doing?
Copyright (c), Ankur Sethi, Co-Founder & CEO, Nupinch.com

6. SELLING
Copyright (c), Ankur Sethi, Co-Founder & CEO, Nupinch.com

7. Selling YOURSELF very passionately.
Copyright (c), Ankur Sethi, Co-Founder & CEO, Nupinch.com

8. What do we learn
• We are all born with Selling Skills.
• We need to know very CLEARLY what we are selling & to who
we are selling. So you cant ask for a bicycle from a teacher or
extra 2 minutes from your dad.
• Selling to buying takes time as a process, but we don’t have to
wear out during the process, remember bicycle & girlfriend,
we finally got it!
• Anyone can sell to anybody, no frills attached!
Copyright (c), Ankur Sethi, Co-Founder & CEO, Nupinch.com

9. 3 Steps to Selling Process
1. Ask Questions
2. Ask Questions
3. Ask Questions
Copyright (c), Ankur Sethi, Co-Founder & CEO, Nupinch.com

10. Points to Remember
• Asking questions gives you an idea if your solution/product
can solve the problem of the person on the other side.
• Know your product well, really well & love it vehemently.
• There will be numerous rejections, keep up with spirits, live
life with high self-esteem & passion. Follow this eternally.
• Reach on time for a meeting & Follow-up regularly, indeed at
the exact time that customer asks you to call or meet again.
This represents a lot of seriousness & responsibility towards
your business.
• Selling is easier in a relationship, so befriend your client. How
do you do it, go back to the previous slide of selling process.
Copyright (c), Ankur Sethi, Co-Founder & CEO, Nupinch.com

11. Selling has been a topic that has been talked around a
little too much, always.
Neglect your scare to sell, go out & talk to people,
make friends & sales will happen automatically.
I could be the first one,
write to me at
ankur.sethi@nupinch.com
And always don’t forget to ‘ASK QUESTIONS’
Copyright (c), Ankur Sethi, Co-Founder & CEO, Nupinch.com