e branding, branding, advantages, benefits, online,

2. What is E-Branding ?
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“E-branding” refers to the sum total of a company`s
values, attitudes, vision, mission, personality and
appearance that is projected to the audience online.
-electronicbranding.blogspot.in.
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3. E- Branding
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 E-Branding is the next wave of development online.
 Brand is how you market yourself to others.
 E-Brand is a digital representation of yourself online.
 Brand is who you are and what you stand for.
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4. Purpose of e-Branding
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 Direct
relationship
between
Customer and Brand owners.
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5. Continue…..

 Helps in better sales & Brand
loyalty.
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6. Continue….


To strengthen
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7. Continue…..
 To deliver.
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8. 
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9. Benefits of E-Branding
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 Easy to survive among competitors.
 Helps to build familiarity and loyalty from consumers.
 Convenient to gain reputation amongst customers.
 Becomes the digital asset for a company.
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10. Continue…
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 Easy to expand customer relationship.
 Helps to be a part of the grand global internet community
of the 21st century.
 Result in higher sales of not only one product, but other
products associated with brand.
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11. How to Promote E-Brand
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12. YouTube
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13. Social Media
-If used skillfully, social media is the best medium through which we
can interact with our customers.
-People use social media for our business.
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http://networkingstar.com/wp-content/uploads/2011/03/social-media.jpg

14. Facebook
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15. YAHOO!
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16. Movies
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17. EXAMPLES Of Pure online Sites
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18. Difference
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 Brand means Trademark, Logo or Trade name under
which a product or service is sold in market.
 Company means business organization/company which
manufactures or provides service to customers.
 Eg. Nokia India Pvt. Ltd. is the name of the company and
its Brand name is NOKIA under which it sells its
Products.
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19. Brand

“Name, term, design, symbol, or any other feature that
identifies one seller's product distinct from those of
other sellers." –Wikipedia.
In accounting, a brand defined as an intangible asset is
often the most valuable asset on a corporation's balance
sheet.
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20. Derived

Word "brand" derives from the word "brandr" meaning
"to burn“.
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21. How Brand Found

Adopted to differentiate one person's cattle from another's.
-symbols burned into the animal's skin with a hot iron stamp
-subsequently used in business, marketing, and advertising.
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22. Brand elements
Brand consists of:
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




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Name
Logo
Tagline
Shapes
Colors
Sounds
Movements Etc…
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23. 
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24. Few things to consider

 How quickly website loads.
 How easy it is to navigate and understand website.
 How easily they contact you.
 How effective are e-letters.
 Where else they found website links, etc.
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25. Types of Brands
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 Initialism: Name made of initials.
Eg: UPS or IBM
 Alliteration: Names fun to say.
Eg: Reese's Pieces or Dunkin' Donuts
 Evocative: Names evoke a relevant vivid image.
Eg: Amazon or Crest
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26. Continue..
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 Neologisms: Completely made-up words.
Eg: Wii or Kodak
 Foreign word: Adoption word from another language.
Eg: Volvo or Samsung
 Founders' names: Using the names of Founder.
Eg: Hewlett-Packard, Dell or Disney
 Geography: Brands named for regions and landmarks.
Eg: Cisco and Fuji Film
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27. How Brand becomes BIG
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 Make your customers feel important.
 Listen with respect.
 Create products and services in collaboration with them.
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28. Advantages to Consumers
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 Consumes less time in Shopping.
 The quality of product is better.
 Prices are fixed by the company and there are no changes.
 Products own the responsibility.
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29. Advantages to Producers
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 Name helps in advertising in an easier way.
 Name establishes the permanent identity of the product.
 Name promotes repurchasing.
 Competition becomes easier with the help of brand loyalty.
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30. References
 SlideShare.net
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 http://www.brandchannel.com/brand_speak.asp?bs_id=196
 http://www.eprofitbooster.com/e-branding/
 http://www.yourarticlelibrary.com/business/what-are-theadvantages-of-branding-to-producers-and-consumers/1083/
 http://en.wikipedia.org/wiki/Brand
 http://www.brandchannel.com/brand_speak.asp?bs_id=196
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31. 
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