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SMASH Summit Ankur Pansari Partner Engineer, NYC facebook.com/ankur [email_address]

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Agenda Welcome Social Design Tangibles F8 2011 Q & A

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Quick Stats

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800+ million users

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70% outside U.S.

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250+ Million users use apps on Facebook every month

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Social Design

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Identity Community Conversation

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Identity Conversation Community

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Principles of a Great Social Experience <ul><li>Utilize Personal Info + Connections </li></ul><ul><li>Show Social Context Spread Throughout </li></ul><ul><li>Make it Easy to Share and Give Feedback </li></ul>

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Use Personal Information and Connections

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Social Context

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Make it easy to Share and Give Feedback

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Conversations & Context

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Social Context & Easy to Share

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More Contributions ›› More Activity More Activity ›› More Contributions

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The Tools

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Increase traffic with Like button <ul><li>Publishes a story to their friends ’ News Feed </li></ul><ul><li>Adds it to user’s profile </li></ul><ul><li>Adds that item to Facebook search </li></ul><ul><li>Allows you to publish to users who have liked the object (just like a Facebook Page) </li></ul>

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Post-event sharing increases conversion <ul><li>Encourage users to share compelling stories about specific actions they take on your site </li></ul><ul><li>Highly effective at driving conversions! </li></ul>Post-purchase sharing can increase conversion by 2-3x

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Send Button <ul><li>Provides the ability to share a link via private message </li></ul><ul><li>Ability to send to friends, groups, and email addresses </li></ul>

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Comments Plugin v2 <ul><li>Inspire conversation around a brand, category, or product </li></ul><ul><li>Use a call to action “What do you think of <object name>?” </li></ul>

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Identity & Personalization Registration Login Allow users to easily sign up/login to your website using their Facebook account <ul><li>Login button shows pictures of the users ’ friends on your site </li></ul><ul><li>Allows users to easily sign up for your website with their Facebook account </li></ul>Login Ankur Pansari, Jackie Chang and 54 friends have connected to Your Site

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Optimized Landing Page with user benefit messaging http://www.smashbox.com/socialshop

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Personalized Experience upon Login <ul><li>Show User’s Profile Picture </li></ul><ul><li>Show Friend’s Profile picture </li></ul><ul><li>Call to action (“Like to get updates”) </li></ul><ul><li>Comments Plugin </li></ul>

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Pages Connect Create meaningful, long-lasting connections with both existing and new customers. Engage Create an ongoing dialogue with your customers. Test & Iterate Use your Page as means to experiment with social design.

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F8 2011: What you need to know <ul><li>Timeline </li></ul><ul><li>Custom Open Graph </li></ul>

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Timeline

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Custom Open Graph

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Q&A

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Ankur Pansari [email_address] http://developers.facebook.com