1. HEALTHCARE ON-DEMAND
Changing the face of Patient-care
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2. Today, with the alarming increase in different small to big diseases and with people from all walks
of life becoming more and more cautious regarding their health, the database of healthcare sector
has increased exponentially. There is no dual opinion on healthcare being the most data rich sector,
but the critical part is that most healthcare organisations have been unable to take the advantage of
such a huge database. They are unable to manage the health of the entire population of patients
they serve.
108
WHO (World Health Organisation) has defined health broadly as “a state of
complete physical, mental, and social well-being and not merely the absence of
disease or infirmity.”109, 110
FOREWORD
Patient-care Complexity and Technology as the remedy
© Clareta Labs 2016
To mend this huge problem of data and information loss, rapid changes have been happening in the
healthcare industry over the past decade, and so the industry is going through numerous reformations.
In their strive to meet the growing requirements of this sector and their drive to provide the best
possible service to their customers (read patients), the healthcare establishments are plugging
themselves to digital technology tactics and mobile applications and so are successful in getting the
correct pulse of patient-care.

3. We obviously remember years ago doctors used to carry a beeper in their pockets
which would beep informing them urgently about any kind of emergency case.
The main reason why that instrument became such a widespread hit was the fact
that it has enabled doctors to immediately attend their patients whenever they
needed. The result was that the patients got instant attention and healed well,
thus creating a trust factor for the hospital and the doctor. Today, that device has
taken the shape of mobile apps and has become a major medium of
communication between the caregivers and the patient, regardless of wherever both
of them are!!
One of the most recent but revolutionary technology advancements which almost every
healthcare institution is adapting itself to is “ON-DEMAND HEALTHCARE”
© Clareta Labs 2016

4. So what exactly is On-demand healthcare service?
Let us take a small example of a patient struggling from a minor flu. Now, there
are so many places across the globe so remotely located that the nearest healthcare
institution is easily a days’ travel for the people residing in those places. There are
enough instances where patients’ die due to unavailability of any kind of medical
consultation or due to usage of wild medicines which might have backfired or created
a bigger problem for the sufferer. Not totally ruling against the believers of wild
medicines, but research shows that 60 out of every 100 cases where wild medicines
are taken without proper professional consultation or lack of knowledge fails to
improve the patients’ health. If we come to assume that these people took wrong
medicines due to non-availability of the right kind of physician, then it is rather sad.
What if these people can get through the right doctor for their illness and also are
provided with the correct medicine referred to them, would not that be a boon for
them? Here, we can explain the concept of on-demand medical attention.
It is one big positive move by the healthcare industry to make the healthcare system
a digital-first industry while being highly focused on consumers and put the customers
in a very convenient position in terms of healthcare consultation and medicine
provision.
© Clareta Labs 2016

5. With the kind of positive response that mobile apps have garnered from different sections of users
(read patients and care givers), healthcare industry has rightly decided to stay connected with
the customers via mobile apps. Healthcare Apps are indeed making the world of patient care and
healthcare a small but a better world; making it economical, precautious and explicitly convenient.
Nowadays, pharmaceutical companies have also started providing telemedicine, house call, and
medication delivery services to the patients when needed. That makes patient-care an all-round
success. This is the reason why healthcare is the fastest growing on-demand sector today!
© Clareta Labs 2016
This unique technological advancement also enables
the doctors to give apt and the best medical
consultation to their patients wherever they might be.
This helps the doctors and physicians fulfil their oath
of giving service to the patients anytime and from
anywhere.

6. This technology is conveniently helpful not only for patients but also for the physicians
to better connect with their patients. According to doctors, On-demand healthcare is
fundamentally changing and enriching the doctor-patient relationship, making the
physician much more accessible to patients while simultaneously reducing costs for both
the parties. This process is as easy as opening your phone, downloading an app, and
seeing a doctor face-to-face over live video which in turn helps you to get the best
medicines to cure your medical issue. How convenient is that! Patients find this as
quicker, easier and less expensive than a trip to a hospital emergency room that could
cost him a lot of money.
Many healthcare organisations have also an
encrypted chat function through which the
caregivers can get pictures of any injury
which the patient has endured with so as to
get the best possible consultation to him.
The healthcare sector is striving to give
360d service to their patients thus.
© Clareta Labs 2016

7. If with the touch of a button people can have on-demand healthcare and medicines facility,
then we do not have to predict the future of such a technology. The prospect of on-demand
healthcare is one of the brightest as it is estimated to be the next-big thing in the
healthcare sector.
The consumerization of healthcare is one critical transition for this sector and is garnering
huge expectation from the consumer fraternity as it has the potential to empower patients to
take control of their own health. The direct access to medical staff and physicians through
smartphones and related computers will change the face of this industry for the better.
In todays’ world people commit to managing their health alone without any support. This
might be because of the increased knowledge about medicines or the unavailability of doctors
and medicine in the time of need. If unavailability of doctors’ consultation is the case then
On-demand healthcare service is all set to see a rapid rise in usability and adaptability.
© Clareta Labs 2016
The future of ON-DEMAND HEALTHCARE

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