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BlogOpen MasterClass 2011.Oktobar 2011., Novi Sad,[object Object],STANDARDI KVALITETA SADRŽAJA,[object Object],  internet prezentacija sa zdravstvenim informacijama,[object Object],Tomasović  Borislava ,[object Object],Novi Sad,[object Object]
OVI STANDARDI VAŽE ZA SVE INTERNET PREZENTACIJE USTANOVA OD JAVNOG ZNAČAJA!,[object Object]
CONTENT QUALITY ,[object Object],1. Transparency and Honesty,[object Object],2. Authority,[object Object],3. Privacy and data protection,[object Object],4. Updating of information,[object Object],5. Accountability,[object Object],6. Accessibility,[object Object],eEurope 2002: Quality Criteria for Health related Websites. J Med Internet Res 2002;4(3):e15,[object Object]
Transparency and honesty,[object Object],Transparentnost podataka o vlasniku i provajderu, o osobi/organizaciji koja je odgovorna za sam sajt, njegovo postavljanje i održavanje (Article 5 and 6 Directive 2000/31/EC on Electronic Commerce) ,[object Object],Jasno deklarisanje svrhe i ciljeva sajta,[object Object],Jasno definisana ciljna grupacija,[object Object],Transparentno navođenje SVIH izvora finansiranja sajta,[object Object]
Authority,[object Object],Ako samo medicinski radnici kreiraju sadržaj, to jasno navesti i držati se toga,[object Object],Ako sadržaj kreira grupa autora različitih profesija, navesti jasno autora/izvor ,[object Object],Jasno navesti izvor citirane informacije/dokaza ,[object Object],Kod preporučivanja medicinskih proizvoda, pridržavati se EU legislation on Medicinal Product advertising, a svi prateći dokumenti treba da su dostupni korisniku,[object Object],Obavezno navesti da online savet nije zamena za pregled/lečenje ,[object Object]
Privacy and data protection,[object Object],Kako se rukuje SVIM podacima koji su dobijeni u eHealth komunikaciji?,[object Object],Community Data Protection legislation (Directives 95/46/EC and 2002/58/EC),[object Object]
Updating of information,[object Object],Verodostojnostnovihzdravstvenihinformacija bi trebalostalnoproveravati!,[object Object]
Accountability,[object Object],Povratna informacija (i komunikacija) moraju biti omogućene,[object Object],Treba sve učiniti da medicinski radnici imaju odgovarajuću kvalifikaciju – i da rade bona fide (!),[object Object],Sajt može biti voditi samo ka pojedincima/organizacijama koje imaju odgovarajući stručni/lični renome,[object Object],Jasno definisana uređivačka politika,[object Object]
Accessibility,[object Object],http://www.eakademik.com/medicina,[object Object]
Kako sajt NE TREBA da izgleda? ,[object Object]
A KAKO SAJT TREBA DA IZGLEDA? ,[object Object]
Blog open masterclass 2011
Blog open masterclass 2011
A BLOG? ,[object Object],    Recimo, jedan CDC blog... ,[object Object],(Centers for Disease Control and Prevention),[object Object]
Majka šestoro dece – iskustva, saveti, promocija roditeljstva...,[object Object],http://afroginmysoup.com,[object Object]
Zašto je ovo bitno za zdravstvo? ,[object Object],ZDRAVSTVENI MARKETING ,[object Object],[object Object]
Kako da nas vidi – ako nas NE VIDI?
Kako da menjamo ako ne možemo da komuniciramo?

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