Aniruddh Naik
3 SlideShares 153 Followers 203 Folgens
Personal Information
Unternehmen/Arbeitsplatz
Mumbai Area, India India
Beruf
A Storyteller understanding the world through stories
Branche
Advertising / Marketing / PR
Webseite
http://www.aniruddhnaik.brandyourself.com
Info
My Brief Story: I got introduced to the word of 'Brand Storytelling' in my MBA. Being a blogger, published author since 2011, coupled with my penchant for marketing and branding it immediately seized my attention. I started exploring how storytelling can be used in branding. I read books, articles on storytelling but always felt incomplete. So I resorted to observing consumers around me, away from me; online and offline. I started noting down my observations in my diary (6 of them!). This was the point when I started getting stories from 'people' as opposed to 'consumers'. This was when insights almost voluntarily came knocking on the mind-doors. That's why our work featured in Ad Ag...
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consumer observations ideas insights india storytelling marketing stories creative
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Dokumente

(3)

Observation | Stories | Insights Week 1

Vor 8 Jahren • 531 Aufrufe

Observation | Stories | Ideas Week 2

Vor 8 Jahren • 315 Aufrufe

Observation | Stories | Insights Week 3

Vor 8 Jahren • 173 Aufrufe

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Personal Information
Unternehmen/Arbeitsplatz
Mumbai Area, India India
Beruf
A Storyteller understanding the world through stories
Branche
Advertising / Marketing / PR
Webseite
http://www.aniruddhnaik.brandyourself.com
Info
My Brief Story: I got introduced to the word of 'Brand Storytelling' in my MBA. Being a blogger, published author since 2011, coupled with my penchant for marketing and branding it immediately seized my attention. I started exploring how storytelling can be used in branding. I read books, articles on storytelling but always felt incomplete. So I resorted to observing consumers around me, away from me; online and offline. I started noting down my observations in my diary (6 of them!). This was the point when I started getting stories from 'people' as opposed to 'consumers'. This was when insights almost voluntarily came knocking on the mind-doors. That's why our work featured in Ad Ag...
Tags
consumer observations ideas insights india storytelling marketing stories creative
Mehr anzeigen