1. ANIRBAN CHOWDHURY
Contact: 09007928923, 033-26867501 ~ E-Mail: virgo_nit@yahoo.co.in, anir8531@gmail.com
JOB OBJECTIVE
Seeking managerial assignments with high responsibilities in Channel & Institutional Sales Operations with any
organization
PROFILE SUMMARY
• A competent professional with more than 10 years of experience in:
Channel & Institution Sales Business Development Channel Management
Client Relationship Management Revenue Generation Branding
Quality Assurance Training & Development Team Management
• Gained significant exposure in achieving / exceeding targets and setting up business operations in untapped markets
• Proficient in managing customer centric operations by achieving quality norms and simultaneously interacting with
customers to gather their feedback regarding products’ utilities
• Hands-on experience in implementing sales promotional activities for brand awareness & market development
• Skilled in handling business operations in line with top & bottom line performances through sales & marketing strategies,
channel & distribution management
• Expertise in handling clients like Tata Steel, Tata Motors, Jindal Steel & Power Limited, L&T, Nokia Siemens Network, Voltas,
etc. as well as the Govt. Clients and Nodal Agencies like IG Police, Deputy Commissioners, Superintendent of Police, CPWD,
NBCC, PWD, etc.
• An effective communicator with good analytical, interpersonal, negotiation and planning skills
CORE COMPETENCIES
Sales Operations:
• Conceptualising & implementing innovative plans for accomplishment of pre-designated targets from the assigned territories
• Administering sales operations for achieving increased growth & profitability
Business Development
• Conducting competitor analysis by keeping abreast of market trends and competitor moves to achieve market share
• Analyzing business potential, implementing plans to drive sales, supplementing turnover & achieving desired targets
Dealer Management
• Recognizing and establishing financially strong and reliable channel partners for deeper market penetration; providing
training & direction to channel partners for ensuring quality performance
• Developing dealers / distributors, analyzing different dealerships and implementing strategies to improve profitability
Client Relationship Management
• Interfacing with clients for suggesting most viable product range and cultivating relations with them
• Networking with prospective clients and generating business from existing and new accounts for achieving
profitability & sales growth
ORGANISATIONAL EXPERIENCE
Since March’16 PIAGGIO VEHICLES PVT. LTD. – Deputy Manager, Institution Business
(3W & 4W Commercial Vehicle Business)
Role:-
• Managing and Responsible for institutional Business in West Bengal, Odisha, Bihar, Jharkhand.
• Handling Annual Target of 28 Crs. by implementing the Planning and Strategy designed for Institution Business
• Planning and Execution of Billing and Outstanding collection (Monthly, Quarterly and Annually)
• Identifying and Mapping Business Potential both Areawise and Segmentwise.
• Planning and coordinating with ZM and RMs for achieving Desired Target.

2. • Focus on both Tapped and Untapped market of 3W and 4W Commercial Vehicle (Cargo & Passenger)
• Alignment with the Retail Sales Team for significant Value Addition in Divisional Business Growth as well as Growth in
Organization’s Profit
• Alignment between Institutions (Pvt & Govt) and Channel Partners for smooth and better operation
• Annual Rate Contract with Corporates and their distributors for Cargo Vehicles (Coca Cola, HPCL,
BPCL,IOCL,ULTRATECH,ACC, etc)
• To create 5 new Key Accounts in every quarter.
• Monitoring of Govt Schemes in each state.( e.g. SC –ST Deptt., Minority Development Corporation, Backward Class
Development Corporation etc)
• Relationship building with Policy Makers, Key Decision Makers and Influencers of both Govt. & Pvt. Organizations.
• Working as a consultancy in Govt. Deptts. Like Municipal Corporations, DC office, PHED Deptt, etc.
• New Product Promotion Activity both at Dealer end and Customer End.
• Participation in Key Account’s Regional Meet, Dealer Meet etc for Product/Organizational Promotion as well as
strengthening the relationship by giving Presentation and Product Demo
• Participation in Zonal Dealer meet and motivating the dealers by explaining Business Opportunities in Institutional
Segments.
• Imparting Training to Dealer’s Sales Team about Institution Business Selling Skills, Educating on systems, Sharing
knowledge about New Product, Process of Institutional Business both in Private and Govt. Segment.
• Business Review of Key Dealers of every state which includes Business Analysis of last month, Planning for achieving
current month’s Target, Enquiry analysis, Stock management, Outstanding management,
• Formulating plan & strategy for driving projects
• Handling activities related to branding, tracking competitors moves, Departmental development about new projects in the
state etc.
Highlights
• Playing a major role to design Institution Deptt in the organization which contributes 3% of the total business of the
organization in last 3 years
• Orchestrating strategies in designing a planning to capture the higher market share in Institutional Segment of 3W &
4W by targeting both tapped and untapped segments like Mineral Water/Soft Drinks/Bakery Companies/Cement
Manufacturers etc. in all 4 states (WB/BIHAR/JHARKHAND/ODISHA) which resulted to gain a significant growth in
current Market Share
• Successfully participated and presented Company and product portfolio in ODISHA HPCL DEALER MEET alongwith
Product Demo, where in a single day 45 enquiries has been registered and out of which 29 deliveries done till date.
• Actively involved in creating New Institutional Dealer in each state for covering the untapped area and segments of
respective states for better Market Coverage and Brand Awareness.
• Successful launch of most innovative product APE JALDOOT of PIAGGIO in Municipal Corporations.23 enquiries has
been generated (from both Municipal Corporations and PHED Deptt).
Oct’12-March’16 Tractors & Farm Equipment Limited, Kolkata as Assistant Area Manager
– Sales & Marketing Division
Role:
• Managing institutional Business in West Bengal, North East, Bihar, Jharkhand.
• Imparting training to dealer’s salesperson on Selling Skills, Educating on systems, Sharing knowledge about New
Product, Process of Insutitutional Business both in Private and Govt. Segment
• Formulating plan & strategy for driving projects
• Handling activities related to branding, tracking competitors moves, Departmental development about new projects,
creating special agents for handling Institution Business in the state etc.

3. • Identifying & analyzing new & prospective enquiries and turning them into orders for increasing profitability
• Liaisoning with Policy makers like Principal Secretary, Director, Chief Engineer of Agriculture Department, Deputy Director of
Agriculture, Builders & Nodal Agencies (CPWD,NBCC,PWD etc) and Airport Authority of India, Ministry of Tribal Deptt. for
executing orders,
• Apart from Govt. clients looking after Private Segments like TEA GARDENs, Construction Cos., etc
• Responsible for providing technical support to customers & dealers
• Developing & maintaining relationship with existing & prospective customers for smooth operations & productivity
• Actively participating in Agro Mela, Van campaign,Agriculture-Horticulture Exhibitions etc.
• Spearheading entire operations in Agricultural Department
• Alignment between Dealers and Deptt.’s Policy Makers, Decision Makers and Influencers.
• Apart from Leveraging the Govt. Subsidy Business also looking after other Govt. Institution Business.
Highlights
• Played major role to design a Institution Deptt in the organization which contributes 8% of the total business of the
organization in last 2.5 years
• Orchestrated strategies in designing a plan for capturing the higher market share on a/c of the Subsidy Scheme
Assam Agriculture Department (Govt. of Assam) which resulted to gain a growth of 31% Market Share which was the
time highest market share of M/s of TAFE in the Assam Agriculture Department Scheme.
• Successfully increased Market Share of 27% in Jharkhand Soil Conservation Subsidy scheme from 3%.
• Actively involved in creating New Institutional Dealer for TAFE (First in the country) in Guwahati for covering the
untapped area of Assam for better Market Coverage and Brand Awareness
• Undertook new initiatives like enrolment in Just Dial & Tender Tiger for getting more business opportunity
• Bronze Category Award by TAFE for – Estimating the Institutional Business Potential in 2013-14
• Organized and participated successfully in the events of CII, STATE AGRI MELA etc.
Jun’06-Oct’12 Godrej & Boyce Manufacturing Co. Limited, Ranchi as Assistant
Manager – Sales (INTERIO Division)
Role:
• Accountable for:
o Achieving annual target by managing stock & indenting material
o Developing & maintaining relationship with channel partners, technicians & contractors
o Monitoring dealer's enquiry, outstanding & forms collection, stock, etc.
• Coordinated with key individuals in district like Deputy Commissioner, Superintendent of Police, IG of Police, Civil Surgeon,
etc. for smooth operations
• Functioned on ERP based functions
• Relationship Building with Nodal Agencies like CPWD, NBCC, Building Construction Division, PWD, etc to generate revenue
for the organization.
• Spearheaded a network of 29 dealers across the state of Jharkhand
• Looked after removal slow moving stock
• Handled BTL activities like Van Campaign, New Product Promotion in Corporates, Participation in Furniture Mela, etc.
Highlights:
• Secured SE (Surpassed Expectation) rating for exceptional performance with high rate quality which resulted in increased
profits to the company in 2011-12
• Accredited with the following awards:
o Best Assistant Area Manager – Sales by Godrej Interio Division in 2011-12
• Efficiently managed billed sales of 1170.00 lakhs against annual desired sales of 1028.00 lakhs (more than 13% on
annual target) in 2011-12

4. • Essayed a stellar role in:
o Managing execution of furnishing Open Plan Office, Office Furniture Setup, Laboratory & Healthcare Furniture,
Corporate Offices, Educational Institute, Healthcare Sectors, etc.
o Delivering cubicle offices & standard furniture to major companies including major Government Departments, TATA
Group, ECIL & Reliance and Various Educational Sectors & Banks
o Generating sales revenue of 50 Cr.(Cumulative approx.) in a record time in,2006-07, 2007-08, 2008-09, 2009-10,
2010-11 & 2011-12
• Holds the distinction of completing major projects of:
o Reputed corporate like Tata Steel, Tata Motors, Tata Cummins, Tata BlueScope Steel Limited, Jindal Steel & Power
Limited, L&T, Nokia Siemens Network, Voltas, etc.
o Educational institutes like NIT-Jamshedpur, IIM-Ranchi, XLRI, Jamshedpur, BIT, MESRA, NIFFT-Ranchi, Ranchi
University, Vinoba Bhave University, Central University, Ranchi, Kolhan University, Chaibasa, etc.
o Successfully executed the:
o Project of Tata Steel (Multi-location Orders) for 23 states in 2011 (order value:- 5 Crores)
o Income Tax New Building Project (Order Value :- 1.5 Crores)
TRAININGS
• Attended trainings on:
o Negotiation and Mass Presentation Skills in 2007 in Godrej & Boyce Mfg. Co. Ltd.
o ISO in 2008 in Godrej & Boyce Mfg. Co. Ltd.
o Product Training from Tractor & Farm Equipment Limited in 2013
o Selling & Analytical Skills at Godrej & Boyce Mfg. Co. Ltd.in 2006 & Tractor & Farm Equipment Limited in 2013
o Time Management Skills in 2009 in Godrej & Boyce Mfg. Co. Ltd.
o Undergone Individual Training Programme (by THOMAS INTERNATIONAL) in TAFE LTD as nominated by the
organization(TAFE LTD.).
IT SKILLS
• Well versed with:
o Operating Systems (P-CAD & BAAN)
o Language (C)
o MS Office and Internet Applications
EDUCATION
• B.E. (Mechanical Engineering) from National Institute of Technology, Durgapur, in 2006
PERSONAL DETAILS
Date of Birth: 7
th
June 1984

5. Address: C/o Rapan Chowdhury, Kodalia (Near No. 2 Kodalia Panchayet Office), Bandel, Hooghly – 712123,
West Bengal
Languages Known: English, Hindi and Bengali
Location Preference: Kolkata

6. Address: C/o Rapan Chowdhury, Kodalia (Near No. 2 Kodalia Panchayet Office), Bandel, Hooghly – 712123,
West Bengal
Languages Known: English, Hindi and Bengali
Location Preference: Kolkata