1. ANINDITA TRIPATHY
367/368, Jagamara, Bhubaneswar-30 (Orissa, India)
E-mail: aninditatripathy@yahoo.co.in
Mobile: 9437100307
Blog: http://anindita.blog.co.in
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OBJECTIVE
A responsible position in an organization that offers challenges and opportunities for professional
and personal development
EDUCATION
Post Graduation, Sociology, Utkal University, Bhubaneswar, Orissa
Graduation, Sociology (Honors) and Psychology (optional), B.J.B College, Bhubaneswar, Orissa
CAREER SKILLS
• Web Content Writing, Document Authoring and Archiving
• Experience in Media Planning, Copy Writing, Project Writing, Research, Documentation,
Reporting and Evaluation
• Expertise in Information Development - written, re-written, reviewed content, edited news
and feature articles, editorial content, headlines and captions
WORK EXPERIENCE
DANTB (Danida Assisted Revised National Tuberculosis Programme)
Consultant (IEC)
Responsibilities:
Information dissemination using IPC and BCC, communicating programme objectives, strategies
and issues seeking partnerships and developing materials and strategies aiming at creating policy
support in favor of the health approaches.
RCDC (Regional Centre for Development Cooperation)
Program Associate
Responsibilities:
Potential mapping, Documentation [preparation of product profiles, booklets, leaflets, databases,
newsletters, annual reports, and website on NTFP (non-timber forest produces) and
Rapporteuring
IIEC (Institute of Information, Education and Communication)
Communication Executive
Responsibilities:
Designing and documenting newsletters, website, annual reports and databases, Rapporteuring,
Fund Raising
Worked on Health and Gender Projects
2. SPACE SETTER, SHADOW ADVERTISING PVT. LTD. and SANKET ADVERTISING
Media Executive, Copy Writer and Account Executive
Responsibilities:
Media Planning, and Preparation of matter for Company Profiles, Copy Writing, preparation of
Brochures & Annual Reports, Handling of Clients as “Account” in Advertising Agencies
TOOLS
MS Office 2007, SPSS, Plone (CMS), Snag IT, Adobe Frame Maker, Adobe Photoshop,
Robohelp.
RESEARCH
• Creative Traditions
• Women with Enterprise
• The Wonder Galore (Madhubani Paintings- as an art form of Bihar)
• Workshop at Bangalore (Role of Youth in the Sustenance of Craft Traditions)
DOCUMENTATION
• National Safe Motherhood Day (Rapporteuring)
• Potential Mapping (NTFP in KBK Districts of Orissa)
• Product Profiles (Processing, Value Addition and Technology Transfer of various Medicinal
Plants and NTFP)
• Amla (Leaflet)
• Safed Muesli (Booklet)
• Brochure (NYSASDRI),
• Newsletter (IIEC)
• Annual Report (IIEC)
• NTFP Database (RCDC),
• Website Content Mapping (RCDC- for its FORD FOUNDATION PROJECT), Shadow
Advertising, and Aakruti.
• Globalization, Economic Liberalization and Indian Informal Sector -Impact of Globalization
on NTFP Policy and Trade in Orissa and neighboring States (Rapporteuring)
• Website Content for cysd.org (on Plone-CMS)
• Social Audit Brochure (Concern India Worldwide)
• Activating Social Audit in NREGA (Process Documentation – CYSD)
TECHNICAL SKILLS
Created various IEC and web content, hands-on training materials, training manuals (training of
trainers), work methods and procedures, user manuals, brochures, instruction booklets, reference
guidelines, content models, work reports, articles, proposals, press releases, conference
presentations, minutes of meetings, catalogues, success stories, newsletters and annual reports.
Evaluated content management systems for stakeholders/end users and handled multiple
projects simultaneously, ensuring that deadlines are met by the team. Interacted and
coordinated with globally distributed subject-matter experts, users, internal and external
cross-functional teams.
3. CAREER INTERESTS
Information Architecture
EXTRA CURRICULAR ACTIVITIES:
Music (Hindustani Classical Vocal)
Performed (Solo) on stage in Classical and Light Classical Concerts, Stood first throughout the
school, college and university career in Music
Received National and State Scholarships in Classical Vocal
Convened a Charity Show as the Convener of UTSAH, after the Super Cyclone and raised and
distributed funds (in the form of blankets, sarees, and dresses for children and biscuit packets) to
aid the victims of Pattapur village
PERSONAL PROFILE
Date of Birth 07.06.1977
Marital Status: Married
Husband: Mr. Soumendra Kumar Tripathy (Business)
Father: Mr. Aditya Kumar Panigrahi (Retd. Chief General Manager, Civil, IDCO)
Mother: Mrs. Alaka Otta (Science Teacher, BJEM School)
Father-in-law: Mr. Suryamani Tripathy (Retd. Superintendent of Police, Retd. Chief Vigilance
Manager, CESCO)
HOBBIES
Writing Articles (Socio-Psychological in nature), Attending Seminars and Rapporteuring
LANGUAGES KNOWN
English, Hindi, Oriya and Bengali.
STRENGTHS
Proactive, Communicative, Self-Motivated, Sincere, Hard working and Result oriented
REFERENCES:
Mr. S.B. Mishra, IAS (Retd.). [Ex-Chief Secretary of Orissa]
Santa Raye, [Senior IEC Consultant, Danida-DANTB] - 9437041623
C.Sai Sudha,
[Branch Manager, New Concept Information Systems Pvt. Ltd.] - 9937149590
Stephanie De Chassy, [Organisation Developer, CYSD] - 9937556890
Dr. Srimat Roy [Head, Governance, CYSD] - 9437208861
4. Summary:
A Creative and Committed individual with a Masters degree in Sociology and a work
experience of 8 years, including a consultancy in an International Funding Agency
(Danida-DANTB).
She is a true professional with a hands-on experience in program planning and
implementation, process documentation and in monitoring and evaluation. She has an
expertise in Designing and Maintaining Databases and Networking with Government and
Non-Governmental Organizations. She has prepared and pre-tested strategic, innovative
and interactive approaches for the target audience, conducted potential surveys, designed
logical frameworks/matrixes to monitor the process, edited website content, and seen the
process reach through completion with the enthusiasm of a team.
Current Job: Consultant
Current Project: Process Documentation on Social Audit (NREGA, Orissa), CYSD.
Current Salary drawn from Consultancy: 40, 000/- per month
(4 lac, 80 thousand, a year)
