10. Alimento
Metros Total Rural Urban
Bangalore 9,621,551 6351618.557 3269932.44
Kolkatta 4,486,679 3231644.715 1255034.29
Chenni 8,917,749 4990295.608 3927453.39
Mumbai
13,830,884
7963099.698 5867784.3
Delhi 13850504 944726.7954 12905777.2
Total 50,707,367 23,481,385 27,225,982
11. Alimento
o Demographic:
Family size : All
Family life-stage : Single as well as Married
Income based : High income
o Psychographic:
Life-style characteristic : Open
SEC : 1
o Behavioural:
Benefits sought : Fights 6 signs of damage
(Hair fall, Dryness, Roughness, Dullness, Split Ends & Conditioning)
o Product attributes: Ceramide Cement With Conditioner
o Positioning : 6 Problem 1 Solution.
o Segment size :
Segment includes nearly 6% of urban metros population.
16. Hair & Shine
State & U.T. Total Rural Urban
Uttar Pradesh 166,197,921 131,658,339 34,539,582
Bihar 82,998,509 74,316,709 8,681,800
West Bengal 80,176,197 57,748,946 22,427,251
Andhra Pradesh 76,210,007 55,401,067 20,808,940
Madhya Pradesh 60,348,023 44,380,878 15,967,145
Maharashtra 96,878,627 55,777,647 41,100,980
Delhi 13,850,507 944,727 12,905,780
Karnataka 52,850,562 34,889,033 17,961,529
Tamil Nadu 62,405,679 34,921,681 27,483,998
Total 691,916,032 490,039,027 201,877,005
17. Hair & Shine
o Demographic:
Family size : All
Family life-stage : Single as well as Married
Income based : Middle class
o Psychographic:
Life-style characteristic : Open/ Conservative
SEC : 2&3
o Behavioral:
Benefits sought : Fights 3 signs of Hair fall
(Nourishes the hair root, Restructures hair fiber, Hair grows & Anti dandruff)
o Product attributes: Arginine Essence
o Positioning : 4 Problem 1 Solution.
Refilling bottle.
Click Technology (33 washes guaranteed)
o Segment size :
Segment includes nearly 8% population of selected areas.
21. Silk
State & U.T. Total Rural Urban
Uttar Pradesh 166,197,921 131,658,339 34,539,582
Bihar 82,998,509 74,316,709 8,681,800
West Bengal 80,176,197 57,748,946 22,427,251
Andhra Pradesh 76,210,007 55,401,067 20,808,940
Madhya Pradesh 60,348,023 44,380,878 15,967,145
Maharashtra 96,878,627 55,777,647 41,100,980
Delhi 13,850,507 944,727 12,905,780
Karnataka 52,850,562 34,889,033 17,961,529
Tamil Nadu 62,405,679 34,921,681 27,483,998
Total 691,916,032 490,039,027 201,877,005
22. Silk
o Demographic:
Family size : 1 or more than 1
Family life-stage : Single as well as Married
Income based : Lower class
o Psychographic:
Life-style characteristic : Open/ Conservative
SEC : 2&3
o Behavioral:
Benefits sought : Silky and Smooth hair
o Product attributes: Basic Shampoo ingredient
o Positioning : Silky hair
Refilling bottle.
Click Technology (33 washes guaranteed)
40% extra on sachet.
o Segment size :
Segment includes nearly 29% of households.