Campaign Result: • https://www.bsahercules.com/ - 45.68% overall growth on the website. • https://www.bsahercules.com/hercules/bicycles/hercules-roadeo - 225.52% growth. • https://www.bsahercules.com/hercules - 238.71% growth • Number of New Users on the website increased by approx. 215.45% in April’15 compared to Oct’14. Google Analytics reported a very good growth in the Organic Traffic of the website along with the increase in Keyword rankings during the campaign, for highly competitive keywords like “Bicycle”, “Cycles” we have started to rank on 1st page of Google, which at the beginning were on 7th & 8th page of Google respectively. Out of our 50 shortlisted keywords, all of them started to rank on the 1st Page of Google within the Campaign Period. Traffic wise as mentioned above there were very good results and the 6 months stagnant traffic started showing good increase.

1. Outranked E-Commerce & Competitors Websites on all cycles category keywords

2. • BSAHercules is one of the oldest & a very well known brand over the years in the Bicycle Market, but
on Google the story was different.
• E Commerce websites like Snapdeal, Gaadi & competitors like Hero Cycles, Atlas were outranking them
for most of the Generic Keywords.
• Zero Visibility of the brands like MTB Turbodrive, Roadeo etc. for most of the keywords on Google
BACKGROUND

3. • Increase Keyword Ranking majorly
for Generic Keywords like “Bicycle”,
“Cycles”, “Cycles in India”.
• Increasing the Organic Traffic share
on the website by at least 20%
which was stagnant from past few
months.
• Increasing the visibility of Brands
(MTB Turbodrive, Hercules Roadeo,
BSA Ladybird etc.) on Google
Search.
TASK AT HAND

4. CHALLENGES
• Educating Brand
Managers on how
website content should
be written keeping in
mind the SEO
guidelines.
• Understanding the CMS
on which the website
was built.

5. What we did?
• Selection of most searched &
relevant Keywords
• Defining the Target Audience & their
search behaviour
• Website Design to make it Search
Engine friendly.
• Content Generation for most
searched keywords.
• Link building activity for top
keywords & landing page.

6. SEO Process
Website
Analysis
Keyword
Research
Competition
Analysis
Landing Page
Optimization
Link-building
Activity
Performance
Analysis
Website
Audit &
Analysis
using SEO
Tools to find
out basic SEO
technical
flaws.
Keyword
Research to
find out the
scope of
keyword
universe we
can target. A
set of 50
keywords was
selected.
Competition
Analysis to
get the idea
on where we
stand on
keyword
rankings
compared to
our
Competitors.
On Page
Content &
Landing Page
Meta Tags
suggested for
the website,
along with
our targeted
keywords.
Simultaneously
link building
activities were
done, where we
earned links for
our targeted
keywords &
landing pages
Google Analytics
reported growth
of approx. 33% &
almost 95% of
our targeted
keywords started
to rank on Page 1
of Google.

7. Technology & Tools
Raven SEO Tool
• Helps in Website Audit
• Helps in identifying the inbound links to the website
• Helps in Content Optimization
SEO MOZ
• Helps in analysing in detail the competitor websites
• Helps in detailed On Page analysis of own website
Google Analytics
• Helps in keeping track of important landing pages on Daily Basis.
• Helps in identifying important keywords that drive traffic to the
website.
Google Webmaster Tools
• Helps in monitoring the link profile of the website
• Provides detailed keywords data and helps in analysing website
performance for those keywords, with impressions & clicks.

8. Keyword Rankings
SEO Impact
For Keyword “Bicycle”
Website’s Main Landing Page
-
https://www.bsahercules.co
m/hercules
is Ranking on the 1st Page of
the Google.

9. Similarly for Keywords “Cycles” & “Cycles in India”
Website Now Ranks on the 1st Page of Google

10. Traffic Growth on Major Landing
Pages
• https://www.bsahercules.com/ - 45.68% Growth overall on the website.
• https://www.bsahercules.com/hercules/bicycles/hercules-roadeo - Approx. 225.52%
Growth in the campaign period.
• https://www.bsahercules.com/hercules/bicycles/hercules - Approx. 238.71% Growth in
the campaign period.
• https://www.bsahercules.com/bsa/bicycles - Approx. 195.59% Growth in the campaign
period.
• http://www.bsahercules.com/bsa/bicycles/bsa-ladybird - Approx. 122.73% Growth in the
campaign period.
• https://www.bsahercules.com/bsa/bicycles/bsa-champ - Approx. 130.09% Growth in the
campaign period.
• https://www.bsahercules.com/stores - Approx. 274.38% Growth in the campaign period.
Source – Google Analytics

11. Results
45.68%
50
Keywords
215.45%
Increase in organic traffic Growth
during the campaign period
Ranking on the First Page of Google
out of selected 50 Keywords
Increase in the Number of New
Users on the website
26%
Source – Google Analytics
Increased quality traffic on the
website, Bounce Rate

12. Contribution of Organic Traffic to
Total Traffic in Past Six Months
78.97%
Source – Google Analytics
Results