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Sample Writing Proposal Letter
Sustainable Energy Research Partners, Inc.
Geoffrey Newman | Partner, Executive Research Committee
President
3645 E. Research Blvd. Georgetown, TN 24561
Phone: (555) 555-0198 | Email: [email protected]
July 17, 2013
National Science Association
Brett Paulson, Research Grants Coordinator
4968 W. Science Dr., Ste. 45
Washington, DC 15487
Dear Mr. Paulson,
Over the past three years, a group of engineers and I have
worked to develop the Solar Sunsteer 4000, a dual-axis solar
tracking system. Our system design has been tested and proven
to improve power efficiency of any solar array by more than
13% while consuming up to a third less power than comparable
systems.
At this time, our solar tracker is ready for manufacturing and
distribution to solar power consumers around the world. We are
confident that the competitive cost of our system and the
superior operating capacities that it provides will quickly make
it a leading product in the renewable energy marketplace.
I am writing to you to make a proposal regarding the future of
our company. I am proposing to you a business development
investment, made by the National Science Association, in the
amount of $250,000 in order to assist in the launching of our
product platform.
This money will be used to provide informational brochures and
literature to potential clients, as well as promotion of the
product at solar and renewable energy conventions throughout
the United States. Market research has shown that interest in the
renewable energy industry is rising, and we believe that your
investment will demonstrate the National Science Association’s
commitment to the promoting of renewable energy.
I hope that is letter finds you well. My colleagues and I greatly
appreciate your time with regard to this matter. If you require
any further information, please feel free to contact me at the
phone number and email provided at the top of this letterhead.
Thank you again for your time.
Sincerely,
Geoffrey Newman
Dimensions: 26x26x34.5cm 10.2x10.2x13.6in
Weight: 3.5 kg | 7.5 lbs
Energy Used: 90 Watts While Charging
Voltage Range: 100 - 260 Volts
(Universal voltage)
Battery Capacity: 30.000mAh
*see stretch goals
Battery Life: Up to 80 Hours
Color Temperature: Warm to Cool Whites (2500K - 9000K)
Brightness: 3600 Lumens
Lighting Angle: 360° Lighting
Material: White Diffuser & Piano Black Body TPU Charging
Pad
Operating System: iOS 7+ | Android 4.0+
Connectivity: Wi-Fi 802.11 b/g/n
& Bluetooth LE
TECHNICAL SPECS
Flint Lighting
BUSINESS PLAN
Prepared by:
Doruk Ãœnsal, Seref Erkanli, Arda Buckun
Ankara, Turkey,
www.projectflint.com
I. EXECUTIVE SUMMARY
Flint Lighting (referred to from hereon in as the "Company") is
intended to be established as a C Corporation at , Ankara,
Turkey, with the expectation of rapid expansion in the
electronics industry.The Company solicits financial backing in
order to be able to introduce its new product (described below).
Business Description
The Company shall be formed as C Corporation under state laws
and headed by Doruk Unsal, Seref Erkanli, Arda Buckun .
New Product
After a period of thorough trial and error, the Company is
prepared to introduce the following product to the market:
Flint is a smart-wireless illumination gadget with life changing
features
Since the discovery of fire and the invention of light bulb,
mankind has utilized lighting mainly to meet their single basic
need: to see their surroundings. Flint has been created to change
it and surpass beyond this.
Funding Request
The Company requests a total loan of $80,000.00 over the
course of 1 year, to be used for the following purposes:
We need at least 1,000 orders in order to bring Flint to your
life. Moreover, for cloud and security infrastructure, this goal
needs to be reached. We aim to achieve this with your support
Purpose
Loan Amount
Marketing
$20,000.00
Long-term debt payment is a key feature of the Company's
financial plan. We expect to break even within a 2 year time
period following the introduction of our product. Financial
predictions suggest a minimum 60 percent return on investment
by the conclusion of the financing period.
II. BUSINESS SUMMARY
Industry Overview
In the United States, the electronics industry presently makes
$224.30 billions in sales.
Samsung, Sony, LG
Research shows that consumers in this industry primarily focus
on the following factors when making purchasing decisions:
Design, battery life, Wi-Fi connectivity, simplicity, brand
Business Goals and Objectives
Pre-production, component and material supply, assembly and
final test
Production and shipping
Legal Issues
The Company affirms that its promoters have acquired all
legally required trademarks and patents.
III. MARKETING SUMMARY
Target Markets
The Company's major target demographics are as follows:
The estimated number of potential clients within the Company's
geographic scope is 300,000,000.
Pricing Strategy
The Company has completed a thorough analysis of its
competitors' pricing. Keeping in mind our competition's pricing
and the costs of customer acquisition, we have decided on the
following pricing strategy:
Flint lighting - $225
Full package (Flint+pack+sticker pack+poster+t-shirt) - $260
Stereo color pack (2 Flints + 2 pads) - $450
Surround color pack (4 Flint + 4 pads) - $1125
Promotional Strategy
The Company will promote sales using the following methods:
advertising in local publications, direct mailings, the internet,
sales promotions
Situation Analysis
Strengths
Flint is waterproof and offers a long-lasting battery. This makes
Flint an indispensable tool for your outdoor activities. You
don’t need internet connection to control Flint. Back-up
Bluetooth connection lets you control Flint over Bluetooth when
there is no internet connection. Another great way to interact is
"Flint Knob". It is a remote control to function basic features of
Flint with a revolutionary design. You will feel the "Color
Wheel" on your palm physically
Opportunities
Theater mode and battery upgrade
Competition
In the electronics industry, customers make choices based upon
design, battery life, wifi connectivity, simplicity, brand .
The primary competitors for the business are the following:
Sony, Samsung, LG.
However, we believe that the Company has the following
competitive advantages:
Marketing opportunity
Services
First-rate service is intended to be the focus of the Company
and a cornerstone of the brand's success. All clients will receive
conscientious, one-on-one, timely service in all capacities, be
they transactions, conflicts or complaints. This is expected to
create a loyal brand following and return business.
V. FINANCIAL PLAN
12-Month Profit and Loss Projection
Monthly expense for salaries and overhead (projected):
$20,000.00
Revenue and sales for first year of business (projected):
$200,000.00
Gross profit for first year of business (projected):
$750,000.00
Guide to Writing Proposal Letter
1
Start with clear contact information. Make sure that the name
and other contact information for the letter recipients is correct,
and make sure that your own name, your company's name and
the exact details of how to reach you are also prominently
included in the letter.
Write an Investor what to whom. Finance pros can use the term
"investor proposal letter" to mean a letter reaching out to
potential investors. Alternately, the "investor proposal letter"
can be a letter proposing investment in the recipient's company,
and expressing interest on the part of the letter writer's
enterprise. If you want to write the latter kind of letter
exploring an opportunity to invest your money or your
company's money in some outside enterprise, here are the most
common steps for this type Proposal Letter.
2
Include relevant facts.
Identify company's goals clearly. Early on in the letter, describe
what you want to do, your "proposal," in very clear language so
that the letter readers understand.
Write an Investor Proposal since proposal you're on, it helps to
include salient factual information to help orient the readers and
let them know that you understand the particular economic facts
of a proposal.
Include numbers on current profits for company, the recipient
company or other parties to a proposal. Profit, as well as
predictive financial information, is extremely helpful on this
type of proposal letter. These numbers help everyone to be on
the same page regarding exactly how a proposal would benefit
each party.
Include any contact information for third parties. It can be
helpful to refer to relevant regulators or other agencies, as well
as third party businesses that might be involved in the proposal.
Make sure to source this information correctly include relevant
contact details.
3
Finish with a restatement of your proposal. Make sure that it is
absolutely clear what you are proposing to the letter readers,
and bring all of your remarks to a comprehensive close with a
conclusion that make sense and appeals to the business
priorities of the readers.
Try for a human appeal. Many experts recommend adding
language to the conclusion of an investment letter that goes
beyond just a technical assessment of numbers. It's important
not to slip into overly informal communications, but to include
vibrant, business-appropriate motivating language that will help
you to close an idea through a letter.
All information about the projects with business plans, you will
get in control panel.
I've attached to you 3 examples of Proposal Letters. Take it
look.
Please get back to me if you get it. Thanks!
ADAPTIVE STARTUP LIMITED
Registered in UK
Adam Kowalski
Investment Manager
https://adaptive-startup.com/[email protected]
Company ID: 09339658
Head office address: TREVIOT HOUSE 186-192 HIGH ROAD,
ILFORD, ESSEX IG1 1LR
Head Office: +44 203 868 1873
Tel. Number (USA) +1 (646) 880 3616
Sample Business Sponsorship Proposal Letter
[Your Name]
[Street Address]
[City, ST ZIP Code]
[Date]June 23, 2015
[Recipient Name]
[Title]
[Company Name]
[Street Address]
[City, ST ZIP Code]
Dear [Recipient Name]:
[Insert Club Name] has achieved levels of success over the
previous [Insert Number]
seasons. We are looking for a successful company to partner
with that has an
understanding and appreciation of how the power of sport
changes lives. We see those
qualities in your company and we invite you to join [Insert Club
Name] in our mission
[Insert Mission Statement].
As a sponsor of [Insert Club Name] you will be a part of [Insert
Potential Benefits of
Partnering]. [Describe the Benefit in full detail, along with how
your club will take the
initiative to best insure Benefit]. Sponsors of [Insert Club
Name] will be acknowledged
as the trusted and recommended expert in [product/service] to
other members of the
sports community looking for a [service/product] from the
[Insert Industry].
[Describe what your club has done in the past in greater detail].
Together, [Insert
Sponsor’s Name] and [Insert Club Name] can empower [Target
Demographic i.e.
children, teenagers or adults] in [Target Community] to further
pursue physical activity
and social cooperation in the heat of competiton.
We look forward to a [partnership/sponsorship] with your
company. Our joint venture
initiative will [Insert final comment on how this will make a
difference for your club]
Sincerely,
[Your Name]
[Address]

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Sample Writing Proposal LetterSustainable Energy Research Pa.docx

  • 1. Sample Writing Proposal Letter Sustainable Energy Research Partners, Inc. Geoffrey Newman | Partner, Executive Research Committee President 3645 E. Research Blvd. Georgetown, TN 24561 Phone: (555) 555-0198 | Email: [email protected] July 17, 2013 National Science Association Brett Paulson, Research Grants Coordinator 4968 W. Science Dr., Ste. 45 Washington, DC 15487 Dear Mr. Paulson, Over the past three years, a group of engineers and I have worked to develop the Solar Sunsteer 4000, a dual-axis solar tracking system. Our system design has been tested and proven to improve power efficiency of any solar array by more than 13% while consuming up to a third less power than comparable systems. At this time, our solar tracker is ready for manufacturing and distribution to solar power consumers around the world. We are confident that the competitive cost of our system and the superior operating capacities that it provides will quickly make it a leading product in the renewable energy marketplace. I am writing to you to make a proposal regarding the future of our company. I am proposing to you a business development
  • 2. investment, made by the National Science Association, in the amount of $250,000 in order to assist in the launching of our product platform. This money will be used to provide informational brochures and literature to potential clients, as well as promotion of the product at solar and renewable energy conventions throughout the United States. Market research has shown that interest in the renewable energy industry is rising, and we believe that your investment will demonstrate the National Science Association’s commitment to the promoting of renewable energy. I hope that is letter finds you well. My colleagues and I greatly appreciate your time with regard to this matter. If you require any further information, please feel free to contact me at the phone number and email provided at the top of this letterhead. Thank you again for your time. Sincerely, Geoffrey Newman
  • 3. Dimensions: 26x26x34.5cm 10.2x10.2x13.6in Weight: 3.5 kg | 7.5 lbs Energy Used: 90 Watts While Charging Voltage Range: 100 - 260 Volts (Universal voltage) Battery Capacity: 30.000mAh *see stretch goals Battery Life: Up to 80 Hours Color Temperature: Warm to Cool Whites (2500K - 9000K) Brightness: 3600 Lumens
  • 4. Lighting Angle: 360° Lighting Material: White Diffuser & Piano Black Body TPU Charging Pad Operating System: iOS 7+ | Android 4.0+ Connectivity: Wi-Fi 802.11 b/g/n & Bluetooth LE TECHNICAL SPECS Flint Lighting BUSINESS PLAN Prepared by: Doruk Ãœnsal, Seref Erkanli, Arda Buckun Ankara, Turkey,
  • 5. www.projectflint.com I. EXECUTIVE SUMMARY Flint Lighting (referred to from hereon in as the "Company") is intended to be established as a C Corporation at , Ankara, Turkey, with the expectation of rapid expansion in the electronics industry.The Company solicits financial backing in order to be able to introduce its new product (described below). Business Description The Company shall be formed as C Corporation under state laws and headed by Doruk Unsal, Seref Erkanli, Arda Buckun . New Product After a period of thorough trial and error, the Company is prepared to introduce the following product to the market: Flint is a smart-wireless illumination gadget with life changing features Since the discovery of fire and the invention of light bulb, mankind has utilized lighting mainly to meet their single basic need: to see their surroundings. Flint has been created to change it and surpass beyond this. Funding Request The Company requests a total loan of $80,000.00 over the course of 1 year, to be used for the following purposes: We need at least 1,000 orders in order to bring Flint to your life. Moreover, for cloud and security infrastructure, this goal needs to be reached. We aim to achieve this with your support
  • 6. Purpose Loan Amount Marketing $20,000.00 Long-term debt payment is a key feature of the Company's financial plan. We expect to break even within a 2 year time period following the introduction of our product. Financial predictions suggest a minimum 60 percent return on investment by the conclusion of the financing period. II. BUSINESS SUMMARY Industry Overview In the United States, the electronics industry presently makes $224.30 billions in sales. Samsung, Sony, LG Research shows that consumers in this industry primarily focus on the following factors when making purchasing decisions: Design, battery life, Wi-Fi connectivity, simplicity, brand Business Goals and Objectives Pre-production, component and material supply, assembly and final test Production and shipping Legal Issues The Company affirms that its promoters have acquired all legally required trademarks and patents. III. MARKETING SUMMARY
  • 7. Target Markets The Company's major target demographics are as follows: The estimated number of potential clients within the Company's geographic scope is 300,000,000. Pricing Strategy The Company has completed a thorough analysis of its competitors' pricing. Keeping in mind our competition's pricing and the costs of customer acquisition, we have decided on the following pricing strategy: Flint lighting - $225 Full package (Flint+pack+sticker pack+poster+t-shirt) - $260 Stereo color pack (2 Flints + 2 pads) - $450 Surround color pack (4 Flint + 4 pads) - $1125 Promotional Strategy The Company will promote sales using the following methods: advertising in local publications, direct mailings, the internet, sales promotions Situation Analysis Strengths Flint is waterproof and offers a long-lasting battery. This makes Flint an indispensable tool for your outdoor activities. You don’t need internet connection to control Flint. Back-up Bluetooth connection lets you control Flint over Bluetooth when there is no internet connection. Another great way to interact is "Flint Knob". It is a remote control to function basic features of Flint with a revolutionary design. You will feel the "Color Wheel" on your palm physically
  • 8. Opportunities Theater mode and battery upgrade Competition In the electronics industry, customers make choices based upon design, battery life, wifi connectivity, simplicity, brand . The primary competitors for the business are the following: Sony, Samsung, LG. However, we believe that the Company has the following competitive advantages: Marketing opportunity Services First-rate service is intended to be the focus of the Company and a cornerstone of the brand's success. All clients will receive conscientious, one-on-one, timely service in all capacities, be they transactions, conflicts or complaints. This is expected to create a loyal brand following and return business. V. FINANCIAL PLAN 12-Month Profit and Loss Projection Monthly expense for salaries and overhead (projected): $20,000.00 Revenue and sales for first year of business (projected): $200,000.00 Gross profit for first year of business (projected): $750,000.00
  • 9. Guide to Writing Proposal Letter 1 Start with clear contact information. Make sure that the name and other contact information for the letter recipients is correct, and make sure that your own name, your company's name and the exact details of how to reach you are also prominently included in the letter. Write an Investor what to whom. Finance pros can use the term "investor proposal letter" to mean a letter reaching out to potential investors. Alternately, the "investor proposal letter" can be a letter proposing investment in the recipient's company, and expressing interest on the part of the letter writer's enterprise. If you want to write the latter kind of letter exploring an opportunity to invest your money or your company's money in some outside enterprise, here are the most common steps for this type Proposal Letter. 2 Include relevant facts. Identify company's goals clearly. Early on in the letter, describe what you want to do, your "proposal," in very clear language so that the letter readers understand. Write an Investor Proposal since proposal you're on, it helps to include salient factual information to help orient the readers and let them know that you understand the particular economic facts of a proposal. Include numbers on current profits for company, the recipient company or other parties to a proposal. Profit, as well as predictive financial information, is extremely helpful on this type of proposal letter. These numbers help everyone to be on the same page regarding exactly how a proposal would benefit each party. Include any contact information for third parties. It can be helpful to refer to relevant regulators or other agencies, as well as third party businesses that might be involved in the proposal. Make sure to source this information correctly include relevant contact details.
  • 10. 3 Finish with a restatement of your proposal. Make sure that it is absolutely clear what you are proposing to the letter readers, and bring all of your remarks to a comprehensive close with a conclusion that make sense and appeals to the business priorities of the readers. Try for a human appeal. Many experts recommend adding language to the conclusion of an investment letter that goes beyond just a technical assessment of numbers. It's important not to slip into overly informal communications, but to include vibrant, business-appropriate motivating language that will help you to close an idea through a letter. All information about the projects with business plans, you will get in control panel. I've attached to you 3 examples of Proposal Letters. Take it look. Please get back to me if you get it. Thanks! ADAPTIVE STARTUP LIMITED Registered in UK Adam Kowalski Investment Manager https://adaptive-startup.com/[email protected] Company ID: 09339658 Head office address: TREVIOT HOUSE 186-192 HIGH ROAD, ILFORD, ESSEX IG1 1LR Head Office: +44 203 868 1873 Tel. Number (USA) +1 (646) 880 3616
  • 11. Sample Business Sponsorship Proposal Letter [Your Name] [Street Address] [City, ST ZIP Code] [Date]June 23, 2015 [Recipient Name] [Title] [Company Name] [Street Address] [City, ST ZIP Code] Dear [Recipient Name]: [Insert Club Name] has achieved levels of success over the previous [Insert Number] seasons. We are looking for a successful company to partner with that has an understanding and appreciation of how the power of sport changes lives. We see those qualities in your company and we invite you to join [Insert Club Name] in our mission [Insert Mission Statement].
  • 12. As a sponsor of [Insert Club Name] you will be a part of [Insert Potential Benefits of Partnering]. [Describe the Benefit in full detail, along with how your club will take the initiative to best insure Benefit]. Sponsors of [Insert Club Name] will be acknowledged as the trusted and recommended expert in [product/service] to other members of the sports community looking for a [service/product] from the [Insert Industry]. [Describe what your club has done in the past in greater detail]. Together, [Insert Sponsor’s Name] and [Insert Club Name] can empower [Target Demographic i.e. children, teenagers or adults] in [Target Community] to further pursue physical activity and social cooperation in the heat of competiton. We look forward to a [partnership/sponsorship] with your company. Our joint venture initiative will [Insert final comment on how this will make a difference for your club] Sincerely, [Your Name] [Address]