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Brand building

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Nghia Huynh Phuoc
Nghia Huynh Phuoc

the research in brand building for agricutural product, it is Hoa Loc mangoes. This research show some finding out to help mangoes Vietnam to export to international market.

BusinessTechnology
1 of 22
BUILDING BRAND STRATEGY FOR HOA LOC SWEET-MANGOES AND SUGGESTION TO APPLY FOR SOHAFARM ,[object Object],[object Object],[object Object]
AGENDA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
INTRODUCTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
INTRODUCTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
INTRODUCTION ,[object Object],[object Object],[object Object],[object Object],[object Object]
LITERATURE REVIEW ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: VietnamMarcom Brand strategy process
RESEARCH METHODOLOGY Problem statements Data collection Secondary Data Data analysis Primary Data Literature reviews Research methodology Recommendations and Conclusion Survey Questionnaires In-depth interviews
RESEARCH METHODOLOGY ,[object Object],[object Object],[object Object],[object Object],Method Parties Purpose Technique Result Qualitative Experts in marketing and fruit/ CEO of SOHAFARM How Hoa Loc mangoes build brand strategy/ their experience in fruits, their forecasting about Hoa Loc mangoes in the market Interview Quotation and analysis Quantitative Customers Data collection & analysis Customer expectations/buying behaviors Questionnaires Excel and SPSS analysis
RESEARCH METHODOLOGY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
RESEARCH METHODOLOGY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ANALYSIS AND FINDINGS ,[object Object],[object Object],[object Object],[object Object],[object Object]
ANALYSIS AND FINDINGS ,[object Object],[object Object],[object Object],[object Object]
ANALYSIS AND FINDINGS ,[object Object],[object Object],[object Object]
ANALYSIS AND FINDINGS ,[object Object],[object Object],[object Object],[object Object]
ANALYSIS AND FINDINGS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MARKETING PLAN
ANALYSIS AND FINDINGS ,[object Object],[object Object],[object Object],[object Object]
RECOMMENDATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
RECOMMENDATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
RECOMMENDATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CONCLUSIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CONCLUSIONS (cont) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THANK YOU VERY MUCH !

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  • 7. RESEARCH METHODOLOGY Problem statements Data collection Secondary Data Data analysis Primary Data Literature reviews Research methodology Recommendations and Conclusion Survey Questionnaires In-depth interviews
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  • 22. THANK YOU VERY MUCH !