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Welcome! Angela Doucet Rand, MLIS Librarian, Head of Information Technology Interests: Emerging Technologies and Information Systems Research [email_address] @allonsdanser / @usabaldwin Www.myusabc.org 251.928.8133

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Social Media for Non-profits Introduction 5 Characteristics of Social Media Adopters 5 Steps to a Social Media platform Conclusion References

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What is Social Media? forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos) - Merriam-Webster online Image: www.flickr.com/photos/design-dog/

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Making friends: influencing perceptions image:www.flickr.com/photos/pagedooley/3057952953/sizes/l/

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Social Media Adoption #1 <ul><li>Is it better than what I'm using now? </li><ul><li>Why? What are the advantages? </li></ul></ul>Image:www.flickr.com/photos/lucias_clay/

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Social Media Adoption #2 Is it compatible with my values? Determinists Instrumentalists www.flickr.com/photos/h-k-d/ http://www.flickr.com/photos/lucias_clay/

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Social Media Adoption #3 Is it easy to use? Image: www.flickr.com/photos/shawnblog/

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Social Media Adoption #4 Can I try it out first? <ul><li>Can I test it?

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Once I start, can I stop?

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Is the trial like the full version?

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Will I be punished for stopping?

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Is it free? </li></ul>

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Social Media Adoption #5 Is it popular? <ul><li>Who else is using it?

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When do they use it?

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Why do they use it?

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Have I seen others </li><ul><li>Using it? </li></ul><li>Will I look different? </li></ul>

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Who's online?

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Social Media Adoption http://pewinternet.org/Trend-Data/Online-Activities-Daily.aspx http://pewinternet.org/Infographics/Growth-in-Adult-SNS-Use-20052009.aspx

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5 Steps to Your Social Media <ul><li>Define your audience

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Activate your network

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Create a presence (branding)

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Syndicate!

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Innovate! </li></ul>

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Choose collaboration <ul><li>FaceBook pages (Words with Friends)

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Wiki software (Wikipedia)

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Twitter (Tweet chats, #edchat, #blogchat)

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Blogging (Comments)

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Flickr (Photo sharing)

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YouTube (Informative/instructional videos) </li></ul>

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Activate! <ul><li>Contests

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Freemiums

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Guest bloggers

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Volunteer content </li></ul>http://www.flickr.com/photos/wheatfields/1613815124/sizes/m/in/photostream/

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Presence / Branding <ul><li>Create a presence

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Make an impression

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Establish a home. </li></ul>

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Syndicate! <ul><li>Social media is a one-to-many method of communication.

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Web links can direct customers to specific resources.

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Blogs can host guest bloggers.

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Social bookmarking for links. </li></ul>It's Social Ya'll!

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Innovate! <ul><li>FourSquare prizes

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Video contests

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Tutorials

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Geocaching </li></ul>

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Conclusion <ul><li>Delegate activities

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Set up goals

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Measure what your progress

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Look around/Read

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Use it to learn it

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Be patient. Social media marketing roll out is slow. </li></ul>

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Roll-out is Slow!

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Roll out is SLOW! <ul><li>Like THIS </li></ul><ul><li>NOT this </li></ul>

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More Information <ul><li>Www.geocaching.com

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Www.copyblogger.com

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Www.chrisbrogan.com

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www.socialmediaexplorer.com/

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http://www.briansolis.com/

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http://sethgodin.typepad.com/

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http://www.longtail.com/the_long_tail/about.html

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http://gladwell.typepad.com/gladwellcom/

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http://www.pewinternet.org/ </li></ul>

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“ It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.” — Edward de Bono Thank You! Questions?