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Introduction to Social Media
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  1. 1. Welcome! Angela Doucet Rand, MLIS Librarian, Head of Information Technology Interests: Emerging Technologies and Information Systems Research [email_address] @allonsdanser / @usabaldwin Www.myusabc.org 251.928.8133
  2. 2. Social Media for Non-profits Introduction 5 Characteristics of Social Media Adopters 5 Steps to a Social Media platform Conclusion References
  3. 3. What is Social Media? forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos) - Merriam-Webster online Image: www.flickr.com/photos/design-dog/
  4. 4. Making friends: influencing perceptions image:www.flickr.com/photos/pagedooley/3057952953/sizes/l/
  5. 5. Social Media Adoption #1 <ul><li>Is it better than what I'm using now? </li><ul><li>Why? What are the advantages? </li></ul></ul>Image:www.flickr.com/photos/lucias_clay/
  6. 6. Social Media Adoption #2 Is it compatible with my values? Determinists Instrumentalists www.flickr.com/photos/h-k-d/ http://www.flickr.com/photos/lucias_clay/
  7. 7. Social Media Adoption #3 Is it easy to use? Image: www.flickr.com/photos/shawnblog/
  8. 8. Social Media Adoption #4 Can I try it out first? <ul><li>Can I test it?
  9. 9. Once I start, can I stop?
  10. 10. Is the trial like the full version?
  11. 11. Will I be punished for stopping?
  12. 12. Is it free? </li></ul>
  13. 13. Social Media Adoption #5 Is it popular? <ul><li>Who else is using it?
  14. 14. When do they use it?
  15. 15. Why do they use it?
  16. 16. Have I seen others </li><ul><li>Using it? </li></ul><li>Will I look different? </li></ul>
  17. 17. Who's online?
  18. 18. Social Media Adoption http://pewinternet.org/Trend-Data/Online-Activities-Daily.aspx http://pewinternet.org/Infographics/Growth-in-Adult-SNS-Use-20052009.aspx
  19. 19. 5 Steps to Your Social Media <ul><li>Define your audience
  20. 20. Activate your network
  21. 21. Create a presence (branding)
  22. 22. Syndicate!
  23. 23. Innovate! </li></ul>
  24. 24. Choose collaboration <ul><li>FaceBook pages (Words with Friends)
  25. 25. Wiki software (Wikipedia)
  26. 26. Twitter (Tweet chats, #edchat, #blogchat)
  27. 27. Blogging (Comments)
  28. 28. Flickr (Photo sharing)
  29. 29. YouTube (Informative/instructional videos) </li></ul>
  30. 30. Activate! <ul><li>Contests
  31. 31. Freemiums
  32. 32. Guest bloggers
  33. 33. Volunteer content </li></ul>http://www.flickr.com/photos/wheatfields/1613815124/sizes/m/in/photostream/
  34. 34. Presence / Branding <ul><li>Create a presence
  35. 35. Make an impression
  36. 36. Establish a home. </li></ul>
  37. 37. Syndicate! <ul><li>Social media is a one-to-many method of communication.
  38. 38. Web links can direct customers to specific resources.
  39. 39. Blogs can host guest bloggers.
  40. 40. Social bookmarking for links. </li></ul>It's Social Ya'll!
  41. 41. Innovate! <ul><li>FourSquare prizes
  42. 42. Video contests
  43. 43. Tutorials
  44. 44. Geocaching </li></ul>
  45. 45. Conclusion <ul><li>Delegate activities
  46. 46. Set up goals
  47. 47. Measure what your progress
  48. 48. Look around/Read
  49. 49. Use it to learn it
  50. 50. Be patient. Social media marketing roll out is slow. </li></ul>
  51. 51. Roll-out is Slow!
  52. 52. Roll out is SLOW! <ul><li>Like THIS </li></ul><ul><li>NOT this </li></ul>
  53. 53. More Information <ul><li>Www.geocaching.com
  54. 54. Www.copyblogger.com
  55. 55. Www.chrisbrogan.com
  56. 56. www.socialmediaexplorer.com/
  57. 57. http://www.briansolis.com/
  58. 58. http://sethgodin.typepad.com/
  59. 59. http://www.longtail.com/the_long_tail/about.html
  60. 60. http://gladwell.typepad.com/gladwellcom/
  61. 61. http://www.pewinternet.org/ </li></ul>
  62. 62. “ It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.” — Edward de Bono Thank You! Questions?

Hinweis der Redaktion

  • Here&apos;s what we&apos;re going to do today. This is an over view. Understand that to deploy a social media program takes work, collaboration, and some familiarity with social media platforms online. FaceBook is not the only social media platform, but it&apos;s a good place to start. Expect to have to develop a following! It&apos;s not magic, it&apos;s social!
  • Define it according to Webster So what does that mean for you?
  • Social media become your “storefront”. How you interact with users develops their impression of your services. Consider how you are perceived right now. Consider how that changes when customers are collaborating on your social media services. More about this later. There are some adoption theories to explore: http://www.geekosystem.com/drunk-tweet-red-cross-twitter/
  • People do need a reason to begin using social media , or any technology, for that matter. Customers/patrons/users ask: How does this translate to an advantage for me? Can I carry it with me? Can I edit it? Will it remember things for me? Mobile phone app? Collaboration/editing priveliges? Lists, calendars, translaters? Think of amazon.com: mobile phone app, makes lists, remembers what I like, lets me talk to other customers, let&apos;s me write reviews, gives me free stuff (more about this later).
  • Dystopian determinists believe that tech is evil &amp; dehumanizing leads to moral &amp; physical destruction. Think of Terminator movies &amp; Orwell&apos;s 1984. Utopian determinists believe that tech will improve humanity&apos;s chances of survival. It is inevitable that technology will play an increasingly large role in our lives. Determinists see tech as a driving force, while instrumentalists see social conditions &amp; human aspirations as driving forces. Instrumentalists view the growth of tech as part of our evolutionary development. Tech change is mapped to human evolutionary changes. Slow, incremental.
  • Is it like something else I already use? Or is it like programming a VCR to record tv shows? Is it pushbutton easy? Will it adapt to the way I use media? EX: ourgrocery app is easier for my husband to use than texting. It just makes sense for him so he sends me messages on the grocery list! Ex: Aunt Shirley uses FB. Shes in her 80s. She just blasts away at it, ignoring the difference between wall posts, status updates and personal messages.
  • Jeff Bezos resisted creating help pages for Amazon.com. He let users develop the knowledge base. Wikipedia created by Jimmy Wales, largest encyclopedia in the world completely created by collaborative users. Twitter began as a microblogging platform and grew into so much more. Blogging can help you to inform customers and hear from them. You have to LISTEN! Flickr is a great place to brand yourself as a community member. We use it at USABC (free) to host pics that we take at community and campus events. YouTube: Lowes.
  • Decide on a profile name and use it consistently across social media platforms. Use your logo on all sites. Have one place that serves as “home”. Make home the place that has contact info, profiles, knowledge bases, etc. Link all social media to “home”, and offer links to all social media platforms from home.
  • Syndication can allow people access to your contents without them having to visit the site everyday. RSS feeds let users read updated blog posts in their feed reader. RSS readers are customized digital newspapers of a sort. They make blog reading easy to keep up with. Web links to good information makes you valuable to your readers. Be the expert/clearinghouse/teacher Guest bloggers take the pressure off of you and provide alternative perspectives. Social bookmarking lets you “farm” links that you can direct users to. Include your profile information on every social media platform with a link to your “home” page, whatever that may be.
  • Decide who is going to do what. Some people like to write, some like to take pictures. Post regularly! Use an Excel spreadsheet to record hits, friends, comments, etc. But remember, what&apos;s the ROI of a mother or friend? Keep up with trends. Have your own, separate, personal accounts and use them to learn how social media works. Patience is a virtue.