4. 1. It is no longer about reading the best
documents, but most of all finding the
right contact person.
2. With Social Software we are able to
build up and maintain networks and
make them more transparent. However
its successful implementation requires
the right cultural, technological and
organizational conditions.
3. This is where Web 2.0 ends and
Enterprise 2.0 takes the spotlight: The
right conditions have to be actively
created.
5. The key to Social
Software success
in business is...
25. Start small – think big.
1. Develop a vision.
2. First, tackle a real problem.
3. Implement and gain experience.
4. Update the vision.
5. Improve the operation, go on to
further applications.
30. Support Key operations
High potential Strategic
Benefits for the Business
StrategicRelevance
?
And what role does Social
Software play? Today as a
prototype,...
31. Support Key operations
High potential Strategic
...and tomorrow as
core-application?
Benefits for the Business
StrategicRelevance
?
36. Ex. Social Intranet
What do we use Social Software
on the Intranet for?
Intranet
Organization
Interest Groups
Innovation
Portfolio + Solutions
Corporate Social Network
…
37. What remains centrally edited?
Intranet
Beispiele Social Intranet
Organisation
Interest Groups
Innovation
Portfolio + Lösungen
Corporate Social Network
…
Ex. Edited Intranet
Org.-News
HR Services
Newsletter
Market Research
References
…
38. What do we use Social Software
on the Internet for?
Intranet
Ex. Social Internet
Expert-Blogs
External Project-Divisions
Content on Web (Youtube)
Enterprise Community
…
Internet
39. What gets edited
on the Internet?
InternetIntranet
Beispiele Social Internet
Experten-Blogs
Externe Projektbereiche
Inhalte im Web (Youtube)
Enterprise Community
…
Ex. Edited Internet
Microsites
…
Corporate Internet
40. How is classic
communication linked…
InternetIntranet
Examples
Email
VoIP
Instant Messaging
Conferencing
…
Conferencing &
Communication
41. ...and which business
applications are
relevant...
InternetIntranet Conferencing &
Communication
Examples
SAP
CRM
Line of Business Apps
Workflow Applications
…
Enterprise
Applications
42. ...for a comprehensive integration?
Integration
Corporate
Tagging/Feeds
SearchDashboard …Business
Intelligence
Enterprise
Applications
Conferencing&
Communication
InternetIntranet
49. “The gap between what's technically
possible and what the corporate
culture is willing and able to accept is
often wider than many people
automatically assume.”
Dion Hinchcliffe
50. „Culture is an indirect
variable, culture can‘t be
generated!“
Prof. Peter Kruse
57. Start small – think big.
Comments allowed.
Employees as
ambassadors on the
web.
Agile projects.
Openness is the rule:
closed areas only by
request.
Executive Blog. Employee Blog.
59. Define your Enterprise 2.0...
Inspired by an idea from J. Robes, www.weiterbildungsblog.de
Authors
Approval
Identity
Structure
Semantics
Conventional
Businesses
Web
2.0
few editors
taxonomy
centrally determined
authentification necessary
central
all employees
folksonomy
generated by usage
anonymity possible
individual