This document provides tips for creating magic and connecting with customers without needing to be a large company like Disney. It emphasizes securing people's hearts through care, trust, memorability and making them feel they matter. Small acts of presence, intentionality and gift-giving can have outsized impacts on whether customers will buy, forgive or feel cared for. The goal is to change people's stories and perspectives through meaningful human connections.

1. For Your Customers:
You Don’t Have To Be
Disney To Create
MAGIC
Presented By
Angela Maiers
You Don’t Have To Be
Disney To Create
So Bring Your Own
Fairy Dust!!

2. Secure the
HEART
or you don’t have
a shot at their
BRAINS
OR
BUSINESS@angelamaiers

3. No one
has EVER
”
“
…

4. HEART-SHARE

5. M
A
G
I
C
EMORABILITY
bsorbability
iftability
ntentionality
areability

6. Common Sense
Commonplace
=

7. TRUST8.4times more likely to
7.1xtimes more likely to BUY
times more likely
6.1 FORGIVE

8. MEMORABILITY

9. 2
2 5 2

10. W.0.W’s

11. AAbsorbability

12. has become the most common ailment of the modern world.
”
INSIGNIFICANCE
@angelamaiers

14. Attention
Pain

15. =
Giftability

17. Gift of
The
PRESENCE

18. The Language of Mattering

19. ntentionality

20. Be Somebody’s Somebody

21. CAREABILITY

22. “WE JUST DON’T CARE”
said no brand EVER!!

23. Despondent
Disgruntled
Weary
Frustrated
Angry
Complacent
Overwhelmed
In despair
88
%
Gallup 2016

24. We
Matter!
Don’t
Feel
We
Like
1#

26. They didn’t
bother to…
”
“

28. M
A
G
I
C
EMORABILITY
bsorbability
iftability
mpactability
areability

29. ?
front row seat to
When was the
last time
someone
gave you a
YOUR OWN
BRILLIANCE

30. Let’s Change the
Story Together!!
Angela Maiers
@angelamaiers
angelamaiers@gmail.com