Digital Marketing Strategy in 2021 and Beyond
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A presentation for an international group covers core concepts in digital marketing strategy for those new to the tactic as well as those who want to learn to succeed in digital marketing.
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Digital Marketing Strategy in 2021 and Beyond
- 1. Digital Marketing Strategy In 2021 and Beyond 01 Angela Hausman, PhD Associate Professor ahausman@su.edu
- 2. Agenda What is Digital Strategy? Why Invest In Digital Marketing? Elements of Digital Strategy Website Design SEO Content Marketing Email Marketing Social Media Marketing Analytics 02 Digital Marketing Strategy - 2021
- 3. Marketing efforts using a digital device or the internet DIGITAL MARKETING Research Segmentation and positioning Buyer behavior Sustainable competitive advantage Planning, monitoring, and optimizing KEY MARKETING CONCEPTS So much more than advertising & sales, marketing involves creating, communicating, distributing, and exchanging value between entities. WHAT IS MARKETING? 03 Digital Marketing Strategy - 2021 What is Digital Marketing?
- 4. MEASURABLE 60% of spend on digital in 2021 - growing 10%/yr (emarketer, 2018) Social media impacts 71% of purchases (search engine watch, 2020) Nearly 4 hours/ person spent online in 2021 (statistica, 2021) 60% of users don't trust a company lacking a website (Bauen Solutions, 2018) High ROI, ie. 4400% for email marketing (statistica, 2020) GROWING IMPACT Compared with traditional marketing, digital is much less expensive (Marketo, 2018) INEXPENSIVE 04 Digital Marketing Strategy - 2021 Why Use Digital Marketing?
- 5. Planning Great User Experience (UX) Create value Monitor and optimize KPIs Branding & Integration Time KEY SUCCESS ELEMENTS Website Design SEO Content Marketing Email Marketing Social Media Marketing Analytics ELEMENTS 05 Digital Marketing Strategy - 2021 Elements of Digital Marketing
- 7. Item 1 20% Item 2 20% Item 3 20% Item 4 20% Item 5 20% 07 Digital Marketing Strateg y - 2021 Website Design
- 10. Lead magnet Segment subscriber list and clean Optimize send schedule Subject line CTA Analytics ELEMENTS OF SUCCESS 10 Digital Marketing Strategy - 2021 Email Marketing
- 13. 13 Marketing Strategy | Fiscal Year 2020 Strategy steps Build a comprehensive marketing strategy STEP 1 Measure and optimize STEP 3 Craft a content calendar STEP 2